2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 500+ members with chapters in:
Toronto, Montreal, New York, San Francisco,
Amsterdam, London, Singapore
3. We Are Driven By Smartphones
Source: TNS/Kanter Group
7. Location Services Are On The Rise
• 95% of SmartPhone owners look for location information
• Half of them receive location-specific offers
• Today 114M use check-in services, in 2014 1.4B
• In 2011 48M people accessed maps on their mobile phone
Source: LBMA/Forrester
8. Who’s Using Location Services?
• Annual Income of $105,000
• 49% Have A College Degree
• 21% Have A Post-Graduate Degree
Source: LBMA/Forrester
28. Key Takeaways
• A place is wherever you are right now
• Every person, place and thing will be geo-addressable and
have a geo-relationship to everything else.
• LBM is not only about mobile, but the integration of media
around places
29. ASIF R. KHAN - Founder & President
ASIF@THELBMA.COM
@AsifRKhan or @TheLBMA
