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Our Culture Code
We help people
improve their lives
through education.
Our
Mission
Statement
Learning House partners with colleges
and universities to help them thrive in a
new world where outcomes-based,
market driven programs are essential to
survival. Our technology-based services
for the entire student lifecycle include
market research, marketing, enrollment,
student success, instructional design,
LMS and technical support, and faculty
training. The revenue-share-based
partnership creates an exceptional
faculty and student experience that
delivers above-average retention and
graduation rates and allows colleges and
universities to focus on their core
mission of delivering innovative teaching
and learning experiences.
What
Does
Learning
House
Do?
The Purpose of
This Document
Knowledge empowers us all. If we all know what
is expected of us then together, we can create
a culture that works. This document, known as
the Learning House Way, is meant to be a
roadmap to success.
This is still a work in progress. It will inform how
we make decisions, what policies we adopt as a
company and clear our path forward.
How to Use
This Document
The Learning House Way is not meant to be
prescriptive or to change who you are. Instead,
it is meant to help you make decisions and
understand how, and why, we work.
The Ideal TLH
Team Member…
•  Has a growth mindset
•  Is a servant leader
•  Intentionally practices the Learning House Way
…Practices Being a
Team Member?
Living the Learning House Way is more than just
reading a document. It’s a deliberate choice to
take actions that abide by the code, even when
it feels uncomfortable. That’s why it’s a practice;
it’s not always easy, there’s always room to
improve, but it is always worth it.
Our Cultural Code
Every place that has people together has a
culture. But we wanted to be intentional about
what our culture was and how to embody it. And
we wanted to communicate our culture clearly,
so we can hold each accountable and ensure our
decision-making is aligned with our principles.
Some of what is outlined in this document is
aspirational, but we are consistently striving to
live by the Learning House Way.
Who Is This For?
Our team members are the biggest asset
and most important stakeholders at TLH.
Hiring the right people and empowering
them to grow and add value will naturally
increase shareholder and customer value.
How It Started
It took a lot of introspection and asking
some hard questions but eventually,
fundamental values emerged.
These are the primary colors of Learning
House, and they inform everything we do.
Inputs and Outputs
It can be easy to know what outputs are
wanted: more revenue, a productive and
satisfied team, an environment of trust.
What inputs does it take to achieve these goals?
That’s what this document tries to address.
Why Primary Colors?
The primary colors are the foundation
of all other colors. Individually, they are
strong. When combined, they make
every color on the spectrum.
OUR PRIMARY
COLORS
Our
3 Primary
Colors
•  Growth
•  Total Ownership
•  Servant Leadership
GROWTH
What Is Growth?
People with a growth
mindset enjoy challenges,
strive to learn and
consistently see potential
to develop skills.
Why Is
Growth
One of Our
Primary
Colors?
We value growth that is
about bettering yourself,
the customer and the world.
What Does
Growth
Look Like
for TLH?
There’s always room for
improvement. As a
company, we want…
•  Growth for our students
•  Growth for our partner
schools
•  Growth for our individual
team members
•  Growth for our company
Developing
Fanatical Discipline
To be sustainable, growth must be tempered
with fanatical discipline. Those who practice
fanatical discipline have an unwavering
commitment to high performance and can
thrive even in chaotic times.
Fanatical discipline requires taking a long-term
view and making choices that yield results not
just today, but in the future.
The 20-Mile March
The 20-Mile March is a way of pushing for an
audacious goal while also practicing the self-
discipline needed to not overextend. It is a
metaphor for how a person–and a company–
can push to do better and achieve more, while
at the same time being sustainable for long-term
growth. Everyone should understand the 20-Mile
March of the company and their department.
Seven Characteristics
of a 20-Mile March
•  Understands the lowest amount of acceptable achievement
•  Has self-imposed constraints
•  Is unique to the environment
•  Can be achieved individually or as a group
•  Has a timeline that is neither too short nor too long
•  Is self-directed and self-developed
•  Is pursued with fanatical consistency
Those Who Live
the Growth Value…
Don’t say “But we’ve always done it this
way.” Instead, they find ways to improve
processes and make things better.
Those Who Live
the Growth Value…
Constantly strive to get better at
what they do and how they do it.
Those Who Live
the Growth Value…
Consistently give direct, constructive
feedback to people to encourage
improvement.
Those Who Live
the Growth Value…
Have an unwavering commitment
to high performance.
TOTAL
OWNERSHIP
What Is Total
Ownership?
Total ownership means taking
responsibility for your actions
and their consequences, good
and bad. That also means
taking a long-term view of
situations and seeking to
create sustainable solutions
that will have a lasting impact.
Think of it as the difference
between renting a house or
owning a home: those who
own are responsible for
maintenance, upkeep and all
the incidentals, but also get to
shape that home into a place
that reflects their life.
Why Is
Total
Ownership
One of Our
Primary
Colors?
Total ownership means
we can trust people to
do what they say and say
what they mean; we call
this the “say-do ratio.”
We spend more time
solving problems than
shifting blame, and we
focus on delivering the
best service possible to
drive growth.
Those Who Live the
Total Ownership Value…
Do what they say they will do.
Those Who Live the
Total Ownership Value…
Take the long view. They make
decisions that will resonate for
decades to come, not just what
will be easiest in the short-term.
Those Who Live the
Total Ownership Value…
Take responsibility for their
actions, and their consequences.
Those Who Live the
Total Ownership Value…
Are willing to take risks.
Those who understand what growth
looks like and own the consequences
of their projects have room to take
risks and try new things.
Servant
Leadership
What Is Servant
Leadership?
Servant leadership
means putting other
people first, always.
Successful servant
leaders focus on
helping others achieve
their goals, and thus,
are able to accomplish
their own goals.
Why Is
Servant
Leadership
One of Our
Primary
Colors?
Every TLH team member
is a leader, whether it’s by
managing their projects
or a team. By serving
others and helping them
achieve their goals, we
set an example for those
around us, and help
everyone be the best
version of themselves.
Those Who Are
Servant Leaders…
Bring passion to what they do.
Passion breeds passion. Successful servant
leaders are always ready to give their best,
no matter what adversity sits in front of them.
Those Who Are
Servant Leaders…
Give back to their team and community.
Those Who Are
Servant Leaders…
Create a safe space for people
to voice their opinions.
Those Who Are
Servant Leaders…
Are authentically optimistic and
encourage others to be the same.
Those Who Are
Servant Leaders…
Show gratitude.
Those Who Are
Servant Leaders…
Make it safe to admit mistakes.
A Word
About
Mistakes
There are good mistakes and
bad mistakes.
Good mistakes happen
because someone took a
risk, tried something new,
and informed people as
soon as the mistake
happened.
Bad mistakes are mistakes
that have been made before,
and those are not tolerated.
Those Who Are
Servant Leaders…
Bring passion to what they do.
Passion breeds passion. Successful servant
leaders are always ready to give their best,
no matter what adversity sits in front of them.
Those Who Are
Servant Leaders…
Are accountable for their actions and
hold others to the same standard.
OUR SECONDARY
COLORS
What Are
Secondary
Colors?
While the primary colors are
the basis of what we do, they
do not paint the whole picture.
There are other values that
are important.
The
5 Secondary
Colors
•  Humility
•  Transparency
•  Celebration
•  Communication
•  Self-Awareness
HUMILITY
What Is Humility?
Humility is the
knowledge that you
can always improve.
Why Is
Humility
One of Our
Secondary
Colors?
No one is perfect. But those
who think they are can do more
damage than anyone. These
are the people who will hide
mistakes, shift blame and
spend more time explaining
why they can’t do work than
actually doing work. These are
the people who create a culture
no one wants to work in.
Those Who Are Humble…
Are not jerks.
Those Who Are Humble…
Accept responsibility.
Those Who Are Humble…
Share credit.
Those Who Are Humble…
Ask for help.
TRANSPARENCY
What Is
Transparency?
Transparency means
sharing information and
talents. A culture of
transparency encourages
asking questions, finding
answers and sharing
results.
Why Is
Transparency
One of Our
Secondary
Colors?
Transparency is a two-
way street. Knowing
why decisions are
made helps everyone
work smarter and feel
confident in their
choices.
Those Who Are
Transparent…
Share information, instead of hoarding.
Those Who Are
Transparent…
Don’t gossip.
Those Who Are
Transparent…
Feel confident they always know how
they are succeeding in their role.
Those Who Are
Transparent…
Keep asking until their question is answered.
Those Who Are
Transparent…
Provide straightforward, honest answers,
even if the answer is, “I don’t know, but I’ll
help you find out.”
CELEBRATION
What Is
Celebration?
Celebration is
acknowledging those who
do well and sharing their
achievements with others.
Why Is
Celebration
One of Our
Secondary
Colors?
Part of being a team is
showing appreciation. It can
be easy, when everyone is
busy and focused on the
next big project, to overlook
our wins. But when we
integrate celebration into
our daily lives, we build a
stronger community.
Those Who Celebrate…
Identify all opportunities to share their
achievements and of those of their team.
Those Who Celebrate…
Learn how people like to be celebrated,
and tailor their style to those preferences.
Those Who Celebrate…
Small achievements lead to big
victories, so they are aware of
all the building blocks involved.
COMMUNICATION
What Is
Communication?
Communication is
opening a dialogue
with the entire
company. Everyone
has the right to share
and receive feedback,
from team members,
management and
leadership.
Why Is
Communication
One of Our
Secondary
Colors?
Transparency, honesty,
ownership…all of
our values rely on
open and honest
communication to be
executed properly.
Those Who
Communicate…
Do so respectfully, honestly and often.
Those Who
Communicate…
Make an effort to find alignment and
connect with others. Communication is a
two-way street, and everyone has a right–
and an obligation–to drive down that road.
Those Who
Communicate…
Are honest, always, especially with themselves.
Those Who
Communicate…
Also are kind.
Honesty must be tempered with
respect and a thoughtful delivery
to other people.
Those Who
Communicate…
Strive to say yes, but feel
comfortable saying no.
Those Who
Communicate…
Make it OK to voice issues
and identify problems.
Those Who
Communicate…
Look for solutions.
Those Who
Communicate…
Tailor their communication to their audience.
Those Who
Communicate…
Listen more than they talk.
Self-Awareness
What Is
Self-Awareness?
Self-Awareness is the
glue that other values
rely on. It’s how we
course correct and
ensure we know what
we did well, what we
can do better and how
we can change.
Why Is
Self-Awareness
One of Our
Secondary
Colors?
Self-Awareness means
you know when you
need to ask for help, or
when you have the skills
to take a risk. It means
we can trust your
judgment, and it means
we can help meet you
where you are to
improve your skills.
Those Who Are
Self-Aware…
Know their limits, and push beyond them.
Those Who Are
Self-Aware…
Set realistic expectations, then
strive to exceed them.
A CHEAT SHEET
Is This You?
•  Confident but not cocky
•  Courageous but not foolhardy
•  Competitive but a gracious loser
•  Attentive to details but not obsessed by them
•  Strong but has endurance
•  A leader and a follower
•  Humble but not passive
•  Aggressive but not overbearing
•  Quiet but not robotic
•  Logical but not devoid of emotions
•  Recognizes people’s capacity for growth
Here are the characteristics of the ideal TLH team member:
Ask Yourself…
•  Is this driving growth?
•  Is this demonstrating total ownership?
•  Am I being a servant leader right now?
Before taking action, ask yourself:

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The Learning House Way

  • 2. We help people improve their lives through education. Our Mission Statement
  • 3. Learning House partners with colleges and universities to help them thrive in a new world where outcomes-based, market driven programs are essential to survival. Our technology-based services for the entire student lifecycle include market research, marketing, enrollment, student success, instructional design, LMS and technical support, and faculty training. The revenue-share-based partnership creates an exceptional faculty and student experience that delivers above-average retention and graduation rates and allows colleges and universities to focus on their core mission of delivering innovative teaching and learning experiences. What Does Learning House Do?
  • 4. The Purpose of This Document Knowledge empowers us all. If we all know what is expected of us then together, we can create a culture that works. This document, known as the Learning House Way, is meant to be a roadmap to success. This is still a work in progress. It will inform how we make decisions, what policies we adopt as a company and clear our path forward.
  • 5. How to Use This Document The Learning House Way is not meant to be prescriptive or to change who you are. Instead, it is meant to help you make decisions and understand how, and why, we work.
  • 6. The Ideal TLH Team Member… •  Has a growth mindset •  Is a servant leader •  Intentionally practices the Learning House Way
  • 7. …Practices Being a Team Member? Living the Learning House Way is more than just reading a document. It’s a deliberate choice to take actions that abide by the code, even when it feels uncomfortable. That’s why it’s a practice; it’s not always easy, there’s always room to improve, but it is always worth it.
  • 8. Our Cultural Code Every place that has people together has a culture. But we wanted to be intentional about what our culture was and how to embody it. And we wanted to communicate our culture clearly, so we can hold each accountable and ensure our decision-making is aligned with our principles. Some of what is outlined in this document is aspirational, but we are consistently striving to live by the Learning House Way.
  • 9. Who Is This For? Our team members are the biggest asset and most important stakeholders at TLH. Hiring the right people and empowering them to grow and add value will naturally increase shareholder and customer value.
  • 10. How It Started It took a lot of introspection and asking some hard questions but eventually, fundamental values emerged. These are the primary colors of Learning House, and they inform everything we do.
  • 11. Inputs and Outputs It can be easy to know what outputs are wanted: more revenue, a productive and satisfied team, an environment of trust. What inputs does it take to achieve these goals? That’s what this document tries to address.
  • 12. Why Primary Colors? The primary colors are the foundation of all other colors. Individually, they are strong. When combined, they make every color on the spectrum.
  • 14. Our 3 Primary Colors •  Growth •  Total Ownership •  Servant Leadership
  • 16. What Is Growth? People with a growth mindset enjoy challenges, strive to learn and consistently see potential to develop skills.
  • 17. Why Is Growth One of Our Primary Colors? We value growth that is about bettering yourself, the customer and the world.
  • 18. What Does Growth Look Like for TLH? There’s always room for improvement. As a company, we want… •  Growth for our students •  Growth for our partner schools •  Growth for our individual team members •  Growth for our company
  • 19. Developing Fanatical Discipline To be sustainable, growth must be tempered with fanatical discipline. Those who practice fanatical discipline have an unwavering commitment to high performance and can thrive even in chaotic times. Fanatical discipline requires taking a long-term view and making choices that yield results not just today, but in the future.
  • 20. The 20-Mile March The 20-Mile March is a way of pushing for an audacious goal while also practicing the self- discipline needed to not overextend. It is a metaphor for how a person–and a company– can push to do better and achieve more, while at the same time being sustainable for long-term growth. Everyone should understand the 20-Mile March of the company and their department.
  • 21. Seven Characteristics of a 20-Mile March •  Understands the lowest amount of acceptable achievement •  Has self-imposed constraints •  Is unique to the environment •  Can be achieved individually or as a group •  Has a timeline that is neither too short nor too long •  Is self-directed and self-developed •  Is pursued with fanatical consistency
  • 22. Those Who Live the Growth Value… Don’t say “But we’ve always done it this way.” Instead, they find ways to improve processes and make things better.
  • 23. Those Who Live the Growth Value… Constantly strive to get better at what they do and how they do it.
  • 24. Those Who Live the Growth Value… Consistently give direct, constructive feedback to people to encourage improvement.
  • 25. Those Who Live the Growth Value… Have an unwavering commitment to high performance.
  • 27. What Is Total Ownership? Total ownership means taking responsibility for your actions and their consequences, good and bad. That also means taking a long-term view of situations and seeking to create sustainable solutions that will have a lasting impact. Think of it as the difference between renting a house or owning a home: those who own are responsible for maintenance, upkeep and all the incidentals, but also get to shape that home into a place that reflects their life.
  • 28. Why Is Total Ownership One of Our Primary Colors? Total ownership means we can trust people to do what they say and say what they mean; we call this the “say-do ratio.” We spend more time solving problems than shifting blame, and we focus on delivering the best service possible to drive growth.
  • 29. Those Who Live the Total Ownership Value… Do what they say they will do.
  • 30. Those Who Live the Total Ownership Value… Take the long view. They make decisions that will resonate for decades to come, not just what will be easiest in the short-term.
  • 31. Those Who Live the Total Ownership Value… Take responsibility for their actions, and their consequences.
  • 32. Those Who Live the Total Ownership Value… Are willing to take risks. Those who understand what growth looks like and own the consequences of their projects have room to take risks and try new things.
  • 34. What Is Servant Leadership? Servant leadership means putting other people first, always. Successful servant leaders focus on helping others achieve their goals, and thus, are able to accomplish their own goals.
  • 35. Why Is Servant Leadership One of Our Primary Colors? Every TLH team member is a leader, whether it’s by managing their projects or a team. By serving others and helping them achieve their goals, we set an example for those around us, and help everyone be the best version of themselves.
  • 36. Those Who Are Servant Leaders… Bring passion to what they do. Passion breeds passion. Successful servant leaders are always ready to give their best, no matter what adversity sits in front of them.
  • 37. Those Who Are Servant Leaders… Give back to their team and community.
  • 38. Those Who Are Servant Leaders… Create a safe space for people to voice their opinions.
  • 39. Those Who Are Servant Leaders… Are authentically optimistic and encourage others to be the same.
  • 40. Those Who Are Servant Leaders… Show gratitude.
  • 41. Those Who Are Servant Leaders… Make it safe to admit mistakes.
  • 42. A Word About Mistakes There are good mistakes and bad mistakes. Good mistakes happen because someone took a risk, tried something new, and informed people as soon as the mistake happened. Bad mistakes are mistakes that have been made before, and those are not tolerated.
  • 43. Those Who Are Servant Leaders… Bring passion to what they do. Passion breeds passion. Successful servant leaders are always ready to give their best, no matter what adversity sits in front of them.
  • 44. Those Who Are Servant Leaders… Are accountable for their actions and hold others to the same standard.
  • 46. What Are Secondary Colors? While the primary colors are the basis of what we do, they do not paint the whole picture. There are other values that are important.
  • 47. The 5 Secondary Colors •  Humility •  Transparency •  Celebration •  Communication •  Self-Awareness
  • 49. What Is Humility? Humility is the knowledge that you can always improve.
  • 50. Why Is Humility One of Our Secondary Colors? No one is perfect. But those who think they are can do more damage than anyone. These are the people who will hide mistakes, shift blame and spend more time explaining why they can’t do work than actually doing work. These are the people who create a culture no one wants to work in.
  • 51. Those Who Are Humble… Are not jerks.
  • 52. Those Who Are Humble… Accept responsibility.
  • 53. Those Who Are Humble… Share credit.
  • 54. Those Who Are Humble… Ask for help.
  • 56. What Is Transparency? Transparency means sharing information and talents. A culture of transparency encourages asking questions, finding answers and sharing results.
  • 57. Why Is Transparency One of Our Secondary Colors? Transparency is a two- way street. Knowing why decisions are made helps everyone work smarter and feel confident in their choices.
  • 58. Those Who Are Transparent… Share information, instead of hoarding.
  • 60. Those Who Are Transparent… Feel confident they always know how they are succeeding in their role.
  • 61. Those Who Are Transparent… Keep asking until their question is answered.
  • 62. Those Who Are Transparent… Provide straightforward, honest answers, even if the answer is, “I don’t know, but I’ll help you find out.”
  • 64. What Is Celebration? Celebration is acknowledging those who do well and sharing their achievements with others.
  • 65. Why Is Celebration One of Our Secondary Colors? Part of being a team is showing appreciation. It can be easy, when everyone is busy and focused on the next big project, to overlook our wins. But when we integrate celebration into our daily lives, we build a stronger community.
  • 66. Those Who Celebrate… Identify all opportunities to share their achievements and of those of their team.
  • 67. Those Who Celebrate… Learn how people like to be celebrated, and tailor their style to those preferences.
  • 68. Those Who Celebrate… Small achievements lead to big victories, so they are aware of all the building blocks involved.
  • 70. What Is Communication? Communication is opening a dialogue with the entire company. Everyone has the right to share and receive feedback, from team members, management and leadership.
  • 71. Why Is Communication One of Our Secondary Colors? Transparency, honesty, ownership…all of our values rely on open and honest communication to be executed properly.
  • 72. Those Who Communicate… Do so respectfully, honestly and often.
  • 73. Those Who Communicate… Make an effort to find alignment and connect with others. Communication is a two-way street, and everyone has a right– and an obligation–to drive down that road.
  • 74. Those Who Communicate… Are honest, always, especially with themselves.
  • 75. Those Who Communicate… Also are kind. Honesty must be tempered with respect and a thoughtful delivery to other people.
  • 76. Those Who Communicate… Strive to say yes, but feel comfortable saying no.
  • 77. Those Who Communicate… Make it OK to voice issues and identify problems.
  • 79. Those Who Communicate… Tailor their communication to their audience.
  • 82. What Is Self-Awareness? Self-Awareness is the glue that other values rely on. It’s how we course correct and ensure we know what we did well, what we can do better and how we can change.
  • 83. Why Is Self-Awareness One of Our Secondary Colors? Self-Awareness means you know when you need to ask for help, or when you have the skills to take a risk. It means we can trust your judgment, and it means we can help meet you where you are to improve your skills.
  • 84. Those Who Are Self-Aware… Know their limits, and push beyond them.
  • 85. Those Who Are Self-Aware… Set realistic expectations, then strive to exceed them.
  • 87. Is This You? •  Confident but not cocky •  Courageous but not foolhardy •  Competitive but a gracious loser •  Attentive to details but not obsessed by them •  Strong but has endurance •  A leader and a follower •  Humble but not passive •  Aggressive but not overbearing •  Quiet but not robotic •  Logical but not devoid of emotions •  Recognizes people’s capacity for growth Here are the characteristics of the ideal TLH team member:
  • 88. Ask Yourself… •  Is this driving growth? •  Is this demonstrating total ownership? •  Am I being a servant leader right now? Before taking action, ask yourself: