Data is beautiful so why not use it?

1. Data is beautiful so why
not use it?
23rd Sept 2015

2. The new
consumer
Empowered
Hyper-connected
Opinionated
Vocal
… and sharing more data than ever before
101001
01001
11010
10010
0100
1000101
01
111101
1110010
11101011

3. She has high
expectations
Reward Me
Remind Me
Recognise Me
Support Me
Choose for Me

5. The capabilities are here today …
Consumer Data
Technology
Enabled Decision
Making
Consumer
Acceptance
Linkage across
Channel & Device
13%
80%
7%
Creepy Neither Cool

6. Data Management Platform:
Data Inputs DMP:
Data intake, normalisation, segmentation,
Tag Management,Analytics
Channels:
Own site, display, email,
mobile, video, search
SiteAnalytics, Search
data, ad server
Offlinedata(CRM, email)

7. Real time
identification of your
best prospects and
customers on any
device across every
digital channel is
doable today
Linkage is
central to
enabling
understanding,
targeting and
efficiency
Data capture,
quality,
enrichment and
analytics are key
Every
engagement can
be improved
through insight

8. There is no excuse …

9. Mark Lindsay
mark.lindsay@uk.experian.com