This is the profile of Manal Assaad, aka The Manalyst, a Branding Fanatic, Marketing Enthusiast, and Media Addict. By profession, I’m a marketing specialist with a keen eye in design, a quirky style in communications, and avidity for social media. By passion, I’m into travel, psychology, sociology, mythology, movies and TV series, technology and gadgets, music and dancing, languages, art and culture, fashion designing and styling.

2. Manal Assaad
A marketing specialist withyears of knowledge andexperience in the field, andcreative and professional skillsin social media, branding, advertising, copy writing, public relations, art direction, account management, aswell as many others.

3. Clients I’ve worked with
Nov 09 -To Date Marketing Strategist at The Manalyst
IfoundedTheManalystbrandandwebsitetosharemythoughts,ideas,experienceinthemarketingfield,andmyoverallonlineactivitiesunderoneconsistentidentitythatreflectswhoIam.
AnditseemsthatmypassionpaidoffasIgottobeknownasoneoftheinfluentialSocialMediastrategistsandfigureheadsintheMiddleEast.
WiththegreatinterestI'vebeengettinginmySocialMediaexpertise,marketingplanning,copywriting,andartdirection,Imovedtobeafull-timeindependentconsultantthatcanprovide360degreessolutionsforabrand.AsTheManalyst,IworkedwithvariousbrandssuchasSteiff, SAMACO,SevenFriday,HarveyNicholsRiyadh,AlKoohejiJewelry,TamayuzCenterforLearningDifficulties,andonprojectssuchasArabnetasanOfficialAmbassador,The2ndArabSocialMediaForumthattookplaceinRiyadhasTheOfficialHeadAmbassadorwhereIalsospokeon“PersonalBrandingThroughSocialMedia”,andwithEyeofRiyadhasaSocialMediaProjectManager.IalsoparticipatedasaspeakerinvarioussocialmediaeventssuchaswithSocialMediaClubBahrain,andwasinterviewedbychannelssuchasSaudiChannel2TVandWamda,amongothers,fordiscussionsonsocialmediabasedonmyexpertise,aswellasarticlesandinterviewsinnewspapers.

4. TamayuzCenter is the first of its kind in Saudi as a
center specialized in diagnosing and treating learningdisabilities. I created & have been managing theirFacebook Page and Twitter account since April ‘13.

5. With the assistance of my community manager, content is weekly developedbased on a client pre-approved theme calendar to educate and engage ouraudience.

6. In a couple of month, Tamayuz Center reached a klout score of 54 (average is40) indicating very healthy social media management, and reaching thousandsof accounts, many of which are influential people. These insights, including manyothers, are monthly reported to the client to keep them updated, and to learnfrom them when building next month’s activities.

9. Clients I’ve worked with
Aug 10 -Mar 11 Communications Specialist at MedialogyGroup
MedialogyGroupisaPublicRelationsfirminJeddahwithsistercompaniesintheadvertisingandproductionfields. AsaCommunicationsSpecialist,IsetstrategiesforvariousbrandsonhowtoconveytheirmessagestothetargetaudienceinSaudiArabiaacrossdifferentcommunicationchannels.
Most prominently, I assisted big brands such as Mikyajyonstrategically benefiting from their social networks, and otherbrands on launching their social media activities based onwell-thought out strategies to realize their PR objectives.
The main aim from PR through Social Media is not toaccumulate likes and follows, but to ascertain an image inthe minds of genuine fans and followers through onlinecommunications… by creating and maintaining engagingrelevant conversations around the brands.

10. Apr 09 -June 10 Marketing Advisor at PromaxMedia Company
My job as a Marketing Adviser entails givingrecommendations on all matters involving clients'marketing needs, customer relationship management, public relations, and internal management. I alsohandle copy writing of branding, slogans, and todetailed corporate profile writing in English andArabic, and I often also provide translation services. I'malso handling the task of organizational restructuringand management in the company to enhance overallperformance and efficiency. I'm currently in theprocess of devising a social media plan for Promaxtoadvance in the market of Saudi Arabia, as well as co- planning for it to take on a stronger role in PublicRelations.
Mar 08 -June 09 English Lecturer at Arab OpenUniversity
I taught Pre-Intermediary English with modern methodsthat I devised and applied; my classes always had thehighest grades’ rates, and highest students’ demandsfor enrolment. My teaching method involved activitiespertaining to students’ young ages and their interestsmaking the process of learning a fun and beneficialinteraction rather than a heavy chore. I alwaysinnovated in lessons’ delivery by including variouspresentation aids such as audio (social conversations, recorded interviews, etc.), video(movie clips, commercials, converted powerpointslides, etc), andinteractive exercises such as games and roleplay. Ialso encouraged my students to widen theirknowledge to other related areas of study byengaging in internet researches, social reports, andrecreational projects.
Clients I’ve worked with

11. Feb 07 -Sep 08 Account Executive at ProvadoMarketing and Advertising Agency
In the beginning of my marketing career, I handled alot of responsibilities and tasks which helped in shapingme and my future to set me for a bigger role.
Igot much experience developing campaignsaccording to clients' objectives and goals after I metwith them and helped bring both our visions together. After I developed the campaigns, I worked onimplementing, managing and optimizing them in linewith the set goals. Throughout campaigns, I wouldprovide regular reports on their status, strategy andperformance, both internally to management and toclients. I'd also keep making recommendations alongthe way whenever there was needs for update or achange in strategy and tactics.
Along with campaign management, I arranged foreffective distribution of marketing materials andperformed day-to-day liaison with Management, Creative, Production, Media, and vendors(printinghouse, etc. where applicable) to assure that all tasksconcur with campaign objectives. I also managed theproduction of marketing materials, including productslogans, leaflets, flyers, brochures; sales aids and otherpromotional literature. That involved copy writing andproofreading in English and Arabic, and liaising withdesigners and printers. To make sure that campaignswere developed according to clients' preferencesand needs, I assumed ongoing project-relatedcommunication and presentations, and ensuredeffective account management by regularcommunication with clients.
Clients I’ve worked with

12. Based on my aforementioned expertise and qualifications, I can provide thefollowing services:
• Social Media Strategy and Management:
Devising strategies for brands to utilize social media based on their goals, aswell as executing the strategies by managing brands’ accounts or assisting inthe execution.
• Social Media Training:
Designing and conducting training programs in the soft skills of social mediastrategy and management, Facebook marketing, Twitter marketing, Youtubemarketing, and other prominent networks such as Instagram, Pinterest, Tumblr, etc.
• Social Media Consultation:
Advising brands on how best to utilize social media to achieve their businessobjectives after assessment and research of the brands’ specificrequirements.
• Personal Branding Consultation:
Advising individuals on how best to utilize social media to achieve theirpersonal and professional objectives after assessment and research of theirspecific requirements.
• Public Speaking:
Giving presentations, conducting seminars, granting interviews, andparticipating in events as a speaker or ambassador on various topics of socialmedia and marketing.

13. Website:
Linkedin:
www.TheManalyst.com
www.linkedin.com/in/TheManalyst
Email:
Twitter:
Manal.Assaad@TheManalyst.com
www.twitter.com/TheManalyst
Mobile:
+966 56 753 9591