Professional digital marketing services have demonstrated that an influencer’s degree of participation in a conversation related to his endorsement is high and carries immense inspirational powers.

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How Targeting the Right Influencers can make a Difference to a
Marketing Campaign?
Digital marketing services constitute an important element of a business’ step into persuading
its target audience. While there is a lot said and done about what needs to be done in order
to attract and inspire audiences to perform their call-to-action; it must be understood that
this is only the latter half of a marketing campaign. The first half constitutes a bigger and
more profound challenge for a proficient digital marketing company. Every business has
distinct selling proposition although its service offerings or product line may be similar to
that of competition. However, there are challenges common to every business regardless of
size, location, kind or budget.
Who are Influencers
Influencers are those that can mobilize audience opinion and generate reactions to every
little word or action of theirs in connection to the topic. A well-known celebrity is a great
example of an influencer.

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Sometimes, even the common man can become an influencer and the choice is more or less
related to the product, service, event or time of year. Professional digital marketing services
have demonstrated that an influencer’s degree of participation in a conversation related to
his endorsement is high and carries immense inspirational powers.
Challenges Involved
1. Identify the Target
The first and foremost task of digital marketing services is to identify the target
audience to the business. Every product or service is targeted to one or more specific
communities of audience. Hence, the person influencing them also must conform to
the demography the business caters to. Therefore, over 61 percent marketers cite
identification of influencers to help enhance brand image.

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2. Influencer Engagement
Research shows that every professional digital marketing company should engage
through multiple interaction channels to attract interests of the right community of
influencers. Over 56 percent marketers find this as one of the important challenges in
a marketing campaign. Email ranks as the number one channel for contacting
influencers, followed by Twitter, influencer’s blog and Facebook in subsequent
positions. Forums and Google+ are the least used mediums.

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3. Measuring ROI
Finally, measuring results of an influencer-driven campaign is extremely important.
Although, the final step in the process; assessing ROI is a significant challenge in a marketing
campaign. Every efficient digital marketing company state that influencers are best used
during the launch of a product. Effectiveness is measured against the number of times the
influencers are mentioned or content shared in social media forums, quantum of web traffic
generated and number of sales opportunities created as an aftermath.