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Big Data and analytics for a holistic customer journey
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The Marketing Distillery
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Recommandé
In the Case Management space, one critical area for helping improve efficiencies of case workers is that of analytics and reporting.
Whitepaper: Data Visualization & Reporting for Case Management - Happiest Minds
Whitepaper: Data Visualization & Reporting for Case Management - Happiest Minds
Happiest Minds Technologies
This presentation, complied by Joe Chernov and designed by Beutler Ink, highlights 10 premium products that content marketers should consider. The solutions highlighted fall into one of three categories: content creation / curation, content distribution / amplification, analytics.
10 Rocking Content Marketing Products
10 Rocking Content Marketing Products
Joe Chernov
Big Data analytics usage
Big Data analytics usage
The Marketing Distillery
Presentation done for CARICAM conference
Market Segmentation Strategies in Telecoms Industry
Market Segmentation Strategies in Telecoms Industry
Wystan Robertson
Big Data and advanced analytics are critical topics for executives today. But many still aren't sure how to turn that promise into value. This presentation provides an overview of 16 examples and use cases that lay out the different ways companies have approached the issue and found value: everything from pricing flexibility to customer preference management to credit risk analysis to fraud protection and discount targeting. For the latest on Big Data & Advanced Analytics: http://mckinseyonmarketingandsales.com/topics/big-data
Big Data and Advanced Analytics
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
Customer Journey Analytics and Big Data
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
Big Data 2.0: cataclysm or catalyst?
Big Data 2.0
Big Data 2.0
The Marketing Distillery
Recommandé
In the Case Management space, one critical area for helping improve efficiencies of case workers is that of analytics and reporting.
Whitepaper: Data Visualization & Reporting for Case Management - Happiest Minds
Whitepaper: Data Visualization & Reporting for Case Management - Happiest Minds
Happiest Minds Technologies
This presentation, complied by Joe Chernov and designed by Beutler Ink, highlights 10 premium products that content marketers should consider. The solutions highlighted fall into one of three categories: content creation / curation, content distribution / amplification, analytics.
10 Rocking Content Marketing Products
10 Rocking Content Marketing Products
Joe Chernov
Big Data analytics usage
Big Data analytics usage
The Marketing Distillery
Presentation done for CARICAM conference
Market Segmentation Strategies in Telecoms Industry
Market Segmentation Strategies in Telecoms Industry
Wystan Robertson
Big Data and advanced analytics are critical topics for executives today. But many still aren't sure how to turn that promise into value. This presentation provides an overview of 16 examples and use cases that lay out the different ways companies have approached the issue and found value: everything from pricing flexibility to customer preference management to credit risk analysis to fraud protection and discount targeting. For the latest on Big Data & Advanced Analytics: http://mckinseyonmarketingandsales.com/topics/big-data
Big Data and Advanced Analytics
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
Customer Journey Analytics and Big Data
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
Big Data 2.0: cataclysm or catalyst?
Big Data 2.0
Big Data 2.0
The Marketing Distillery
The M2M platform for a connected world
The M2M platform for a connected world
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Internet of Things: manage the complexity, seize the opportunity
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7 steps to business success on the Internet of Things
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Capitalizing on the Internet of Things: a primer
Capitalizing on the Internet of Things: a primer
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Capitalizing on the Internet of Things
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From the Internet of Computers to the Internet of Things
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Getting started in Big Data
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Smart networked objects and the Internet of Things
Smart networked objects and the Internet of Things
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Enhancing intelligence with the Internet of Things
Enhancing intelligence with the Internet of Things
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Internet of Things building blocks
Internet of Things building blocks
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Smart cities and the Internet of Things
Smart cities and the Internet of Things
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The ABCs of Big Data
The ABCs of Big Data
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M2M innovations invigorate warehouse management
M2M innovations invigorate warehouse management
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Another great content/horrendous stock photo "presentation" from IT Business Edge about Big Data. (http://www.itbusinessedge.com/slideshows/big-data-eight-facts-and-eight-fictions.html)
Big Data: 8 facts and 8 fictions
Big Data: 8 facts and 8 fictions
The Marketing Distillery
How Big Data can help optimize business marketing efforts
How Big Data can help optimize business marketing efforts
The Marketing Distillery
Big Data analytics
Big Data analytics
The Marketing Distillery
The Business Analyst as a leader
The Business Analyst as a leader
The Marketing Distillery
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From the Internet of Computers to the Internet of Things
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Smart networked objects and the Internet of Things
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The ABCs of Big Data
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The Marketing Distillery
M2M innovations invigorate warehouse management
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Another great content/horrendous stock photo "presentation" from IT Business Edge about Big Data. (http://www.itbusinessedge.com/slideshows/big-data-eight-facts-and-eight-fictions.html)
Big Data: 8 facts and 8 fictions
Big Data: 8 facts and 8 fictions
The Marketing Distillery
How Big Data can help optimize business marketing efforts
How Big Data can help optimize business marketing efforts
The Marketing Distillery
Big Data analytics
Big Data analytics
The Marketing Distillery
The Business Analyst as a leader
The Business Analyst as a leader
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The M2M platform for a connected world
The M2M platform for a connected world
Internet of Things: manage the complexity, seize the opportunity
Internet of Things: manage the complexity, seize the opportunity
7 steps to business success on the Internet of Things
7 steps to business success on the Internet of Things
Capitalizing on the Internet of Things: a primer
Capitalizing on the Internet of Things: a primer
Making sense of consumer data
Making sense of consumer data
Capitalizing on the Internet of Things
Capitalizing on the Internet of Things
Managing the Internet of Things
Managing the Internet of Things
From the Internet of Computers to the Internet of Things
From the Internet of Computers to the Internet of Things
Getting started in Big Data
Getting started in Big Data
Smart networked objects and the Internet of Things
Smart networked objects and the Internet of Things
Enhancing intelligence with the Internet of Things
Enhancing intelligence with the Internet of Things
Internet of Things application platforms
Internet of Things application platforms
Internet of Things building blocks
Internet of Things building blocks
Smart cities and the Internet of Things
Smart cities and the Internet of Things
The ABCs of Big Data
The ABCs of Big Data
M2M innovations invigorate warehouse management
M2M innovations invigorate warehouse management
Big Data: 8 facts and 8 fictions
Big Data: 8 facts and 8 fictions
How Big Data can help optimize business marketing efforts
How Big Data can help optimize business marketing efforts
Big Data analytics
Big Data analytics
The Business Analyst as a leader
The Business Analyst as a leader
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