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The Letters of Google's Alphabet

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On August 10, Google announced a major restructuring of its organization along with a new name. The new company is called Alphabet, and Google is one of many subsidiary businesses. But some businesses have remained a part of Google Inc, while others have been given their own subsidiary. Here, I'll try to explain what the corporate structure looks like now, and why Google chose the structure it did.

Publié dans : Business, Technologie
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The Letters of Google's Alphabet

  1. The Letters of Google's Alphabet
  2. In August, Google restructured its organization to become a holding company with several different businesses.
  3. The new company is called Alphabet. Image source: Flickr/tiffany terry
  4. Eric Schmidt will serve as Executive Chairman.
  5. Larry Page will serve as CEO.
  6. Sergey Brin will act as President.
  7. Ruth Porat will serve as CFO.
  8. The businesses inside Alphabet include ...
  9. The businesses inside Alphabet include ...
  10. The businesses inside Alphabet include ...
  11. The businesses inside Alphabet include ...
  12. The businesses inside Alphabet include ...
  13. The businesses inside Alphabet include ...
  14. The businesses inside Alphabet include ...
  15. Sundar Pichai is the new Google CEO.
  16. And still includes several businesses within it.
  17. Here's the whole structure
  18. But why the major restructure in the first place?
  19. 1 Reason is that it gives investors some more insight into how much Google's moonshots actually cost. Image Source: Flickr/Kenneth Hagemeyer
  20. It gives Google's projects a lot more flexibility as well. Image Source: Flickr/Kenneth Hagemeyer
  21. But breaking down the company into many different subsidiaries also reduces the liability of any one project.
  22. So, if a self- driving car causes a huge accident...
  23. All the other Alphabet businesses are shielded from any legal fallout.
  24. So, it's a good move to make investors happy, and the CEO's of each subsidiary business even happier.
  25. The next billion-dollar iSecret The world's biggest tech company forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early-in-the-know investors! To be one of them, just click here.

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