The Online Project
Getting to Know
The Middle East’s Leading
Digital Agency
SOCIAL
SAUDIS
A closer look on the behavior of Saudi users
on Social Networks.
Mostly engages between
USER IN SAUDI Facebook
The average Facebook
6pm-8pm
51% of
Saudi users
Mohammad *
use Facebook in the Arabic interface
Married
Age: 30 years old
Most active day is Wednesday
Mostly engages between 6-8 pm
Uses Facebook through Android mobile
Connected to the pages: STC, Extra stores
5M USERS
Age group on
use Facebook
through their mobile
64%
32%
25
31%
feature
phones
Largest
7.8
MILLION
USERS
in Saudi Arabia
Twitter
34
FACEBOOK
45+
Smallest
Saudi Users
74%
26%
The average Twitter
USER IN SAUDI
Smiley faces
are used 1.5 times
less on Twitter than
on Facebook
Ahmad
89%
*
tweet in
Arabic
28% OF USERS
in 2013 engaged
with #hashtags
Tweets mostly in Arabic
Mostly tweets around midnight
Uses Twitter through his iPhone
Tweets about:
26_
_
_
#
_
#
On average
#
_
_ #
#
_
#
3
users tweet
TIMES
A DAY
Saudi twitter users
mostly tweet
around midnight
FRIDAY
most active day of the week
20.4M VIDEO
For the top 30
views on Keek
CHANNELS EACH
185.4K views per video
Abdullah*
Video Platforms
33.5M
video views
Subscribed to:
Watches on Youtube:
Follows on Keek: LoujainHathloul, silver000
Checks Youtube on a daily basis
The average video
CONSUMER IN SAUDI
Frequency of posting
Keek
6
1 video every
6 days
uploaded
video
25
YouTube
83.5K AVERAGE
views per video
Top YouTube channels
1 video every
25 days
401 on YouTube
110 on Keek
Top Keek channels
sultan_altwam
LoujainHathloul
badr_alzidan
silver000
* We created the above characters based on the most common
trends we observed in the data collected from each platform.
Designed by The Online Project
DUBAI
•
RIYADH
•
AMMAN