Get tips, tricks, and best practices in our guide to getting started with Snapchat.

1. Snapchat
Tips,
Tricks,
&
Best
Prac3ces

2. 2
Introduc3on
Who’s
It
For
How
It
Works
Snaps
Best
Prac3ces
Ideas
Contents

3. 3
You’ve
heard
of
Snapchat
by
now,
but
if
you’re
over
the
age
of
25
there
is
a
good
chance
you’ve
never
used
it*.
Maybe
you
aren’t
sure
how
it
works
or
can’t
quite
see
the
point.
For
arBsts
looking
to
target
younger
fan
bases,
though,
Snapchat
can
be
a
fun
place
to
connect
with
fans
and
stand
out
*Snapchat
by
the
Numbers,
hFp://www.omnicoreagency.com/snapchat-­‐staBsBcs/
Introduc3on

4. 4
Who’s
It
For
Regular
Snapchat
users
are...
…Young
• 45%
are
between
18-­‐24
• 71%
being
under
the
age
of
34
…Female
• 70%
of
users
are
women
…and
dedicated
• Around
100
million
users
are
acBve
everyday
• 65%
share
their
own
snaps
• More
than
800
million
photos
and
videos
are
uploaded
every
day

5. 5
Pop
EDM
Rap
R&B
Who’s
It
For
Remember
when
Pinterest
first
launched
and
everyone
was
trying
to
find
a
way
to
use
it,
even
though
it
didn’t
make
sense
for
most?
Ask
yourself
this:
Are
my
fans
on
Snapchat?
If
they
aren’t,
then
focus
your
efforts
on
the
plaorms
they
are
using.

6. 6
Snapchat
works
off
of
taps
and
swipes
and
very
liFle
text.
This
can
make
giving
wriFen
instrucBon
tricky,
so
we’ve
put
together
a
key
to
help
you
understand
how
to
use
or
find
a
feature.
How
It
Works
Tap
this
spot
or
icon
Swipe
in
this
direcBon

7. 7
Ge`ng
Started
Checklist
ü Tap
the
ghost
to
customize
ü Create
a
username
ü Add
an
image
to
your
snapcode
ü Customize
se`ngs
How
It
Works

8. 8
Ge`ng
Started
Checklist
ü Set
snaps
and
stories
to
“everyone”
ü Turn
on
filters
and
make
sure
locaBon
services
as
enabled
How
It
Works

9. 9
Snapchat
works
a
lot
like
Instagram.
Open
the
app
and
take
a
photo
or
short
video.
Then,
either
send
it
directly
to
specific
people
or
add
it
to
your
general
feed
(or,
in
Snapchat
lingo
–
your
Story).
How
It
Works

10. 10
You
can
also
submit
to
a
Live
Story.
Live
Stories
are
curated
collecBons
of
snaps
happening
in
a
specific
locaBon
or
about
a
certain
event.
You
must
enable
locaBon
services
to
contribute
to
Live
Stories.
How
It
Works

11. 11
The
basics
of
Snapchat
are
simple:
take
a
photo
or
video
and
share
it.
…you
didn’t
think
you’d
get
off
that
easy,
did
you?
Like
any
social
plaorm,
Snapchat
has
its
own
best
pracBces.
The
following
slides
will
help
you
create
quality
Snapchat
content.
Snaps
“Okay…how
do
I
do
this
well?”

12. 12
Snapchat
is
the
least
serious
of
the
social
plaorms
and
their
fun
photo
features
help
to
enhance
the
lighthearted,
silly
quality
to
the
best
content.
Aler
taking
your
photo
or
video,
try
some
of
the
following
edits.
Snaps
Enhancing
Photos

13. 13
Use
the
text
icon
in
the
upper
right
to
add
text
to
your
photo.
Snaps
Enhancing
Photos

14. 14
Swipe
up
to
change
the
text
style.
Then
double
tap
your
text
to
choose
a
different
color.
Snaps
Enhancing
Photos

15. 15
Emojis
get
the
sBck
treatment
in
Snapchat.
Try
adding
some
to
your
photo
instead
of
just
including
in
a
text
capBon.
Snaps
Enhancing
Photos

16. 16
Visual
arBst?
Use
the
drawing
tool
to
go
all
MS
Paint
on
your
snap.
Snaps
Enhancing
Photos

17. 17
Swiping
to
the
side
shuffles
through
an
assortment
of
filters
like
photo
effects
and
locaBon
and
event
tags.
To
stack
filters,
hold
your
finger
down
on
your
first
choice
while
conBnuing
to
swipe
through.
Snaps
Enhancing
Photos

18. 18
You’ve
goFen
the
hang
of
the
basics.
Now
it’s
Bme
to
make
sure
you’re
ge`ng
all
you
can
out
of
Snapchat.
Best
Prac3ces

19. 19
Stories
are
a
lot
like
a
DVR
–
everything
you
post
will
be
available
for
24
hours
so
fans
can
(binge?)
watch
at
their
leisure.
Share
snaps
whenever
you
have
a
moment
that
deserves
capturing.
Best
Prac3ces
Frequency

20. 20
Snaps
can
last
for
a
max
of
10
seconds
and
once
they’re
viewed,
they’re
gone.
What
do
people
want
to
see
on
Snapchat?
ü Candid
content
ü Humor
Best
Prac3ces
Types
of
Content

21. 21
Snapchat
feels
more
inBmate
than
other
socials:
• Short
format
• Self-­‐destrucBng
posts
• Lack
of
pre-­‐shot
edited
photo
perfecBon.
Best
Prac3ces
Candid
Content

22. 22
Snapchat’s
closest
relaBve
might
be
Vine.
It’s
a
place
where
humor
and
creaBvity
trump
even
the
most
carefully
craled
photos
and
videos.
Best
Prac3ces
Humor

23. 23
Snapchat
isn’t
the
place
for…
X Formal
promoBonal
materials
Instead,
show
a
snap
of
an
actual
CD
or
a
store
a
fan
can
visit
X Previously
shot,
edited
photos
or
videos
Instead,
tease
videos
with
behind-­‐the-­‐scenes
snaps
Best
Prac3ces

24. 24
Need
some
ideas
to
get
started?
PosBng
regularly
but
looking
to
get
more
creaBve?
Here
are
some
examples
of
ways
to
use
Snapchat.
Ideas

25. 25
Fans
can
see
if
you’ve
opened
their
snap.
Try
asking
for
snaps
of
them
listening
to
your
album
or
singing
along
to
their
favorite
track.
A
quick
view
on
your
part
will
make
a
fan’s
day!
Ideas
Request
Fan
Snaps

26. 26
Snapchat
can
be
a
place
for
interacBon.
Invite
your
fans
to
send
snaps
directly
to
your
account
and
share
favorites
on
other
socials.
Ideas
Share
Fan
Snaps

27. 27
…or
just
share
your
own!
Video
and
photo
snaps
can
be
saved
by
tapping
the
download
buFon.
Share
your
best
snaps
on
Facebook,
TwiFer,
or
Instagram
for
further
reach.
Ideas
Share
Your
Snaps

28. 28
We
now
know
that
Snapchat
isn’t
the
place
for
formal
promoBonal
photos
and
sales
pitches.
Try
ge`ng
a
snap
of
a
CD
or
LP
actually
in
a
favorite
store.
Ideas
PromoKng
a
Release

29. 29
Share
a
short
video
of
a
track
pulled
up
in
Pro-­‐Tools
or
a
test
pressing
spinning.
Even
beFer,
send
it
directly
to
super
fans
for
an
exclusive
experience.
Ideas
Tease
a
Track

30. 30
A
favorite
of
the
YouTube
community!
Invite
fans
to
ask
quesBons
via
Snapchat.
Answer
directly
to
select
fans
or
add
answers
to
your
Story
so
fans
can
view
them
all.
Ideas
Q&A

31. 31
At
the
moment,
Snapchat
has
the
least
robust
analyBcs
opBons
of
any
plaorm.
You
can,
however,
see
how
many
Bmes
your
story
was
viewed
or
screenshot-­‐ed
by
tapping
the
three
dots
next
to
“My
Story.”
Analy3cs
Measuring
Success

32. twiFer.com/orchtweets
facebook.com/theorchard
linkedin.com/company/the-­‐orchard
The
Orchard
and
its
logo
are
registered
trademarks
of
Orchard
Enterprises
NY,
Inc.
All
Rights
Reserved.
All
other
trademarks
not
owned
by
the
Orchard
Enterprises
NY,
Inc.,
its
parent
or
affiliates
that
appear
herein
are
the
property
of
their
respecKve
owners,
who
may
or
may
not
be
affiliated
with,
connected
to,
or
sponsored
by
Orchard
Enterprises
NY,
Inc.,
its
parent
or
its
affiliates.
Thank
You!
See
you
later