&
OUR VISION 
RETAIL EVERYWHERE ANYTIME 
Image + Shop + Social + Convergence
OUR CLIENTS
OUR EXPERTISE 
DESIGN 
Website’s creation 
Ergonomics 
User experience 
Merchandising 
CREATION 
Potential analysis 
Bench...
IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING 
?
DISRUPTION
Once upon a time, 
retail and wholesale 
were happy together…
DIGITAL
40 000 
Multibrand stores were closed down in France in 2013 
(and 2/3 of the dinosaurs died)
Footwear 
sales 
=
ONLINE 
sales 
= 
++ 
Footwear 
sales
OFFLINE 
sales = 
++ 
-- 
Footwear 
sales 
ONLINE 
sales
FIRST DISRUPTION : PRODUCT KNOWLEDGE 
1995-2006 
BIRTH OF ECOMMERCE
BRANDS & SALES ASSISTANTS & CUSTOMERS 
THE NEW DEAL
BEFORE : SALES ASSISTANT = AUTHORITY 
PRODUCT INFORMATION 
BEST PRICE 
PROMOTIONAL PERIODS 
BRAND CLIENT 
X 
X 
X 
>
PRODUCT INFORMATION 
BEST PRICE 
PROMOTIONAL PERIODS 
X 
X 
X 
< 
FROM NOW ON : ACTIVE CONSUMERS 
BRAND CLIENT
SECOND DISRUPTION : MOBILE 
1995-2006 
BIRTH OF 
2007-2014 
MOBILE
THE SHOWROOMING PHENOMENON 
STORE BECOMES A SHOWROOM 
20% of Americans 
PURCHASE IS MADE ELSEWHERE 
58% on 
THREAT FOR RET...
THIRD DISRUPTION : THE « ONLY ONE » 
1995-2006 
2007-2014 
BIRTH OF 
MOBILE 
2014-… 
CONVERGENCE
CONVERGENCE 
TOWARDS THE « UNIQUE » CUSTOMER 
DATA MOBILE CROSS CHANNEL CONTENT
CULTURE 
TOUCH SCREEN 
STOCK AND PRODUCT INFORMATION 
VIRTUAL 3D 
FITTING ROOM 
DRIVE 
CLICK AND COLLECT / NO MORE QUEUE 
...
ZERO STOCK CONCEPT STORE 
BY DESIGUAL
FUSION OF WORLDS
HOW ABOUT YOU, 
WHAT IS YOUR UBER ?
MAKE IT HAPPEN 
& 
DAVID SOBEL 
CEO 
+33 (0)6 23 17 74 89 
david.sobel@the-oz.com
How digital is disrupting distribution?
How digital is disrupting distribution?
How digital is disrupting distribution?
How digital is disrupting distribution?
How digital is disrupting distribution?
How digital is disrupting distribution?
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How digital is disrupting distribution?

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Jeudi 27 novembre 2014 aura lieu la 6ème Luxury Society Keynote. C'est une journée pour comprendre l’attente des consommateurs en ligne du luxe. David Sobel y interviendra parmi des grandes marques comme Balenciaga, Kenzo ou encore Van Cleef & Arpels.
Plus d'info : http://lskeynotedigital.evolero.com/

Voici la présentation de David Sobel

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How digital is disrupting distribution?

  1. 1. &
  2. 2. OUR VISION RETAIL EVERYWHERE ANYTIME Image + Shop + Social + Convergence
  3. 3. OUR CLIENTS
  4. 4. OUR EXPERTISE DESIGN Website’s creation Ergonomics User experience Merchandising CREATION Potential analysis Benchmark Best practices Digital vision Digital ecosystem IT SERVICE Logistics from A to Z Customer care Reservation Tablet in store CONTENU Day to day animation Photo shooting Video shootinh PERFORMANCE E-Marketing CRM Social Media Click and Collect Integration Development Hosting Maintenance
  5. 5. IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING ?
  6. 6. DISRUPTION
  7. 7. Once upon a time, retail and wholesale were happy together…
  8. 8. DIGITAL
  9. 9. 40 000 Multibrand stores were closed down in France in 2013 (and 2/3 of the dinosaurs died)
  10. 10. Footwear sales =
  11. 11. ONLINE sales = ++ Footwear sales
  12. 12. OFFLINE sales = ++ -- Footwear sales ONLINE sales
  13. 13. FIRST DISRUPTION : PRODUCT KNOWLEDGE 1995-2006 BIRTH OF ECOMMERCE
  14. 14. BRANDS & SALES ASSISTANTS & CUSTOMERS THE NEW DEAL
  15. 15. BEFORE : SALES ASSISTANT = AUTHORITY PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS BRAND CLIENT X X X >
  16. 16. PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS X X X < FROM NOW ON : ACTIVE CONSUMERS BRAND CLIENT
  17. 17. SECOND DISRUPTION : MOBILE 1995-2006 BIRTH OF 2007-2014 MOBILE
  18. 18. THE SHOWROOMING PHENOMENON STORE BECOMES A SHOWROOM 20% of Americans PURCHASE IS MADE ELSEWHERE 58% on THREAT FOR RETAIL
  19. 19. THIRD DISRUPTION : THE « ONLY ONE » 1995-2006 2007-2014 BIRTH OF MOBILE 2014-… CONVERGENCE
  20. 20. CONVERGENCE TOWARDS THE « UNIQUE » CUSTOMER DATA MOBILE CROSS CHANNEL CONTENT
  21. 21. CULTURE TOUCH SCREEN STOCK AND PRODUCT INFORMATION VIRTUAL 3D FITTING ROOM DRIVE CLICK AND COLLECT / NO MORE QUEUE INFORMATIVE SCREEN VARIOUS INFORMATION QR CODE TERMINAL PRODUCT INFORMATION TERMINALS PROMOTION / IBEACON SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN SHOP 24H /24
  22. 22. ZERO STOCK CONCEPT STORE BY DESIGUAL
  23. 23. FUSION OF WORLDS
  24. 24. HOW ABOUT YOU, WHAT IS YOUR UBER ?
  25. 25. MAKE IT HAPPEN & DAVID SOBEL CEO +33 (0)6 23 17 74 89 david.sobel@the-oz.com

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