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How digital is disrupting distribution?

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Jeudi 27 novembre 2014 aura lieu la 6ème Luxury Society Keynote. C'est une journée pour comprendre l’attente des consommateurs en ligne du luxe. David Sobel y interviendra parmi des grandes marques comme Balenciaga, Kenzo ou encore Van Cleef & Arpels.
Plus d'info : http://lskeynotedigital.evolero.com/

Voici la présentation de David Sobel

Publié dans : Ventes
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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How digital is disrupting distribution?

  1. 1. &
  2. 2. OUR VISION RETAIL EVERYWHERE ANYTIME Image + Shop + Social + Convergence
  3. 3. OUR CLIENTS
  4. 4. OUR EXPERTISE DESIGN Website’s creation Ergonomics User experience Merchandising CREATION Potential analysis Benchmark Best practices Digital vision Digital ecosystem IT SERVICE Logistics from A to Z Customer care Reservation Tablet in store CONTENU Day to day animation Photo shooting Video shootinh PERFORMANCE E-Marketing CRM Social Media Click and Collect Integration Development Hosting Maintenance
  5. 5. IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING ?
  6. 6. DISRUPTION
  7. 7. Once upon a time, retail and wholesale were happy together…
  8. 8. DIGITAL
  9. 9. 40 000 Multibrand stores were closed down in France in 2013 (and 2/3 of the dinosaurs died)
  10. 10. Footwear sales =
  11. 11. ONLINE sales = ++ Footwear sales
  12. 12. OFFLINE sales = ++ -- Footwear sales ONLINE sales
  13. 13. FIRST DISRUPTION : PRODUCT KNOWLEDGE 1995-2006 BIRTH OF ECOMMERCE
  14. 14. BRANDS & SALES ASSISTANTS & CUSTOMERS THE NEW DEAL
  15. 15. BEFORE : SALES ASSISTANT = AUTHORITY PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS BRAND CLIENT X X X >
  16. 16. PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS X X X < FROM NOW ON : ACTIVE CONSUMERS BRAND CLIENT
  17. 17. SECOND DISRUPTION : MOBILE 1995-2006 BIRTH OF 2007-2014 MOBILE
  18. 18. THE SHOWROOMING PHENOMENON STORE BECOMES A SHOWROOM 20% of Americans PURCHASE IS MADE ELSEWHERE 58% on THREAT FOR RETAIL
  19. 19. THIRD DISRUPTION : THE « ONLY ONE » 1995-2006 2007-2014 BIRTH OF MOBILE 2014-… CONVERGENCE
  20. 20. CONVERGENCE TOWARDS THE « UNIQUE » CUSTOMER DATA MOBILE CROSS CHANNEL CONTENT
  21. 21. CULTURE TOUCH SCREEN STOCK AND PRODUCT INFORMATION VIRTUAL 3D FITTING ROOM DRIVE CLICK AND COLLECT / NO MORE QUEUE INFORMATIVE SCREEN VARIOUS INFORMATION QR CODE TERMINAL PRODUCT INFORMATION TERMINALS PROMOTION / IBEACON SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN SHOP 24H /24
  22. 22. ZERO STOCK CONCEPT STORE BY DESIGUAL
  23. 23. FUSION OF WORLDS
  24. 24. HOW ABOUT YOU, WHAT IS YOUR UBER ?
  25. 25. MAKE IT HAPPEN & DAVID SOBEL CEO +33 (0)6 23 17 74 89 david.sobel@the-oz.com

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