2. KickFlow
Crowdfunding Project Studio
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So, what’s this all about?
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Let’s help people bootstrap and crowdfund their projects by connecting
them with other creators through the KickFlow platform & application.
3. I N S P I R AT I O N
Why?
There are lots of incredible inventors and ideas in Europe, but they
often don't have access to the funding (VC or crowdfunding) or an
international customer base. My hope is to have people from all over !
Europe and internationally use the application to meet other creators
and launch their crowd funding campaigns as fast as possible so
people can either fail forward or finish fast. !
Online Presence
Application allows people to submit their
idea and search for collaborators based on
skill and location.
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It doesn’t necessarily have to be a Kickstarter campaign, but all
projects and products would ultimately involve a similar series of
steps to prototype, promote and deliver. There are various funding
platforms to keep in mind, but the Kickstarter formula seems to be
the most effective. !
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The key is building on online flow that encourages people to submit
their ideas and meet the necessary people to execute the project:
designers to create graphics, video filmers and editors to create a
video, as well as web developers and industrial designers to create
online and physical prototypes. !
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Physical Presence
To create a quality user base, we’ll first seek
out entrepreneurs who have successfully
crowdfunded projects. They typically have
one of the hard-skills necessary, such as
design, web development or industrial
design, and are likely looking for a new
projects and new collaborators.
4. How do we get from concept to doorstep?
1
2
Define Project
Set goals &
rewards
3
Build
Website
Phase I
4
Shoot Video
5 days to launch
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T h e a p p l i c a t i o n would help people get
through the first phase quickly by offering in-house
branding, video production and web development in
exchange for a fee or a percentage of fund raised.
Alternatively, entrepreneurs can simply use the platform
to connect for free to others who compliment their skill-set.
Phase II
30 days: Launch campaign and raise money
Launch!
8
Fulfillment
7
Updates &
Outreach
6
Promote
Project
5
Build Project
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Leverage the network of other inventors on the
platform and stagger launches so all inventors
succeed their funding goals. Current partnership
with The Gadget Flow and KickStudio in London
will help get the word out and promote campaigns
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Phase III
60 days: Time to deliver!
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For international entrepreneurs, KickFlow also offers
premium support, such as translation, banking and
shipping support so they can effectively receive and
access
payments and deliver products internationally via Shipwire.
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KickFlow also connects people with manufacturers so they
can get quotes fast and push product to market in a short
amount of time.
5. SHORTERM
Phase I
Define Project
Set goals & rewards
Build Website
Shoot Video
Define Idea
Goals?
Branding
Your story
Who will like this?
Incentives
Product Story
What’s your ideal customer?
Often times, its good to be
similar to your ideal customer.
How will you leverage your
community and network to help
you achieve this goal?
Message
Why are you doing
this?
Rewards?
Frictionless $
Inspire
Convey idea in one sentence.
How will this make your life or
someone else’s life better?
How do you define success?
What rewards and product
offerings will you offer to your
network and customers?
How do you want the project to
be perceived? How do you want
yourself to be perceived?
What are you trying to say?
Make it easy for people to
purchase and procure product.
Let’s get personal. People want to
feel a connection to the creator.
Why should this exist?
Clear call to action. Don’t be
afraid to ask for what you want.
6. LO N G T E R M
Phase II
Building
Promote Project
Project Updates
Fulfillment
What do you need?
Smart Outreach
Build Momentum
Getting the Info
Timeline
Kick Studio
Planning Ahead
How long will this take? Make
sure to under promise and over
deliver.
Host events & leverage network
of creators to get the word out.
Pop up retail shop window.
Sharing the process
Prototypes
Get in the news
Celebrating Success
Shipwire & Bank
What are the people, tools, skills
and hardware you need to get
this done?
Make sure final prototype is
ready before the launch.
Who do you know? Get in touch
with them and their friends.
Keep it real, but keep it constant.
Stay visible and plan press
releases in advance to launch.
Your project is a story in motion!
Keep people posted.
Keep people involved. Share the
intimate details, the challenges
and struggles - everything.
People want to see you succeed.
Show them why they believe in
you and your project.
Keep a detailed and organized
database of clients, supporters
and customers.
Give yourself plenty of time to
deliver. Continuous project
updates throughout fulfillment
process.
Make sure you can get paid.
Then, find a company like
Shipwire that can fulfill
international orders.
7. OUR SKILLS
Phase I: How we can help?
Let’s focus on Phase I for now. !
DESIGN
PRODUCTION
Web & Logo
Video & Application
Project Personality
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Geting real
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GET THE WORD OUT
The Gadget Flow
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KICK STUDIO
Digital / Physical
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Use The Gadget Flow and other
Connect people with physical collaborators,
creators to promote project and
manufacturers and shipping companies.
raise money.
8. LET’S GO
Let’s start small.
Streamline Phase I online: Create an online application and
submission process that’s seamless to encourage people to submit
ideas. !
Revenue Stream I
Inventors could pay for web and video
development.
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Once we have people’s ideas, people will be allow to browse other
projects and connect with potential collaborators. !
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Launch the website, video and project campaign. If successful, we
connect them to a network of manufacturers and set them up with
Shipwire and help with international money transfers. !
Revenue Stream II
Profit Sharing from sales of successful
products or products sold at the studio.
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Revenue Stream III
Referral fees from manufacturers,
translations, banking assistance and
setting up account with Shipwire.