Aligning HR to Business Strategy

The Virtual HR Director, LLC
The Virtual HR Director, LLCPresident & CEO à The Virtual HR Director, LLC
Aligning Human Resources

      University of Budapest MBA
       Visiting Professor Program
   Gary Wheeler, SPHR, GPHR, CCP, CBP
Objective

• How to implement an HR
  strategy that is aligned to the
  overall business strategy
• HR Competencies
• HR best practices
• Case study of HR as a strategic
  partner


         Gary Wheeler, The Virtual HR Director, LLC
Business Background

• Restaurant Manager & Area Manager
   Shoney’s Big Boy Enterprises
   Pizza Hut, Inc.
• United Parcel Service
    Industrial Engineering, Operations
     and Human Resources
    District Human Resources Manager:
      Central Tex - San Antonio, Texas
      North Ohio - Cleveland, Ohio
      West Long Island - Brooklyn, Queens, Bronx,
       Westchester, NY



            Gary Wheeler, The Virtual HR Director, LLC
Education


• University of Maryland University College
   – B.S. Human Resources
   – Master’s Business Administration (MBA)




        Gary Wheeler, The Virtual HR Director, LLC
Agenda
• Evolution of HR
• Why HR?
• HR Competency Model
• Developing an HR Strategy
• Sysco Foods Case Study
  (video)
• Best Practices
• Marcus Buckingham (video)

        Gary Wheeler, The Virtual HR Director, LLC
Opportunity

• Ask questions
• Clarify any myths
• Gain a better understanding
  of U.S. corporations
• Share some of your thoughts
  and ideas



         Gary Wheeler, The Virtual HR Director, LLC
Tell Me About You
• First Name
• Your Company
  – Local
  – Regional
  – Global
• Does your company do
  business in the U.S.
• Have you ever traveled to the
  U.S.
         Gary Wheeler, The Virtual HR Director, LLC
A Few of Questions

• Do you have an HR
  department?
• What does HR do?
• Are you in HR?
• Do you want to be in HR?
• Certificate?



        Gary Wheeler, The Virtual HR Director, LLC
Curious

• How many of you would like to
  get rid of HR?




        Gary Wheeler, The Virtual HR Director, LLC
Interview Questions Quiz
• What country were you born
  in?
• Are you married?
• How many kids do you have?
• Do you have a car?
• How old are you?
• What year did you graduate
  from high school?
• Do you have a handicap?
        Gary Wheeler, The Virtual HR Director, LLC
Should HR Executives
Understand your company’s?
•   Project management
•   The balance sheet
•   The income statement
•   Financial ratios
•   Revenue and profit projections
•   Risk assessment
•   The company’s value proposition
•   Supply chain management

           Gary Wheeler, The Virtual HR Director, LLC
Historically HR is about People




      Gary Wheeler, The Virtual HR Director, LLC
Evolution of HR

• Pre 1970’s
  – Industrial Relations
    • Workers
    • Health and Safety
  – Accounting
    • Compensation
    • Benefits
    • Administration
    • Personnel Activities

          Gary Wheeler, The Virtual HR Director, LLC
Evolution of HR cont.
• Human Resources
  – Strategic Business Partner
  – Employment & Workforce
    Planning
  – Employee Relations
  – Compensation and Benefits
  – Learning and Development
  – Health and Safety
  – Administration
  – Employee Services
           Gary Wheeler, The Virtual HR Director, LLC
Why HR?

• Environmental factors
• Business trends
• Stakeholder expectations




        Gary Wheeler, The Virtual HR Director, LLC
Changes in Business

• Regulatory change has
  resulted in deregulation and
  tariff reductions
• Technological advances
• The Internet
• Lower transportation costs



        Gary Wheeler, The Virtual HR Director, LLC
Business Trends

• Globalization
• Competition




• Note:
• The next ten slides from author Dave Ulrich




              Gary Wheeler, The Virtual HR Director, LLC
Shareholder Expectations

• Employee retention
• Reputation management
• Customer loyalty
• Shareholder returns
Organizational Capabilities

• Productivity costs
• Speed
• Service
• Mergers, acquisitions, alliances
• Innovation
• Collaboration /synergy
• Branding
• Quality
HR Competency Model
Strategic Contribution
• Culture management

• Fast change

• Strategic decision making

• Market-driven connectivity
Personal Credibility

• Effective relationships

• Achieving results

• Personal communication
HR Delivery

• Staffing
• Development
• Organization structure
• HR measurement
• Legal compliance
• Performance management
Business Knowledge

• Value chain knowledge

• Value proposition knowledge

• Labor knowledge
HR Technology

• HR technology
HR Strategy
                       An image of the desired
                        future / inspirational &
                                    aspirational    Vision


                              A clear and
                           compelling goal          Mission




                   Needs/wants to                    Goals
                          achieve

 The plan by which the goals
 and mission will be achieved                      Strategies

Tactical / operational plans                       Initiatives
 to implement the strategy




                                         Gary Wheeler, The Virtual HR
                                                                        © Copyright Human Resource Business
                                               Director, LLC            Partner Consultant 2005
Strategic Planning Process
                                           Analyze and
                   Assess
                                        prioritize strategic
                   External
                                       options and develop
                 Environment
                                              a vision




                   Evaluate              Analyze                             Develop
Initiate                                                       Finalize
                   Internal              Strategic                        Implementation
Project                                                        Strategy
                 Environment             Options                               Plan




                   Conduct
                 Stakeholder
                   Surveys




                 Complete data
             Collection and analysis
Developing an HR Strategy

• Cross-functional team
• Company vision statement
  – HR vision statement
• Company mission
  – HR mission statement
• Company strategic
  imperatives
  – HR strategic imperatives

        Gary Wheeler, The Virtual HR Director, LLC
HR Metrics

• Organization metrics
  – HR metrics aligned to improve
    organization goals
  – HR metrics are a part of line
    management metrics
  – Measure outcomes not just
    activities
  – Measures should equate to
    dollars

       Gary Wheeler, The Virtual HR Director, LLC
Metric Examples

• Retention or turnover
• Employee benefit costs
• Employee satisfaction survey
• Injury rates or frequencies
• Customer complaints
• % Performance targets met
• Return on training investment
• Training costs
        Gary Wheeler, The Virtual HR Director, LLC
Balanced Score Card
• Financial
  – Retention or turnover
  – Employee benefit costs
• People
  – Employee Satisfaction
  – Injury rates of frequency
• Customer
  – Costumer complaints
  – % Targets Met
• Internal Business Processes
  – Return on training investment
  – Training costs
           Gary Wheeler, The Virtual HR Director, LLC
Initiatives, Programs, Projects

•Strategic Imperative
 –Initiatives
   •Programs
     –Projects




      Gary Wheeler, The Virtual HR Director, LLC
Example
• Employee Performance and
  Satisfaction
  – Employee safety
    • New safety training
    • Safety awareness campaign
    • Health and Safety Committees
    • Safety Awareness Day
  – Employee communication
    • Online newsletter
    • Employee portal
    • Annual one-on-one communication

         Gary Wheeler, The Virtual HR Director, LLC
Best Practices
Key Themes
• HR executives must first be business
  people, speaking the language of
  business and presenting a compelling
  business case.
• The key responsibility of HR is to create
  the workforce that delivers on the
  business strategy.
• HR executives must demonstrate
  courage, values, and leadership




             Gary Wheeler, The Virtual HR Director, LLC
Good to Great

• Great companies think first about “who”, and
  then about “what”
• Once a company has created momentum, it
  needs to keep a balance between preserving its
  core values and changing its operation practices




     Jim Collins – Good to Great: Strategies for Your Business




                Gary Wheeler, The Virtual HR Director, LLC
Corporate Governance
• The key to an ethical company is a
  culture of values, integrity, and respect
  for the law. HR is at the core of creating
  this culture.




      Richard C. Breeden – Corporate Governance,
      Ethics and Corporate Culture


           Gary Wheeler, The Virtual HR Director, LLC
Structures and Systems
• The HR strategy is driven by the business
  strategy.
• Sysco’s human capital model supports
  the company’s overall business strategy:
      1.   Customer Centric
      2.   Cost effective
      3.   Capability
      4.   Commitment
      5.   Compliance
      6.   Clear expectations
      7.   Common understanding



      Ken Carrig – Creating Competitive Advantage Through
      People – Strategy, Structure and Systems

             Gary Wheeler, The Virtual HR Director, LLC
Structures and Systems cont.
• Transformational HR departments focus
  on driving the business by building the
  organization.
• Companies need to pay well, but find
  other ways to motivate employees after
  they are hired.




      Ken Carrig – Creating Competitive Advantage Through
      People – Strategy, Structure and Systems



          Gary Wheeler, The Virtual HR Director, LLC
Coaching for Leadership
• Participating in a feedback process is
  critical to realigning a person’s view with
  reality and helping develop as a leader.




        Marshall Goldsmith – Coaching for Leadership




            Gary Wheeler, The Virtual HR Director, LLC
Contribution to Bottom Line
• The ultimate competitive advantage is
  an empowered workforce aligned with
  and focused on executing the
  company’s strategy.
• Achieving an organization’s strategic
  goals may involve redesigning work
  responsibilities and evaluation systems.




      Carleen Haas – Strategic HR’s Contribution to the
      Bottom Line

            Gary Wheeler, The Virtual HR Director, LLC
Questions?
Thank You



Gary Wheeler, The Virtual HR Director, LLC

      gary@thevirtualhrdirector.com
    http://www.thevirtualhrdirector.com
1 sur 43

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Aligning HR to Business Strategy

  • 1. Aligning Human Resources University of Budapest MBA Visiting Professor Program Gary Wheeler, SPHR, GPHR, CCP, CBP
  • 2. Objective • How to implement an HR strategy that is aligned to the overall business strategy • HR Competencies • HR best practices • Case study of HR as a strategic partner Gary Wheeler, The Virtual HR Director, LLC
  • 3. Business Background • Restaurant Manager & Area Manager  Shoney’s Big Boy Enterprises  Pizza Hut, Inc. • United Parcel Service  Industrial Engineering, Operations and Human Resources  District Human Resources Manager:  Central Tex - San Antonio, Texas  North Ohio - Cleveland, Ohio  West Long Island - Brooklyn, Queens, Bronx, Westchester, NY Gary Wheeler, The Virtual HR Director, LLC
  • 4. Education • University of Maryland University College – B.S. Human Resources – Master’s Business Administration (MBA) Gary Wheeler, The Virtual HR Director, LLC
  • 5. Agenda • Evolution of HR • Why HR? • HR Competency Model • Developing an HR Strategy • Sysco Foods Case Study (video) • Best Practices • Marcus Buckingham (video) Gary Wheeler, The Virtual HR Director, LLC
  • 6. Opportunity • Ask questions • Clarify any myths • Gain a better understanding of U.S. corporations • Share some of your thoughts and ideas Gary Wheeler, The Virtual HR Director, LLC
  • 7. Tell Me About You • First Name • Your Company – Local – Regional – Global • Does your company do business in the U.S. • Have you ever traveled to the U.S. Gary Wheeler, The Virtual HR Director, LLC
  • 8. A Few of Questions • Do you have an HR department? • What does HR do? • Are you in HR? • Do you want to be in HR? • Certificate? Gary Wheeler, The Virtual HR Director, LLC
  • 9. Curious • How many of you would like to get rid of HR? Gary Wheeler, The Virtual HR Director, LLC
  • 10. Interview Questions Quiz • What country were you born in? • Are you married? • How many kids do you have? • Do you have a car? • How old are you? • What year did you graduate from high school? • Do you have a handicap? Gary Wheeler, The Virtual HR Director, LLC
  • 11. Should HR Executives Understand your company’s? • Project management • The balance sheet • The income statement • Financial ratios • Revenue and profit projections • Risk assessment • The company’s value proposition • Supply chain management Gary Wheeler, The Virtual HR Director, LLC
  • 12. Historically HR is about People Gary Wheeler, The Virtual HR Director, LLC
  • 13. Evolution of HR • Pre 1970’s – Industrial Relations • Workers • Health and Safety – Accounting • Compensation • Benefits • Administration • Personnel Activities Gary Wheeler, The Virtual HR Director, LLC
  • 14. Evolution of HR cont. • Human Resources – Strategic Business Partner – Employment & Workforce Planning – Employee Relations – Compensation and Benefits – Learning and Development – Health and Safety – Administration – Employee Services Gary Wheeler, The Virtual HR Director, LLC
  • 15. Why HR? • Environmental factors • Business trends • Stakeholder expectations Gary Wheeler, The Virtual HR Director, LLC
  • 16. Changes in Business • Regulatory change has resulted in deregulation and tariff reductions • Technological advances • The Internet • Lower transportation costs Gary Wheeler, The Virtual HR Director, LLC
  • 17. Business Trends • Globalization • Competition • Note: • The next ten slides from author Dave Ulrich Gary Wheeler, The Virtual HR Director, LLC
  • 18. Shareholder Expectations • Employee retention • Reputation management • Customer loyalty • Shareholder returns
  • 19. Organizational Capabilities • Productivity costs • Speed • Service • Mergers, acquisitions, alliances • Innovation • Collaboration /synergy • Branding • Quality
  • 21. Strategic Contribution • Culture management • Fast change • Strategic decision making • Market-driven connectivity
  • 22. Personal Credibility • Effective relationships • Achieving results • Personal communication
  • 23. HR Delivery • Staffing • Development • Organization structure • HR measurement • Legal compliance • Performance management
  • 24. Business Knowledge • Value chain knowledge • Value proposition knowledge • Labor knowledge
  • 25. HR Technology • HR technology
  • 26. HR Strategy An image of the desired future / inspirational & aspirational Vision A clear and compelling goal Mission Needs/wants to Goals achieve The plan by which the goals and mission will be achieved Strategies Tactical / operational plans Initiatives to implement the strategy Gary Wheeler, The Virtual HR © Copyright Human Resource Business Director, LLC Partner Consultant 2005
  • 27. Strategic Planning Process Analyze and Assess prioritize strategic External options and develop Environment a vision Evaluate Analyze Develop Initiate Finalize Internal Strategic Implementation Project Strategy Environment Options Plan Conduct Stakeholder Surveys Complete data Collection and analysis
  • 28. Developing an HR Strategy • Cross-functional team • Company vision statement – HR vision statement • Company mission – HR mission statement • Company strategic imperatives – HR strategic imperatives Gary Wheeler, The Virtual HR Director, LLC
  • 29. HR Metrics • Organization metrics – HR metrics aligned to improve organization goals – HR metrics are a part of line management metrics – Measure outcomes not just activities – Measures should equate to dollars Gary Wheeler, The Virtual HR Director, LLC
  • 30. Metric Examples • Retention or turnover • Employee benefit costs • Employee satisfaction survey • Injury rates or frequencies • Customer complaints • % Performance targets met • Return on training investment • Training costs Gary Wheeler, The Virtual HR Director, LLC
  • 31. Balanced Score Card • Financial – Retention or turnover – Employee benefit costs • People – Employee Satisfaction – Injury rates of frequency • Customer – Costumer complaints – % Targets Met • Internal Business Processes – Return on training investment – Training costs Gary Wheeler, The Virtual HR Director, LLC
  • 32. Initiatives, Programs, Projects •Strategic Imperative –Initiatives •Programs –Projects Gary Wheeler, The Virtual HR Director, LLC
  • 33. Example • Employee Performance and Satisfaction – Employee safety • New safety training • Safety awareness campaign • Health and Safety Committees • Safety Awareness Day – Employee communication • Online newsletter • Employee portal • Annual one-on-one communication Gary Wheeler, The Virtual HR Director, LLC
  • 35. Key Themes • HR executives must first be business people, speaking the language of business and presenting a compelling business case. • The key responsibility of HR is to create the workforce that delivers on the business strategy. • HR executives must demonstrate courage, values, and leadership Gary Wheeler, The Virtual HR Director, LLC
  • 36. Good to Great • Great companies think first about “who”, and then about “what” • Once a company has created momentum, it needs to keep a balance between preserving its core values and changing its operation practices Jim Collins – Good to Great: Strategies for Your Business Gary Wheeler, The Virtual HR Director, LLC
  • 37. Corporate Governance • The key to an ethical company is a culture of values, integrity, and respect for the law. HR is at the core of creating this culture. Richard C. Breeden – Corporate Governance, Ethics and Corporate Culture Gary Wheeler, The Virtual HR Director, LLC
  • 38. Structures and Systems • The HR strategy is driven by the business strategy. • Sysco’s human capital model supports the company’s overall business strategy: 1. Customer Centric 2. Cost effective 3. Capability 4. Commitment 5. Compliance 6. Clear expectations 7. Common understanding Ken Carrig – Creating Competitive Advantage Through People – Strategy, Structure and Systems Gary Wheeler, The Virtual HR Director, LLC
  • 39. Structures and Systems cont. • Transformational HR departments focus on driving the business by building the organization. • Companies need to pay well, but find other ways to motivate employees after they are hired. Ken Carrig – Creating Competitive Advantage Through People – Strategy, Structure and Systems Gary Wheeler, The Virtual HR Director, LLC
  • 40. Coaching for Leadership • Participating in a feedback process is critical to realigning a person’s view with reality and helping develop as a leader. Marshall Goldsmith – Coaching for Leadership Gary Wheeler, The Virtual HR Director, LLC
  • 41. Contribution to Bottom Line • The ultimate competitive advantage is an empowered workforce aligned with and focused on executing the company’s strategy. • Achieving an organization’s strategic goals may involve redesigning work responsibilities and evaluation systems. Carleen Haas – Strategic HR’s Contribution to the Bottom Line Gary Wheeler, The Virtual HR Director, LLC
  • 43. Thank You Gary Wheeler, The Virtual HR Director, LLC gary@thevirtualhrdirector.com http://www.thevirtualhrdirector.com