1 media evolution and_convergence

MEDIA EVOLUTION And Changing Audience Behaviour

[object Object],Media Evolution

[object Object],Audience trusted what it was told

[object Object],The audience had to watch at set times

[object Object],People consumed what they were given

[object Object],Set meal journalism – no choice

[object Object],Letters To The Editor

[object Object],Radio Phone Ins

[object Object],TV Studio Debates

[object Object],Spoon Feeding The Audience

[object Object],Empowered Audience

[object Object],Looking For High-Quality Content

[object Object],Selection The Facts They Want To Consume

[object Object],In Their Preferred Social Media Location

[object Object],Changing Audience Behaviour

The News Relationship ,[object Object],[object Object],Source: Pew Internet & American Life Project 2010

How News Is Accessed ,[object Object],[object Object],Image courtesy of laubarnes from Flickr under Creative Commons

[object Object],[object Object],Changing Consumption

We must produce original journalism ,[object Object]

Superdesk ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our raw material is facts ,[object Object]

Which we then produce with our craft skills ,[object Object]

To produce different products ,[object Object]

Newsroom convergence Planning Editor TV Editor Intake Editor Resources (Production) Manager Intake & Output All key editorial decisions are taken here Print Editor Radio Editor Interactive Editor Sources

Newsroom convergence Planning Editor I/A Editor Intake Editor Resource (Production) Manager TV Editor Intake & Output Work Flow Out to production teams All editorial decisions made here Print Editor Radio Editor Work Flow Back to Super desk Output Sources Production TV Radio Print Interactive

Newsroom convergence ,[object Object],[object Object],[object Object],[object Object],[object Object]

Newsroom convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Newsroom convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy v Michelangelo Viana via Flickr under Creative Commons

Newsroom convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy ina via Flickr under Creative Commons

Standard Deputy Editor Online Editor Intake Editor Planning Editor NewsDay Deputy Editor Independent Deputy Editor Standard Editor Politics Desk Business Desk Sport Desk Independent Editor NewsDay Editor Supps Independent News Editor Sport Editor NewsDay News Editor Political Editor News Desk Business Editor Standard News Editor Lifestyle Online Desk Chief Reporter Note: Drawing not to scale.

Zimbabwe ,[object Object],Vincent Kahiya editor in chief AMH Zimbabwe (Newsday, The Zimbabwe Independent, The Standard)

Planning Editor Broadcast Editor Weekly Editor Online Editor Intake Editor Daily Editor Journalist Journalist Journalist Journalist Editor in Chief Politics Politics Editor Journalist Journalist Social Editor Journalist Journalist Journalist Sport Editor Journalist Journalist Journalist Journalist Culture Editor Journalist Journalist Journalist Journalist Journalist Education Editor Duty Editor Journalist Journalist Journalist

Vietnam ,[object Object],Le Khanh Duy, head of convergence at Vietnamnet

Strategic way forward ,[object Object]

Improves quality control ,[object Object]

Opens up new revenue opportunities ,[object Object]

Convergence discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Convergence workshop ,[object Object],[object Object],[object Object],[object Object]

1 media evolution and_convergence

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