More than Just Lines on a Map: Best Practices for U.S Bike Routes
Make your website super smart
1. Make your website super smart
Social Integration Analytics Interactivity
Accessibility Mobile Google + Games
Instagram LinkedIn
Thibaut Loilier
tloilier@gmail.com
@tloilier
LinkedIn
vizualize.me/tloilier
2. Accessibility Thibaut Loilier
@tloilier
Make your website (or app) multilingual
For important buying purchases, 85% will not buy online...
if the experience isn't presented in their native tongue.
Develop an accessible website design
285 million people are visually impaired worldwide:
39 million are blind and 246 have low vision
Customize error message
Having a good Error 404 page is sometimes
as important as having great contents
3. Social Integration Thibaut Loilier
@tloilier
Integrate your corporate social media presence accounts into your website
Design your Social Media Icons
Share your social expertise
4. Instagram Thibaut Loilier
@tloilier
Communicate with customers/prospects/followers through images
Instagram offers to provide users with
behind-the-scenes insights into their brand
Increase your online visibility
Share photos that you think is of value to
your consumers could increase your online visibility.
Generate user content competitions
Organize a challenge: Have followers submit photos to a themed
hashtag, judge them, and repost to celebrate the winners.
5. Analytics Thibaut Loilier
@tloilier
Measure your Success!
Having relevant data metrics help you to make
better decisions about your website and your business
Save money
Maximize revenues from pay-per-click advertising, improve
click-through on email campaigns, increase your search engine ranking.
Integrate Social data analytics
Monitor how people are talking about your brand and react to their needs
6. Games Thibaut Loilier
@tloilier
Drive new user acquisition in a creative way
Nike Plus offers a way to track, share, challenge and interact with
customers like minded friends & runners across the world
Drive customer behavior
Linkedin offers a small example of gamification by incenting users
towards 100% profile completeness with a progress bar
Incent users to interact with specific content
Using social currencies such as Facebook credits are a
original way to incent users
7. Mobile Thibaut Loilier
@tloilier
Go Mobile
Find a single report that doesn’t show amazing growth for mobile web !!
Know your demographics and Geography
Identify your customer segments and your geography market
Ex. Blackberry still has 40% global professional market share
Use Mobile Analytics
You can track visitors, site usage, traffic source,
and many metrics in the same way as Website
8. LinkedIn Thibaut Loilier
@tloilier
Use LinkedIn for search engine optimization
LinkedIn is a great small business SEO tool
Google and Bing index LinkedIn content.
Join and participate in relevant groups
Use the LinkedIn Groups to share best practices, help out other
group members, and virtually meet others with like-minded interests
Use LinkedIn to find new customers
Many businesses start their search for professional services,
such as a website designer, with keyword searches on LinkedIn.
9. Interactivity
Thibaut Loilier
@tloilier
Use videos !
Visitors are more likely to watch a quick 2 minute video demonstration
of your services than they are to read a long wall of text
Offer a HTML 5 experience
Main HTML5 Benefits: cool webpage, SEO friendly, faster, cheaper...
Offer interactive tools for your customers/prospects
Example: adding live visitor chat to your website could help increase
sales & conversions and improve customer satisfaction and loyalty
10. Google + Thibaut Loilier
@tloilier
Get an SEO Boost:
Google now lists social business pages and photos from Google+ in search results
Segment Your Audience:
The obvious benefit of Google+ is that it allows you
to share select content with specific audiences
Host a Hangout (live video chat)
Hosting a Hangout and inviting customers to join in
is a great way to engage with your target market.
