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Growth & A.I.
Product
A love story
Jan 14th 2020
What will you learn ?
● A process to outgrow your competition
● Obtain more from analytics with less hassle
● How to add A...
Who Am I ?
A.I. has inherent
LIMITS
Disclaimer
73
Value Proposition validated
Business Model found
Personas and Segmentation done
Key Performance Indicator defined4
3
1
2...
DOABLE
(TECH)
VIABLE
(BUSINESS)
DESIRABLE
(UX)
PRODUCT MANAGEMENT
Disclaimer
DOABLE
(TECH)
VIABLE
(BUSINESS)
DESIRABLE
(UX)
PRODUCT MANAGEMENT
SUSTAINABLE
(ALL)
Disclaimer
What’s Product Growth?
- A mindset
- A process
- A Tool box
A blend from Marketing and Product and Data in order
to accele...
GROWTH
FOCUS Entire user lifecycle
OBJECTIVE KPIs increase
TEAM
Multidisciplinary Teams (Product, Data,
Design, Technical ...
Tools
Process
Mindset
change
You start here...
Implement an A.I. Growth oriented approach:
1
The deep belief that growing happens
through small, incrementals steps, rather
than big overnight victories.
A.L Le Cunff
The deep belief that growing happens
through small, incrementals steps, rather
than big overnight victories.
with
Artificia...
Tools
Process
Mindset
change
Implement an A.I. Growth oriented approach:
2
1 Generate Ideas
Organize and
Prioritize
Test
Analyze
Optimize
Repeat
2
3
4
5
6
Growth process
Tools
Process
Mindset
change
And finally...
Implement an A.I. Growth oriented approach:
3
Build VS Buy
Implementation of AI tools for Growth
MUST HAVES
SHOULD HAVES
NICE TO HAVES
PREDICTIVE ANALYTICS
CLUSTERING /
CUSTOMIZATIO...
PREDICTIVE ANALYTICS
Asking yourself the right questions:
What is
the expected
Customer Lifetime
Value ?
Who is about to
churn ?
Who are my bes...
How does it work ?
Predictive Analysis - Build
CLUSTERING /
CUSTOMIZATION
Clustering/Customization
Review your way of
building personas
Rely on data instead
Clustering - Buy example
Clustering - Buy example
RECOMMENDATION
A Recommendation engine is a system that
suggests products, services or information to
users based on analysis of data
Usi...
Recommendation - Tool
Personalized search - Tool
There’s more...
Back to the basics
Remember Scrum ?
Market & User pains
Product/Solution
High(er) Tempo experimentation
AI
+ =
Marketing Engineering
Product
Growth
Data
Skills needed
COLLECT
qualitative feedback
faster ...
NATURAL LANGUAGE
PROCESSING
NLP deals with interaction between computers
and humans using the natural language.
The goal is to read, decipher, underst...
NLP - Build with APIs
Amazon Comprehend Google Cloud Native
Language API
NLP - Build with Libraries
NLTK
Tool
NLP - Tool
There’s even more...
Tool
Tool
Takeaway
Explore your Product and your Process
Find Areas of Improvement
Test and Analyze
Optimize
Grow
REPEAT
AI for Growth: tips, tricks and tools to improve your retention and conversion rate using Artificial Intelligence.
AI for Growth: tips, tricks and tools to improve your retention and conversion rate using Artificial Intelligence.
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AI for Growth: tips, tricks and tools to improve your retention and conversion rate using Artificial Intelligence.

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Cette présentation de Stéphan BABOU, Product Manager @Thiga, sur les différents moyens à disposition des Product Managers, vous permettra d'accélérer vos processus d'expérimentation, de récolter plus facilement des retours utilisateurs et d'améliorer votre produit grâce à l'intelligence artificielle.

Publié dans : Ingénierie
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AI for Growth: tips, tricks and tools to improve your retention and conversion rate using Artificial Intelligence.

  1. 1. Growth & A.I. Product A love story Jan 14th 2020
  2. 2. What will you learn ? ● A process to outgrow your competition ● Obtain more from analytics with less hassle ● How to add A.I in your product ● In which part of your product should you implement AI first for more impact ● When you should not invest in A.I ● And more...
  3. 3. Who Am I ?
  4. 4. A.I. has inherent LIMITS Disclaimer
  5. 5. 73 Value Proposition validated Business Model found Personas and Segmentation done Key Performance Indicator defined4 3 1 2 Disclaimer
  6. 6. DOABLE (TECH) VIABLE (BUSINESS) DESIRABLE (UX) PRODUCT MANAGEMENT Disclaimer
  7. 7. DOABLE (TECH) VIABLE (BUSINESS) DESIRABLE (UX) PRODUCT MANAGEMENT SUSTAINABLE (ALL) Disclaimer
  8. 8. What’s Product Growth? - A mindset - A process - A Tool box A blend from Marketing and Product and Data in order to accelerate the increase pf Key Performance Indicators. — Thiga
  9. 9. GROWTH FOCUS Entire user lifecycle OBJECTIVE KPIs increase TEAM Multidisciplinary Teams (Product, Data, Design, Technical and Marketing skills) IMPACT High Impact on Product evolution EXPERIMENTATIONS High Frequency, Scheduled & Measured DATA FOCUS Data driven / Data informed “Ideal” Product Growth organization
  10. 10. Tools Process Mindset change You start here... Implement an A.I. Growth oriented approach: 1
  11. 11. The deep belief that growing happens through small, incrementals steps, rather than big overnight victories. A.L Le Cunff
  12. 12. The deep belief that growing happens through small, incrementals steps, rather than big overnight victories. with Artificial Intelligence
  13. 13. Tools Process Mindset change Implement an A.I. Growth oriented approach: 2
  14. 14. 1 Generate Ideas Organize and Prioritize Test Analyze Optimize Repeat 2 3 4 5 6 Growth process
  15. 15. Tools Process Mindset change And finally... Implement an A.I. Growth oriented approach: 3
  16. 16. Build VS Buy
  17. 17. Implementation of AI tools for Growth MUST HAVES SHOULD HAVES NICE TO HAVES PREDICTIVE ANALYTICS CLUSTERING / CUSTOMIZATION RECOMMENDATION SYSTEM PSYCHOGRAPHIC PERSONAS NLP IMAGE RECOGNITION
  18. 18. PREDICTIVE ANALYTICS
  19. 19. Asking yourself the right questions: What is the expected Customer Lifetime Value ? Who is about to churn ? Who are my best, most valuable customers ?
  20. 20. How does it work ?
  21. 21. Predictive Analysis - Build
  22. 22. CLUSTERING / CUSTOMIZATION
  23. 23. Clustering/Customization Review your way of building personas Rely on data instead
  24. 24. Clustering - Buy example
  25. 25. Clustering - Buy example
  26. 26. RECOMMENDATION
  27. 27. A Recommendation engine is a system that suggests products, services or information to users based on analysis of data Using for instance the history of the user and the behaviour of similar users.
  28. 28. Recommendation - Tool
  29. 29. Personalized search - Tool
  30. 30. There’s more...
  31. 31. Back to the basics Remember Scrum ?
  32. 32. Market & User pains Product/Solution
  33. 33. High(er) Tempo experimentation AI + =
  34. 34. Marketing Engineering Product Growth Data Skills needed
  35. 35. COLLECT qualitative feedback faster ...
  36. 36. NATURAL LANGUAGE PROCESSING
  37. 37. NLP deals with interaction between computers and humans using the natural language. The goal is to read, decipher, understand and make sense of the human languages in a manner that is valuable
  38. 38. NLP - Build with APIs Amazon Comprehend Google Cloud Native Language API
  39. 39. NLP - Build with Libraries NLTK
  40. 40. Tool
  41. 41. NLP - Tool
  42. 42. There’s even more...
  43. 43. Tool
  44. 44. Tool
  45. 45. Takeaway
  46. 46. Explore your Product and your Process Find Areas of Improvement Test and Analyze Optimize Grow REPEAT

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