Should this exist ? (Or how I sold my Product to NASA).

Thiga
Thiga Thiga
Should this exist ?
(how I sold my product to NASA)
@desmazery
CPO @
Should this exist ? (Or how I sold my Product to NASA).
disruption
Should this exist ? (Or how I sold my Product to NASA).
What I thought I could
Product vision is about seeing opportunities
where other people see nothing
market to startIt’s hard to find the right
Should this exist ? (Or how I sold my Product to NASA).
Disruption is not about technology,
it’s about people
What I thought I could What doctors thought I might
Should this exist ? (Or how I sold my Product to NASA).
Should this exist ? (Or how I sold my Product to NASA).
What vets thought I couldWhat I thought I could What doctors thought I might
It’s hard to find the right market to start
problem to solve
market to start
problem worth paying for
problem to solve
It’s hard to find the right
What I thought I could What vets thought I couldWhat doctors thought I might
What investors thought I should
Product vision is (also) about refusing any future
where your principles are dead
Designed to be intentionally deceitful
Tricks the user into something she wouldn’t do otherwise
Disproportionately benefits one stakeholder
Should this exist ? (Or how I sold my Product to NASA).
What I thought I could What vets thought I could
What people thought I wouldWhat investors thought I should
What doctors thought I might
Product positioning is about perception :
you are what people believe you are
Should this exist ? (Or how I sold my Product to NASA).
Luck
market to start
problem worth paying for
problem to solve
It’s hard to find the right
(without harming the user)
What I think we should
What I thought I could What vets thought I couldWhat doctors thought I might
What people thought I wouldWhat investors thought I should
Stay humble and deserve the power we have
Stay away from digital weapon sellers !
Be data-informed, not data-driven.
Objectives can turn us into digital sociopaths
Measure the impact(s)
of our products
Act accordingly to
a moral compass
Designed to be intentionally deceitful
Tricks the user into something she wouldn’t do otherwise
Disproportionately benefits one stakeholder
Ask ourselves: what could
possibly go wrong?
Ask ourselves: what could
possibly go wrong?
It’s not because we can do it
that we should do it
Product vision is about refusing any future where your principles are dead
Disruption is not about technology; it’s about people
Product positioning is about what people believe you are
Stay humble and deserve the power we have
Stay away from digital weapon sellers
Act accordingly to a moral compass to avoid toxicity
Be data-informed, not data-driven. Objectives can turn us into digital sociopaths
Measure the impact(s) of our products, and ask ourselves: what could possibly go wrong?
It’s not because we can do it, that we should do it
@desmazery
1 sur 35

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Should this exist ? (Or how I sold my Product to NASA).

  • 1. Should this exist ? (how I sold my product to NASA) @desmazery CPO @
  • 5. What I thought I could
  • 6. Product vision is about seeing opportunities where other people see nothing
  • 7. market to startIt’s hard to find the right
  • 9. Disruption is not about technology, it’s about people
  • 10. What I thought I could What doctors thought I might
  • 13. What vets thought I couldWhat I thought I could What doctors thought I might
  • 14. It’s hard to find the right market to start problem to solve
  • 15. market to start problem worth paying for problem to solve It’s hard to find the right
  • 16. What I thought I could What vets thought I couldWhat doctors thought I might What investors thought I should
  • 17. Product vision is (also) about refusing any future where your principles are dead
  • 18. Designed to be intentionally deceitful Tricks the user into something she wouldn’t do otherwise Disproportionately benefits one stakeholder
  • 20. What I thought I could What vets thought I could What people thought I wouldWhat investors thought I should What doctors thought I might
  • 21. Product positioning is about perception : you are what people believe you are
  • 23. Luck
  • 24. market to start problem worth paying for problem to solve It’s hard to find the right (without harming the user)
  • 25. What I think we should What I thought I could What vets thought I couldWhat doctors thought I might What people thought I wouldWhat investors thought I should
  • 26. Stay humble and deserve the power we have
  • 27. Stay away from digital weapon sellers !
  • 28. Be data-informed, not data-driven. Objectives can turn us into digital sociopaths
  • 29. Measure the impact(s) of our products
  • 30. Act accordingly to a moral compass
  • 31. Designed to be intentionally deceitful Tricks the user into something she wouldn’t do otherwise Disproportionately benefits one stakeholder
  • 32. Ask ourselves: what could possibly go wrong?
  • 33. Ask ourselves: what could possibly go wrong?
  • 34. It’s not because we can do it that we should do it
  • 35. Product vision is about refusing any future where your principles are dead Disruption is not about technology; it’s about people Product positioning is about what people believe you are Stay humble and deserve the power we have Stay away from digital weapon sellers Act accordingly to a moral compass to avoid toxicity Be data-informed, not data-driven. Objectives can turn us into digital sociopaths Measure the impact(s) of our products, and ask ourselves: what could possibly go wrong? It’s not because we can do it, that we should do it @desmazery