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Should this exist ? (Or how I sold my Product to NASA).

Have you ever encountered a situation when you could create a feature but wondered if you should ? I did, when I created a neurotech product in 2010.
I will share with you my messy journey to find the answer to the question : "Should this exist?"
By Fabrice DES MAZERY - Chief Product Officer @Thiga

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Should this exist ? (Or how I sold my Product to NASA).

  1. 1. Should this exist ? (how I sold my product to NASA) @desmazery CPO @
  2. 2. disruption
  3. 3. What I thought I could
  4. 4. Product vision is about seeing opportunities where other people see nothing
  5. 5. market to startIt’s hard to find the right
  6. 6. Disruption is not about technology, it’s about people
  7. 7. What I thought I could What doctors thought I might
  8. 8. What vets thought I couldWhat I thought I could What doctors thought I might
  9. 9. It’s hard to find the right market to start problem to solve
  10. 10. market to start problem worth paying for problem to solve It’s hard to find the right
  11. 11. What I thought I could What vets thought I couldWhat doctors thought I might What investors thought I should
  12. 12. Product vision is (also) about refusing any future where your principles are dead
  13. 13. Designed to be intentionally deceitful Tricks the user into something she wouldn’t do otherwise Disproportionately benefits one stakeholder
  14. 14. What I thought I could What vets thought I could What people thought I wouldWhat investors thought I should What doctors thought I might
  15. 15. Product positioning is about perception : you are what people believe you are
  16. 16. Luck
  17. 17. market to start problem worth paying for problem to solve It’s hard to find the right (without harming the user)
  18. 18. What I think we should What I thought I could What vets thought I couldWhat doctors thought I might What people thought I wouldWhat investors thought I should
  19. 19. Stay humble and deserve the power we have
  20. 20. Stay away from digital weapon sellers !
  21. 21. Be data-informed, not data-driven. Objectives can turn us into digital sociopaths
  22. 22. Measure the impact(s) of our products
  23. 23. Act accordingly to a moral compass
  24. 24. Designed to be intentionally deceitful Tricks the user into something she wouldn’t do otherwise Disproportionately benefits one stakeholder
  25. 25. Ask ourselves: what could possibly go wrong?
  26. 26. Ask ourselves: what could possibly go wrong?
  27. 27. It’s not because we can do it that we should do it
  28. 28. Product vision is about refusing any future where your principles are dead Disruption is not about technology; it’s about people Product positioning is about what people believe you are Stay humble and deserve the power we have Stay away from digital weapon sellers Act accordingly to a moral compass to avoid toxicity Be data-informed, not data-driven. Objectives can turn us into digital sociopaths Measure the impact(s) of our products, and ask ourselves: what could possibly go wrong? It’s not because we can do it, that we should do it @desmazery

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