Detailed analysis of over 100 mixed-use projects from around the world. Project benchmarks, lessons learned of the best solutions, the most interesting Polish investments.
2. 3
2
Tomasz Bojęć
Przemysław Chimczak-Bratkowski
Artur Celiński
Agata Kaczkowska
Julia Kowalska
Dominik Różewicz
Marceli Tomczyk
strategic partners:
mixed-use
www.thinkco.pl
multipurpose developments in Poland and abroad
3. flagship projects from around the world
the evolution of mixed use in poland
market size in poland
potential for intersectoral
collaboration
outlooks for growth
opportunities and threats
written in partnership with
notes
about us
contents
what does mixed-use mean?
socio-economic contexts
evolution of urban design thinking
urban contexts
social aspects in mixed-use projects
characteristics of mixed-use developments
mixed-use, meaning what?
characteristics of mixed-use developments
key aspects of mixed-use developments
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12
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84
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4. 7
6
Multipurpose properties count among the
most interesting recent developments in
Poland’s real estate market. Integrating
several functions within a single area brings
a number of social and economic benefits
and opportunities, the most important of
which is the ability to optimize space use to
ensure maximum end-user benefit.
A mixed-use neighborhood never sleeps:
during work hours, its infrastructure serves
office workers; later in the day, it caters to
the needs of residents. Additional upsides
include time savings, less inner-city travel
and, consequently, fewer cars per family,
and countering suburbanization.
In light of this, it is important to ask why
multipurpose properties are a novelty rath-
er than a staple of Polish urban planning.
While the sector is gaining considerable
momentum, it is still in its infancy in Poland.
Early designs espousing mixed-use devel-
opment principles may have appeared well
over twenty years ago, but we are only now
witnessing the evolution from redevelop-
ment of postindustrial areas to large-scale
projects designed with mixed-use applica-
tions from the very beginning.
The reasons for this situation are manifold.
Some considerations are historical, as we
learned to rely on single-purpose zoning
and old habits tend to be much stronger
than modern, superior solutions. Other
considerations are administrative, as Polish
government officials rarely make things
easier. The biggest roadblocks, however,
are of an organizational nature—the com-
plexity of mixed-use investments calls for
a wide range of competences that must be
integrated already in the planning stages,
competencies that very few investors cur-
rently have.
Hence our decision to compile the most
comprehensive report on mixed-use devel-
opments in Poland. To achieve that goal,
we performed functional analyses of over
a hundred projects from all over the globe.
We sought to identify the general prin-
ciples that drive mixed-use investments,
as well as their particular characteristics,
including their architecture, the process of
their development, and the practices used
in their management. Additionally, we ran
a detailed architectural and urban planning
analysis on a few dozen of the selected
projects, including all those located in Po-
land. A product of these efforts, this report
not only summarizes the figures pertaining
to mixed-use developments around the
world but offers guidelines for building
properties like these going forward.
Tomasz Bojęć and
Przemysław Chimczak-Bratkowski
Managing Partners
ThinkCo – real estate research lab
introduction
source:
Joris
visser,
Unsplash
mixed-use | introduction
5. 9
8
what does
mixed-use mean?
1Over the past couple of years, terms like
“multipurpose properties,” “mixed-use
projects,” “hybrid developments” have often
been used to describe an increasingly pop-
ular type of real estate investment. While
we can intuitively infer what the terms
imply, we have yet to see a single, widely
accepted definition of what mixed-use
actually is. Due to the complex nature of
hybrid properties, the criteria used in their
description are informed primarily by the
position of the observer—interpretations
differ between architects, urban planners,
real-estate developers, and public officials.
This report compiles data from our in-
house analyses of over 100 mixed-use
projects and aggregates insights sourced
from available business and academic
inquiries into the subject. Basing on the
facts and figures we managed to put
together, we drafted a few cardinal cate-
gories to use in our description of mixed-
use investments.
location
Although the majority of flagship mixed-
use developments in Poland were built
either in downtown locations or in urban
areas, multipurpose complexes can be
situated wherever there is—or there can
be—enough social capital to provide the
necessary energy and enthusiasm.
Regardless of location, mixed-use projects
strive for optimal integration with their
environment and streamlined communi-
cation with the rest of the city. Depending
on their distance from the city center, we
can identify three types of locations where
mixed-use development can occur:
CITY CENTERS
Given the density of residential and com-
mercial developments, as well as the bre-
adth of activities they offer, city centers
seem the ideal location for mixed-use pro-
jects. Downtown investments tend to be
smaller in scale and seek to maximize the
use of available space (or revitalize exi-
sting developments). The scope of poten-
tial land use is narrowed and reoriented to
functionally complement the surrounding
urban environment above all else.
INNER-CITY AREAS
The largest lots available in these types
of locations are usually postindustrial,
which might explain the specifically Po-
lish tendency toward redeveloping former
industrial districts. Investments in these
areas are usually medium in scale and ba-
sed around a minimum of two essential
uses. As they play an important role in
the revitalization of neglected inner-city
districts and, they often aspire to become
new local centers.
SUBURBAN AREAS
Plans are already being drafted for the
first large-scale projects intended for
undeveloped or greenfield sites, many
of which are sitting on or past the urban
fringe. They will have to necessarily ad-
opt a broad mix of land uses to kickstart
cityforming processes and facilitate the
integration of the emerging communities.
scale
Mixed-use projects may take up any-
where from individual lots to large,
sprawling tracts of land. Most of these
developments, however, fall into one of
the three dominant size categories:
SMALL
Smaller-scale projects (occupying less
than 1.5 hectares or approx. 2.5 acres)
usually located in downtown districts.
The majority comprise either individual
hybrid buildings or small complexes with
anywhere between two and four compo-
nents, and lack well-developed common
spaces between project components.
Due to area constraints, they are the least
diverse in terms of function, usually com-
bining either commercial and office or
residential and food service uses.
MEDIUM
Large hybrid buildings, mostly high-rises,
and projects comprising a couple or over
a dozen buildings, linked by public spaces
and making up a cohesive urban complex.
source: Max Böttinger,Unsplash
definition
Mixed-use projects entail planned integration of several
different uses, all of which are vital to the development
and mutually supporting.5
The term can apply to individ-
ual structures, complexes, or even entire neighborhoods.
The site must integrate at least two functions essential to
the needs of independent end-user groups. Institutionally
planned, financed, and managed, mixed-use developments
maximize space usage and present a consistent spatial and
architectural picture.6
Professional management enables
effective communication and helps with brand building.
source:
Dimitry
Anikin,
Unsplash
6. 11
10
They can be somewhat isolated from their
surroundings or serve as an extension of
the local street grid. Projects like these
usually aim to foster synergy between resi-
dential and commercial uses, but their typ-
ical use mix is rather diverse. The category
includes most of the existing mixed-use
developments in Poland, as well as most of
those currently under construction.
LARGE
Larger-scale projects (occupying over 6
hectares or approx. 15 acres), boasting
their own street grids and considerable
spatial, architectural, and functional
diversity, organized by an integrated
urban planning scheme. Given their size,
they are of particular interest to city au-
thorities. They are often built either by
local governments or under masterplans
they drew up. Many are large enough to
not just complement, but redefine the
surrounding urban fabric, providing the
necessary context for subsequent rede-
velopment efforts of nearby areas.
uses
Concocting an effective use mix is key,
while the multi-staged nature of major
investments necessitates the prioritization
of elements considered essential to the
planned development’s social and eco-
nomic success. Components built during
the project’s initial stages ought to help
secure financing for subsequent stages
and contribute added value from the very
outset to foster the intended image of
the complex.1
In the body of literature on
mixed-use investments, a handful of basic
terms are used to describe particular uses:
CORNERSTONE USE
Drives the majority of the investment’s
revenues.2
Usually defined first, with
subsequent uses selected for maximum
compatibility. In the vast majority of cas-
es, either residential, office, or commercial
use fulfills that role. In individual projects,
this role is played by two equal functions.
DOMINANT USE
Takes up the greatest amount of space
within the development. While the dom-
inant use does not necessarily have to be
one of the cornerstone uses, it must be
financially strong regardless of the rest of
the project.3
Again, residential, office, and
commercial functions are the most com-
mon dominant uses.
ANCILLARY USE
Can add considerable value to the project
but cannot guarantee its financial suc-
cess; consequently, they adjust to and
accommodate cornerstone uses. As they
are not essential, their popularity grows
along with the size of the development.
Ancillary uses include hotel, cultural, rec-
reational, educational, and other uses.
ATTRACTORS
Elements capable of generating addition-
al patron influx, usually associated with
commercial uses: retail spaces, market
areas, entertainment, and food establish-
ments. Foot traffic can also be generated
by well-designed public spaces, green
areas, and events that do not necessarily
have to generate direct revenues.
source:
Luca
Bravo
VERTICAL
a single hybrid building,
usually a high-rise.
HORIZONTAL
a couple of buildings, with each
one dedicated to a single use.
MIXED
a complex of diverse, mono- and
multifunctional buildings
Compiled
by
ThinkCo,
2021
PORTA NUOVA, MILAN
A masterplan for Milan’s post-
industrial neighborhood turned
a run-down area into one of the
most important places on the city
map. Porta Nuova is now a multi-
functional district with numerous
high-rise buildings, modern public
spaces and extensive green areas.
VARIANTS OF MIXING USES IN SPACE
use configuration
The specific arrangement of uses in space
within a development is bound by few con-
straints—individual buildings can be either
dedicated to a single use or configured to
house a particular combination of functions.
There are three basic types of use mix:4
source:
Christopher
Burns,
Unsplash
mixed-use | what does mixed-use mean?
8. 15
14
evolution of urban
design thinking
2
Mixed-use developments are neither a
novelty nor a recent innovation. They are
more of a throwback, reinvigorated with
a more contemporary understanding of
how cities function and how land use
affects quality of life, work, and business.
Given the advantages mixed-use projects
offer, they are currently considered es-
sential to any effort aiming to reverse the
over one-hundred-year-long drift toward
homogenous and dispersed cities.
In Triumph of the City, Edward Glaeser
called the city the greatest of our species’
inventions.7
Initially, cities came about as
a way of reducing the distance between
the point of manufacture and the point of
sale. The subsequent drop in transporta-
tion costs opened humanity up to urban
innovation—the pursuit of a new, more
effective city, which would not only drive
the economy, but also unleash the full
potential of its residents.
the hygienic city
The early twentieth century brought the
advent of zoning, that is the segregation
of city land into distinct uses. At the time,
the separation of industrial, commercial,
residential, and recreational uses was
believed to be a key tenet of modern ur-
ban planning. This shift unfolded against
the chaos, incongruity, and disarray
that characterized contemporary urban
landscapes. The proximity that propelled
them was increasingly awkward, and
the cities themselves grew darker, more
cramped, and more disordered. Nine-
teenth-century Polish literature painted a
similar picture, contrasting the idyllic rural
landscapes, dappled with manors and
country residences, with the gloom of the
city, the backdrop for its residents’ misery
and tragedy. Following Le Corbusier’s
dictum of “Where order reigns, well-be-
ing follows,” we might argue that it was
modernity, manifested here in the form of
land zoning, that first suggested we be-
gin ordering our cities.8
The theoretical basis for this orderly fu-
ture was provided by the Athens Charter,
a 1933 document by Le Corbusier in
which he outlined modern urban planning
principles. It was the Charter that brought
sunlight, greenery, and open spaces to
the city.9
It also inverted the proportion
of private and public spaces. At the time,
cities offered little in the way of attractive
public spaces, which themselves were
considered purely ornamental. Private-
ly-owned buildings, meanwhile, were
surrounded by private spaces. The Athens
Charter returned space, perspective, light,
and air to the public sphere. In its pursuit
of these key resources, the Charter sug-
gested defining function-based zones in
separate areas of the city, to be used for
living, working, recreation, and circulation.
Modernism and zoning laid the theo-
retical groundwork for the concept of
the ideal city, which was itself perfectly
encapsulated by Futurama, a model city
made by Normal Bel Geddes for the 1939
New York World’s Fair. Covering 3,300
square meters, the model showcased a
vision of the future city—with the sepa-
ration of its residential, commercial, and
industrial zones portrayed as one of its
mainstays. The zones were linked with
broad streets and highways, promising
comfortable car travel.10
The cities built according to these princi-
ples were indeed incredibly attractive—at
least initially. As the years passed, how-
ever, the downsides of rigid planning
became all too apparent. The separation
of function-based zones forced residents
to take ever-longer journeys throughout
the day and bound them to cars. As the
appeal faded, residents began looking for
happiness out in the suburbs. Business
soon followed. Rigid zoning regulations,
meanwhile, led to uncontrollable sprawl
and fragmentation.
the adverse consequences
of zoning
Léon Krier, the world-famous urban
planner and architectural theorist, noted
that while the first imperative of zoning
is to organize land in a way that allows
the performance of only one function
in one place at one time, the second is
the “daily mobilization of the whole of
society (…) in accomplishing simple daily
tasks.” Krier also argued that it was this
separation of land uses that ultimately
“made modern life extremely complex
and wasteful in terms of transportation
time. The most remarkable consequence
of functional zoning is that it guarantees
the maximum consumption of units of
time, energy, hardware, and land for the
execution of the daily functions of the
whole of society.”11
Today, the efforts to diversify undertak-
en by many monofunctional spaces are
nothing short of a fight for survival—a
struggle exemplified by many mid-sized
American towns. In their case, reliance
PLAN VOISIN By Le Corbusier, 1922–1925
FUTURAMA,
A
MODEL
OF
THE
FUTURE
CITY,
1939
Source:
Flickr
If we want cities
to return to their
former compact
form, we need to
encourage land
use mixing and
smart density
management
efforts.
9. 17
16
on zoning resulted in mass flight from
core districts and the shift of urban life
toward the suburbs. And because dis-
persed cities are much more expensive
than their compact counterparts, the
former often have little in the way of
funding required to reverse the situa-
tion, even if urban innovativeness were
to come up with some way to perform
such a reversal.
Hence, if our task was to return the city
to its former, compact form, we ought
to encourage land use mixing and smart
density management efforts. In Happy
City, Charles Montgomery argues that
“true repair addresses the systemic
problems of sprawl.” In his view, mixing
retail, services, and public spaces with
housing allows residents to experience
the city as walkable. “It creates a crit-
ical mass of demand for transit, and
comfortable places to wait for it. It links
streets to surrounding networks, making
walking easier and extending tendrils of
easier living, good health, sociability, and
connectivity.” 12
Montgomery also describes a real-life
example of such repair, involving a shift
from traditional zoning to land use mix-
ing. In the American city of Asheville,
North Carolina, the authorities intro-
duced an investment program aimed
at revitalizing the downtown district
and defined an area where mixing dif-
ferent land uses would be permitted.
Officials were persuaded to go through
with the plan by a report published by
an organization called Public Interest
Projects—the owners of a renovated,
six-story mixed-use building in down-
town Asheville. The report indicated that
mixed-use developments were capable
of producing as much as thirteen times
the tax revenue and twelve times the
jobs per acre than the Walmart sitting
on the edge of the city. 13
New Urbanism
Krier also pointed out that this new
thinking was predicated upon the need
to provide high quality of life, one worth
living, and to create places that enrich,
fortify, and inspire the human spirit.14
Such an outcome would not be possi-
ble, however, without a range of archi-
tectural and urban planning solutions,
all of which reject function-based zon-
ing in favor of embracing human-scale
thinking, diversity, and communality.
Most of these ideas are rooted in ob-
servations made by Jane Jacobs in her
1961 book The Death and Life of Great
American Cities. In her view, furnishing
dwellers with that compelling life and
neighborly activity on the streets is
contingent entirely upon the ability of
cities to offer an intricate, close-grained
diversity of uses, consistently support-
ing and supplementing each other, eco-
nomically and socially.15
VISION
OF
POUNDBURY
source:
Leon
Krier,
poundbury.co.uk
compiled
by
ThinkCo
from
Harold
Carter,
The
Study
of
Urban
Geography
(London:
Arnold),
1995.
Multipurpose projects are much more flexible and
robust, capable of weathering much turmoil, like the
recent COVID-19 pandemic for one example. They are
also, by their very nature, much more open to a broad-
er cross-section of society. Thankfully, we are moving
away from developments turned inward, facing away
from the city and its people, isolated from the context
of their very location. Driven by the idea of creation
unique and people-friendly places, mixed-use is defi-
nitely the future, one that we finally find ourselves
embracing.
Our design and planning efforts are increasingly in-
formed by the 15-minute city concept, which stipulates
that residents ought to be able to meet their basic and
immediate needs within fifteen minutes from home.
While multipurpose projects definitely involve more
planning, greater financial outlays, and resources
needed to design an offer that would meet the varied
needs of future user groups, I believe that the effort
will pay for itself may times over. Today, the success of
a development is measured not only by incomes from
rent, but more increasingly by the life that it is capable
of sustaining. As investors, we should feel a sense of
responsibility for our developments, so that they serve
people first and foremost, but without doing harm to
the environment, the local history, and the neighbors.
Kinga Nowakowska
Board Member, Operations Director
at Capital Park Group
THE SECTOR MODEL OF URBAN LAND USE
That particular impulse echoed beyond
city government circles, eventually reach-
ing real estate developers, who saw it as
a sign of a coming market change and
a shift in the customer expectation land-
scape. As customers began to demand
a wholly new kind of city,16
it seemed that
CBD (Central Business District)
Zone of Transition
Residential (lower class)
Residential (middle class)
Residential (upper class)
Industry
mixed-use | evolution of urban design thinking
10. 18
commercial
residential
industrial
green space
Functional
Zoning
- a zone for each type
of land use
- land use zones
subject to different
regulations
downtown
uptown
east side
historical district
manufacturing district
high density
average density
low density
no development
incentives
no incentives
THE 15-MINUTE NEIGHBORHOO D
well connected to publi c
transport, jobs and
services within the regio n
local public
transport
walkability
housing diversity
ability to age in place
safe streets
and spaces
sport and recreation
facilities
community
gardens
green streets
and spaces
local playgrounds
and parks
lifelong learnin g
opportunities
local
schools
local health
facilities
local shopping
centers
safe
cycling
network
local employment
opportunities
TYPES OF LAND USE ZONING
vibrant, diverse, and walkable commu-
nities were the perfect answer. Design
standards for places like that were first
defined by the concept of New Urbanism,
exemplified by the American town of
Seaside or Poundbury in the UK.
The feasibility of this particular design
paradigm, meanwhile, was confirmed
by the financial performance of develop-
ments built according to its precepts.
One testament to Poundbury’s success
can be found in the rise of the value of its
properties. The apartments and homes in
the development have been consistently
priced at around 30% above similar prop-
erties in the area, with per-square-meter
prices sitting well above the UK average
as well.17
Developments like these have
also shown themselves capable of draw-
ing higher valuations in traditional cities,
too. Charles Montgomery reported that
in Washington, D.C., the most expensive
properties in 2000 could be found in
suburban districts, with prices anywhere
between 25–50% higher than those of
their counterparts in downtown neigh-
borhoods.18
But barely a decade later,
the situation had reversed—the prices
for downtown properties shot up, with
proximity to more diverse walkable spac-
es that did not require a car being the
primary value driver.
cities for everyone
Americans quickly began to investigate
what the correlation was between walk-
ability, conceived as a measure of how
friendly and ecologically sustainable a
given area is, and property prices on the
local real estate market. A report com-
piled by the real estate brokerage RedFin
has shown that a single-point Walk Score
(a measure of a given area’s walkability)
increase can drive transaction prices up
by as much as 0.9%.19
A similar effect
was also observed in commercial proper-
ty sales. Christopher Leinberger, with the
Center for Real Estate and Urban Analy-
sis at the George Washington University,
argues that tenants have shown them-
selves willing to pay more for the ability
to work in well-designed, people-friendly
spaces—in some cases, the prices went
up by as much as half.20
Much of the thinking about the future of
the city has been moving in this direc-
tion, as exemplified by the concept of the
15-minute city. According to its precepts,
the city ought to offer all necessary func-
tions and services within a fifteen-minute
walk or bike ride.21
The future city must
be closer to its people than ever before,
and this proximity calls for a much more
complex land-use mix. Some of the bold-
er voices have been calling for greater
flexibility and use mixing not just within
single developments, but even with-
in shared premises. For example: one
building could be used as a school in the
morning, a workplace at night, and a ven-
ue for cultural events on the weekend.
Plenty of evidence seems to suggest that
cities offering a mix of uses within a fixed
area are a boon to both the wellbeing of
their residents and the robustness of the
real estate investment market. The inter-
ests of these two groups might coincide,
but only insofar as the use mix is imple-
mented in an appropriate and sustainable
manner. Because of that, major develop-
ments ought to necessarily adopt a more
long-term perspective, with timelines as
long as twenty years.22
Viewed through
such a lens, mixed-use developments
appear to be one of the most responsible,
safe, and profitable real estate ventures.
According to Jane
Jacobs, enabling
neighborhood
activity in the
streets is possible
thanks to the
close and dense
combination of
various functions.
Compiled
by
ThinkCo,
based
on:
The
Geography
of
Transport
Systems,
https://bit.ly/3bi64zs
(accessed:
May
11,
2021)
Compiled
by
ThinkCo,
based
on:
Victoria
State
Government,
Plan
Melbourne
2017–
2050,
https://bit.ly/39MjSQW
(accessed:
January
20,
2021).
11. source: Research QUT
source:
Sherzod
Max,
Unsplash
21
20
what makes a good urban
environment according to Jane
Jacobs23
Although she was neither an urban
planner nor an architect, Jane Jacobs
had nevertheless made seminal con-
tributions to contemporary urban
design. The postulates Jacobs for-
mulated in her books were rooted
in careful observation of urban en-
vironments and a profound interest
in the mechanisms that underpin
well-functioning neighborly com-
munities. The somewhat anecdotal
character of many of her theories,
however, makes them easy to cri-
tique and dismiss. Still, many of her
arguments continue to ring true, de-
spite having been published nearly
sixty years ago.
In The Death and Life of Great Amer-
ican Cities, Jacobs identified four
conditions that an urban environ-
ment must meet to be considered
well-functioning, safe, and exuberant.
MIXED USES
Larger neighborhoods and districts
must serve more than one primary func-
tion and the more diverse the use mix,
the better. Different elements attract
different users at different times of day
schedules. Persistent presence of peo-
ple on the streets improves safety and
allows for a more effective use of public
spaces and infrastructure. Additionally,
a diverse function mix may also act as
a buffer when one of the functions be-
comes compromised.
SMALL BLOCKS
Large blocks, impossible to cut through
on foot, ought to be avoided. Smaller
blocks produce a denser network of
streets and pedestrian shortcuts, offer-
ing a range of benefits, including more
ground-floor locations available from the
street, which Jacobs believes translates
into more opportunities for retail and
services. Moreover, plenty of oppor-
tunities to turn corners means a richer
experience of the city itself, and easier
detours. Additional intersections also
double as traffic-calming measures.
AGED BUILDINGS
Diverse urban surroundings ought to
include buildings of different ages, con-
ditions, and appearance. From a socio-
economic standpoint, such an approach
eliminates opportunities for rapid gen-
trification and offers a measure of con-
tinuity to local businesses. Jacobs also
believes that the mingling of residents
and professionals hailing from different
social classes prevents communities
from becoming homogeneous. Conse-
quently, new buildings, and the social
changes following in their wake, should
be introduced into neighborhoods in a
gradual manner.
APPROPRIATE DENSITY
Good urban environments require appro-
priate densities of buildings and func-
tions, which, in turn, translate into con-
centrations of people and their activities,
making for thriving, exuberant spaces
between individual buildings. Obversely,
large-scale and single-use developments
tend to produce adverse effects, as their
users have limited opportunities to take
advantage of the urban fabric or form
dynamic communities.
12. 23
22
urban contexts
3
By design, mixed-use investments are
based on good planning and management
practices. Dense, diverse, and pedestri-
an-friendly spaces encourage activity
and interaction, and, consequently, tend
to naturally become local centers. Hence
their frequent use in revitalization pro-
grams—situating a mixed-use develop-
ment in a run-down but favorably located
district may prompt social and economic
renewal of the entire neighborhood.
Each significant change, however, has
the potential to bring adverse conse-
quences in its wake. That applies to
revitalization programs predicated upon
mixed-use projects, too. Combined with
a lack of necessary legal and policy in-
struments, skyrocketing property prices
may lead to unwelcome outcomes, in-
cluding gentrification. In its final stages,
gentrification entails the displacement
of extant communities, along with their
attendant businesses and activities,
prompted by the influx of new, affluent
residents. Furthermore, developments
that are poorly integrated with their
surroundings run the risk of becoming
homogenous islands, isolated from the
social fabric of the city. Avoiding these
adverse effects is possible with compre-
hensive planning and adopting social-
ly-sustainable management practices
for mixed-use developments.
new local centers
Mixed-use developments often enjoy the
enthusiastic support of city authorities
because of the positive energy they bring
to the city. Dense, diverse districts bring
residents closer to their workplaces and
enable the creation of stimulating, vibrant
spaces—attractive, economically active,
and safe.24
This type of high mixed-use
density offers the perfect conditions for
the emergence of local centers, currently
the focus of active support across most
of Europe’s largest cities.
Although we usually associate large-
scale mixed-use projects with the United
States, following decades of intense
suburbanization of the largest Polish
metropolitan centers, a pressing need has
emerged to help suburban settlements
define their downtown districts, as few
of them have ever had any experience
with spaces like these. Another avenue
involves harnessing the potential of
districts that are already extant but un-
derdeveloped in terms of services. Smart
density management for districts located
farther from the city center, along with
existing social and urban infrastructure,
now allows us to establish new local cen-
ters relatively quickly. And developments
like these often prove themselves a boon
for all stakeholders—the investors receive
access to a large group of residents,
while the community receives a space
offering a broad range of services located
close to home.
shades of revitalization
Mixed-use projects also play a key role in
the redevelopment and revitalization of
degraded and problematic land, a crucial
effort for many local governments and
investors. For the former, it’s an oppor-
tunity to breathe new life into rundown
areas of the city, boost economic activity,
and revamp the image of entire neigh-
borhoods. Introducing mixed-use projects
into local plans promotes land-use diver-
sification, creation of new services, influx
of new residents, and extends the resi-
dents’ activity window.25
For investors,
meanwhile, mixed-use projects provide
the opportunity to build in attractive loca-
tions boasting a distinctive character, and
in the proximity of potential end-users.
The lower the availability of attractive
lots, the greater the interest in revitalizing
degraded land.
Given the character of many successful
commercial projects, revitalization is
often conceived in Poland solely as the
restoration and refurbishment of historic
buildings, almost exclusively postindus-
trial. In reality, the social aspect of a given
location is much more important to the
process of revitalization than its cultural
and historical value. According to the leg-
islative definition published in 2015, revi-
talization is “the comprehensive recovery
of degraded land by way of integrated
efforts designed to benefit the local
community, the local neighborhood, and
the local economy, concentrated within
a specific area and carried out by stake-
holders of the revitalization process.”26
While revitalization efforts may be initi-
ated by local authorities, their economic
success depends primarily on long-term
engagement and the involvement of pri-
vate capital. If the ratio of public to private
investment in a given area is 1:5 after a
decade of revitalization efforts, the area
can be considered no longer in crisis and
capable of sustaining itself.27
In Poland,
meanwhile, the majority of redevelop-
Browary
Warszawskie,
Echo
Investment
source: Benoit Debaix, Unsplash
Mixed-use projects
play a key role in
the redevelopment
and revitalization
of degraded and
problematic land,
a crucial effort
for many local
governments and
investors.
13. 25
24
ment efforts are launched by real estate
developers, which brings its own set of
challenges. In this case, it is crucial to es-
tablish effective communication between
the investor and public officials in order
to ensure that the project meets specific
economic and social requirements.
historical value
Projects developed on sites with histori-
cal significance, especially in postindus-
trial areas, can choose from a variety of
strategies for preserving the historical
essence of the sites, tailored to different
requirements of the historic preservation
authorities, as well as the differences
between the original and final site plan,
and the value of individual buildings.
Regardless of the degree to which these
revitalization projects decide to utilize
their original layouts, emphasis is put
on showcasing the preserved elements
of the site.
The value of the site’s historical essence
is far from unimportant to mixed-use
projects, as historical buildings can eas-
ily become local landmarks carrying the
unique identity of the site. By helping
establish a sense of belonging and a con-
duit to the past, these buildings define
the image for many a mixed-use com-
plex. Additionally, fully harnessing the
potential of historic buildings translates
to a sort of closed identity economy, par-
ticularly important to local communities
and crucial from the perspective of the
economic success of the project and the
continuous evolution from the city.28
As a result, Poland boasts a number
of redevelopments that have already
found considerable acclaim at home and
abroad. Just last year, the Monopolis in
Łódź won an award for best mixed-use
development in the world at the presti-
gious 2020 MIPIM Awards competition.
Other celebrated mixed-use projects in
Poland include Stary Browar in Poznań,
Manufaktura in Łódź, as well as Browary
Wrocławskie, Hala Koszyki, Elektrownia
Powiśle, Browary Warszawskie, and
Centrum Praskie Koneser.
threat of gentrification
City governments usually are interested
in mixed-use developments for social,
environmental, and public image reasons.
In terms of policy, they are particularly
concerned with areas considered in ur-
gent need of redevelopment. In some
areas of London, the authorities have
been abandoning the notion of protecting
local jobs in favor of actively promoting
the redevelopment of industrial districts
into multi-purpose mixed-use neighbor-
Compiled
by
ThinkCo,
2021
S
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Favorable conditions
access to land, circulation
of capital, family mobility,
socioeconomic trends, attractive
urbanscapes, well-developed
infrastructure
investments
and new
residents
urban landscape and
local land use are
changed, prices rise
influx of economic,
social, and cultural
capital
original residents
are displaced
area becomes
prestigious/trendy
Motivators
create favorable conditions
(eg. property developers, city authorities)
Gentrifiers
Exploit favorable conditions
(eg. new residents, business owners)
THE PROCESS OF GENTRIFICATION
Compiled
by
ThinkCo,
based
on:
Project
for
Public
Spaces,
What
Makes
a
Successful
Place?,
https://bit.ly/3f6KTkR
(accessed
May
11,
2021)
ELEMENTS THAT MAKE UP GREAT PUBLIC SPACES
If the ratio of
public to private
investment in a
given area is 1:5
after a decade
of revitalization
efforts, the area
can be considered
no longer in crisis
and capable of
sustaining itself.
mixed-use | urban contexts
14. 26
hoods, even if the former were already
home to prospering businesses. The city
of New York has adopted a similar ap-
proach. These changes in urban planning
policy have been further fueling specula-
tion about the possible redevelopment of
areas occupied by successful businesses
into residential zones, which would fur-
ther deindustrialize the city at the cost of
decreasing labor market diversity.29
Attractive mixed-use developments may
also end up driving residential property
values up in key areas of rundown dis-
tricts and inadvertently exacerbate exist-
ing social and spatial inequalities driven
by job polarization.30
According to a Dutch
research report, households are willing to
pay up to 6% more for a house in a mixed
neighborhood.31
The range of adverse
consequences of rapidly changing the
socioeconomic structure of a given area is
usually referred to as gentrification.
Gentrification is the process of reshuffling
urban communities in favor of more af-
fluent residents and businesses offering
pricier products and services, which often
precipitates skyrocketing rents and prop-
erty prices. The resulting price pressure
forces the less affluent residents out of
the community—ultimately leading to
social devaluation. While refurbishing the
social fabric with new investments might
help create more diverse communities,
it does not automatically lead to greater
inclusivity.32
In order to avoid adverse so-
cial outcomes like these, it is necessary to
practice active community management
and offer multiple avenues for as many
opportunities for community integration
as possible.
placemaking
The success of mixed-use projects is
never coincidental but is the product of
a very deliberate process involving use
selection, urban design, commercializa-
tion, and long-term community building.
The latter aspect is referred to as place-
making, which itself is usually defined as
a people-focused approach to planning,
designing, and managing public spac-
es, based on observing and listening to
the needs of people that live, work, and
play within a given space. The feedback
collected in the process is then used to
create a collective vision for a given place,
which can be quickly turned into action—
from small improvements all the way up
to long-term strategies for animating
public spaces.
Successful placemaking takes advantage
of the potential of the local community,
encouraging it to rediscover public spac-
es as a catalyst for interpersonal inter-
action and the possibilities offered by a
particular location. Consequently, new
mixed-use developments ought to focus
on comprehensive, penetrating analysis
and smart design efforts, but also on
a variety of cultural and social aspects
that define a given place and support
its ongoing evolution. A research report
prepared by Gensler Experience IndexSM
has shown that a noticeable sense of
place considerably improves the human
experience of space.33
In case of mixed-use projects, the place-
making process should begin before con-
struction on the development commenc-
es and continue for years after all work is
completed. As it is likely that some large
urban developments, with delivery time-
lines sometimes stretching into decades,
will experience economic downturns and
industry crashes over their lifetime, place-
making strategies ought to be designed
to be as open and flexible as possible so
that they can adapt to current economic
circumstances and the financial health of
property owners and tenants.
Compiled
by
ThinkCo,
based
on:
Diana
Kusumastuti,
Alan
J.
Nicholson,
“Study
Report
Mixed-Use
Urban
Planning
and
Development,”
BRANZ
Study
Report
481
(2017).
WEST VILLAGE, CHENGDU
Chinese Chengdu aspires to
become as green as possible. In
these efforts, the city is supported
by projects such as West Village.
Although from the outside it fits
into the traditional architecture
of the street and continues the
surrounding frontage, this large
complex conceals a huge courtyard
with green areas and several grass
pitches. Around the core users will
find offices and shops, but also
social and cultural premises.
source: Jiakun Architects
THE MULTIDIMENSIONAL NATURE
OF PLACEMAKING
ACTIVITY
- diversity
- vitality
- street-life
- people
- fine-grain
- opening hours
- time dim.
IMAGE
(cognition, perception
& information)
- symbolism
- memory
- receptivity
- psychological acces
- feat
FORM
- location
- density
- permeability
- landmarks
- public realm
- horizontal dim.
- vertical dim.
15. 29
28
social aspects
in mixed-use projects
4
Societies are never homogenous, and
the expectations of real estate market
stakeholders depend largely on their age.
Generations are cohorts of people born in
a specific date range, usually juxtaposed
against other analogous cohorts, who
share similar cultural experiences and
are molded by the same major historical
events, economic conditions, and domi-
nant political discourse.
Painting simplified portraits of all the
generations currently participating in
the real estate market is crucial for com-
plex mixed-use projects, as it allows
investors to better define target buyers
or tenants, determine demand for indi-
vidual components of the developments,
and then adapt its infrastructure and
overall design accordingly. As we age,
our needs change, sometimes consider-
ably so. Diversifying the age structure of
residents and tenants is thus in the best
interest of mixed-use developments,
because it helps build dynamic, involved
communities that make animated,
vibrant neighborhoods.
BABY BOOMERS
(1947–1964)
Much of the cohort has already reached
retirement age. Following the post-1989
transformation, boomers established
themselves as the dominant force in
society, a position they are reluctant
to give up. The oldest of them are
concerned chiefly with elderly care and
living out their lives in comfort, in contrast
to the generations before them. At this
point in their lives, they are looking
mostly for peace and quiet; they are
relatively stationary and have their own
ways of spending free time. Mixed-use
developments can support their activity
and wellbeing by offering proximity to
well-developed amenities and services,
and by placing them within a multi-
generational community.
GENERATION X
(1965–1981)
The archetypal young rebels, marked
by the difficult political situation of the
Polish People’s Republic. Its eldest
representatives will soon be entering
retirement, much of the rest is well
into middle age. Brought up under the
Communist system, they nevertheless
entered adulthood as Poland began its
watershed socioeconomic transformation,
which means the cohort tends to carry an
overrepresentation of neoliberal economic
views. Socially and economically active,
they still believe themselves starkly
different from their parents. Gen Xers
from large metropolitan areas often
belong to the upper middle class and,
consequently, expect an appropriately
high standard of living, along with spaces
and service base tailored to their status.
GENERATION Y
(1982–1995)
Also known as Millennials; although they
were considered synonymous with youth
until relatively recently, the oldest of them
will soon be forty. Mostly settled in their
professional and private lives, they are
slowly making their way into executive
positions. As the first Polish generation
shaped by capitalism and unfettered ac-
cess to the West and its trappings, their as-
pirations are very similar to those espoused
by their Western counterparts. The gen-
eration of the 1980s baby boom, they are
the largest group in the Polish job market
right now and will remain so at least until
they reach retirement age. Because most
have little children, Millennials will expect
mixed-use developments to offer childcare
facilities, schools, playgrounds, and safe
pedestrian spaces. At the same time, Mil-
lennials are strongly focused on fulfilling
their aspirations, which translates into high
demand for popular services and products.
generational
differences
source: Callum Shaw, Unsplash
16. 31
30
P
R
E
W
A
R
G
E
N
E
R
A
TIONS (190
1
–
1
9
4
6
)
G
ENERATION Z
(1
9
9
6
–
2
0
1
0
)
G
E
N
E
R
A
T
I
O
N
Y
O
R
THE MILLENNIAL
S
(
1
9
8
2
–
1
9
9
5
)
GENERATION
X
(
1
9
6
5
–
1
9
8
1
)
B
A
B
Y
B
O
O
M
E
R
S
(
1
9
4
7
–
1
9
6
4
)
GENERATION Z
(1996–2010)
Distinguished by their prominent social,
environmental, and political conscious-
ness. Seemingly ever-present in social
media, Gen Zers are well informed and
quick to organize, which translates into
their proclivity for action and social ac-
tivism. Their emphasis on consciousness
also filters down into their consumer
choices—they prefer companies and
products that they believe to be socially
and environmentally responsible. Simul-
taneously, brought up in the information
chaos of the early aughts, they are adept
at filtering their media intake and identi-
fying fake news and disinformation. Gen
Zers expect mixed-use developments to
offer socially and environmentally sus-
tainable amenities and believe places that
encourage and facilitate interpersonal
relationships and exciting experiences
to be more important than a diverse ser-
vices and amenities portfolio.
GENERATION ALPHA
(2011–)
Over the next couple of years, the eldest
members of Gen Alpha are expected to
begin exerting greater influence over the
consumer choices and decisions of their
parents. While there is little chance for
any detailed insight into their behaviors
before 2035, observing them before that
would be the smart choice.
social factors
NESTLINGS
The percentage of young people who
completed their education and found a job,
but decided to not move out of their par-
ents’ homes is steadily growing in Poland.
According to EU-SILC data, in 2018, as
many as 45.1% of Poles aged 25–34 still
lived with at least one parent, making them
so-called “nestlings.” Given the difficult
economic situation, mistrust of renting and
landlords, and difficulty in qualifying for a
mortgage, many young people deliberately
decide to stay with their parents. In Poland,
this phenomenon has been much more
prevalent than in the EU, where the 2018
average was just 28.6%, and is poised to
become even more widespread (between
2005–2018, the percentage of nestlings in
Poland grew by 9 nine percentage points).34
RISE IN SMALLER
HOUSEHOLDS
The average Polish household in 2019
numbered 2.61 people, the lowest value
since the study was first conducted.35
This value is expected to drop to 2.4
people nationwide and 2.0 in cities by
2030.36
This is primarily a result of the
growing number of one-person house-
holds, itself a consequence of changing
cultural norms. The median age of first
marriage has been growing since the
1990s, and the percentage of people
living alone without children grew from
19.8% to 24.2% between 2008 and
2019.37
This shift can be expected to
translate into greater demand for bache-
lor pads and smaller apartments.
SHIFT TO REMOTE WORK
According to data compiled by Statistics
Poland (GUS), 24.9% of the workforce
experienced remote work during the pan-
demic.38
The hybrid work model is most
likely here to stay after the pandemic, with
two to three office days per week being
the anticipated scenario. To get ahead of
expected demand, comfortable places
to work ought to be offered not only by
Compiled
by
ThinkCo,
based
on:
GUS,
Polish
Population
Structure,
1970–2050,
https://bit.ly/3szFWXR
(accessed:
May
10,
2021)
source:
Lelia
Milaya,
Reshot
source:
Anna
Kraynova,
Canva
AGE AND PERCENTAGE OF POPULATION BY GENERATION IN POLAND (2020)
7.8%
22.6%
23.6%
20.7%
15.2%
10%
G
E
N
E
R
ATION ALPH
A
(
2
0
1
1
–
…
)
mixed-use | social aspects in mixed-use projects
17. 33
32
FAMILY-FRIENDLY SPACES
Many young families find access
to high-quality childcare facilities and
preschools essential. Proximity to neces-
sary amenities and services is particularly
appreciated by parents that have to move
around with small children in tow. The
presence of children also impels inves-
tors to add safe pedestrian passageways
and attractive public spaces, particularly
green spaces and playgrounds. Aside
from services and basic infrastructure,
family-oriented developments may also
include less obvious amenities, including
additional public toilets, changing tables,
and comfortable feeding areas.
SERVICES TAILORED TO
SENIORS
At the functional level, adapting devel-
opments to senior needs entails putting
emphasis on medical and health ser-
vices, actively supporting their social
lives, and helping them maintain good
physical condition. At present, shopping
malls are geared primarily toward young
and middle-aged customers—but as they
grow older, both age groups will expect
commercial properties, but by housing
developments as well. This, in turn, will
affect buyer preferences in terms of
property size, number of rooms, and even
soundproofing. As maintaining a healthy
work-life balance is widely becoming quite
the challenge, the importance of comfort-
able furnishings and designated common
rest areas will be growing as well.
DOMINANCE OF OLDER
GENERATIONS
The median age in Poland is already 41,
and Statistics Poland expects it to rise to
48 by 2035. In 2050, half of the Polish
population will be 52 or older. The shift is
mostly caused by the fact that the older
generations are numerically larger than
the younger ones, and increases in life
expectancy. In 2020, every fourth Pole
will be 60 or older, and the proportion of
senior citizens in the population will con-
tinue to grow at least for the next couple
of decades. Never before in its history
has Poland been in a similar situation
and the outsized elderly population will
demand a change in urban thinking and a
reshaping of the cityscape to fit its needs.
responding to new needs
NEIGHBORLY RELATIONS
Diverse and close-knit communities may
be one of the biggest assets of mixed-use
neighborhoods. Building mutual aid net-
works should be initiated and supported by
operators of the developments; assistance
may include providing appropriate infra-
structure and event organization. Drop-in
childcare, emergency assistance, shopping
for ailing seniors—amenities like these may
build an atmosphere of mutual trust and
safety, and strengthen the community’s
sense of place, both of which are very im-
portant to people living alone and the elderly.
commercial complexes to retool their
offer and amenities to fit senior needs.
Ongoing evolution toward services
tailored to the elderly will help retain
them as customers and that shift will, in
many cases, be essential for the survival
of many a business, as the numerically
smaller younger generations will not be
able to replace them.
UNIVERSAL DESIGN
APPROACH
The need for greater inclusivity of
building interiors and spaces between
individual development components can,
to a considerable extent, be serviced by
the concept of universal design—that is
designing buildings to make them acces-
sible to everyone, including people with
limited mobility, balance disorders, and
impaired vision. Universal design is pred-
icated upon the assumption that all space
should be functional first and foremost,
and that elderly- and disabled-friendly
places are ultimately a benefit to ev-
eryone. The user experience of these
spaces must be simple and intuitive, and
divorced from the user’s own intellectual
or physical ability.
source: Matthew Henry, Burst
source:
Nicole
De
Khors,
Burst
source:
Sarah
Pflug,
Burst
18. 35
34
60%
50%
40%
70%
30%
20%
10%
0%
25 26 27 28 29 30 31 32 33 34
years
PERCENTAGE OF NESTLINGS – YOUNG PEOPLE LIVING IN POLAND WITH THEIR PARENTS
RESIDENTIAL PREFERENCES BEFORE AND AFTER THE PANDEMIC
(% of “very important” answers)
6
5
4
7 mil
3
2
1
0
2002
2010
2020
70 +
25-34 years
2030
2040
POLISH POPULATION AGED 25–34 AND 70+ BIRTH RATE IN POLAND, 1950–2017
1.6
1.5
1.4
1.7
1.8
1.9
2.0
2.1
2.2
2.3
2.4
2.5
2.6 thousands EUR
1.3
1.2
1.1
1.0
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
AVERAGE NOMINAL WAGES IN POLAND
(under the macroeconomic assumptions of the Ministry of Finance and the National Health Fund)
2016
2018
2020
2022
2024
2026
2028
2030
2032
2034
2036
2038
2040
2042
2044
2046
2048
2050
NUMBER OF POLISH HOUSEHOLDS
(IN MILLIONS), 2016–2050
13.0
13.5
14.0
14.5
15.0
15.5 mil
AVERAGE HOUSEHOLD SIZE,
2016–2050
2016
2018
2020
2022
2024
2026
2028
2030
2032
2034
2036
2038
2040
2042
2044
2046
2048
2050
2.30
2.35
2.45
2.55
2.65
2.75
2.40
2.50
2.60
2.70
2.80
1950
1954
1958
1962
1966
1970
1974
1978
1982
1986
1990
1994
1998
2002
2006
2010
2014
0
100
300
500
700
900 thousands
200
400
600
800
Nominal wages (in euro)
‒ National Health Fund plan (UB2020 guidelines after ’23)
nominal wages (in euro)
‒ UB2020 guidelines
pre-Covid post-Covid
52%
23%
Private outdoor spaces
47%
39%
Natural lighting
45%
23%
Space for work
45%
31%
Proximity to public green spaces
41%
30%
Air quality
41%
27%
Broadband Internet access
33%
40%
Noise
19%
37%
Additional rooms
35%
33%
Thermal comfort
34%
43%
Proximity to public transit
13%
26%
Energy efficiency
17%
10%
Modern home appliances
10%
9%
Proximity to high-quality public schools
10%
7%
Sense of community
30%
20% 40% 50%
10%
0%
Compiled
by
ThinkCo,
based
on:
GUS,
The
Crowded
Nest
Generation
in
Poland,
2020
Compiled
by
ThinkCo,
based
on:
GUS,
Polish
Household
Forecast,
2016–2050,
2016
and
Jakub
Sawulski,
Pokolenie
’89.
Młodzi
o
polskiej
transformacji
(Warsaw:
Krytyka
Polityczna,
2019)
Compiled
by
ThinkCo,
based
on:
Employers
of
Poland,
2020,
https://bit.ly/3hfHoeS
(accessed:
May
10,
2021)
Compiled
by
ThinkCo,
based
on:
JLL,
Survey
of
Residential
Preferences
Among
JLL
Polska
Staff,
2021
20. 39
38
mixed-use,
meaning what?
5
To better understand multifunctional
projects, we must first distinguish be-
tween mixed- and multi-use projects.39
While the latter also include a variety of
uses, they lack the integrating compo-
nents: pedestrian connections, a shared
brand, deliberate interlinkages. Most
large developments are multifunctional–
residential projects with services on the
ground floor, office towers with gyms
and restaurants. Most of these, howev-
er, are ancillary uses, accommodating
the cornerstone use. Making an area
multifunctional, then, is only one part of
creating a successful mixed-use project.
Residential, office, and commercial
spaces usually take up the largest
amount of space within mixed-use
developments. And as projects grow
in size, they also begin growing more
complex—whenever investors feel con-
strained by available space, they tend to
focus on one of these three core func-
tions. And although housing, offices,
and business spaces are indeed pillars
of mixed-use neighborhoods, the food
service function appears to be at least
as important, despite usually serving in
a complementary capacity. Alongside
their open character, varied pricing, and
lifestyle appeal, the outsize popularity
of restaurants, cafés, and bars is driven
primarily by their synergistic influence
on other project functions.
The social and financial impact of
mixed-use projects extends beyond the
sum of their component functions, as
their mutual linkages may be synergistic
in nature, and, consequently, amplify the
appeal of individual components. Given
the sheer variety of sizes, character, and
locations in mixed-use developments,
compiling a comprehensive typology
of the synergistic influences between
individual functions within mixed-use
projects would be problematic. Our
analyses, however, have identified cer-
tain prominent patterns.
cornerstone
uses
We can identify three specific, prof-
it-driving uses, that almost always
appear within mixed-use projects: office,
residential, and retail. Furthermore, one
of the three is always positioned as the
dominant use in the development. The
selected cornerstone use, or a combina-
tion thereof, usually defines the charac-
ter of the entire project.
RESIDENTIAL
Includes multi-family units for sale or
long-term rental (public and commer-
cial). May also include single-family
units, in the form of detached homes
(rarely) or row houses (more often).
Rounded out a range of residential ser-
vices: student accommodations, coliving,
and elderly housing.
OFFICE
May include traditional office spaces,
intended for businesses and public insti-
tutions, as well as serviced offices and
coworking spaces.
RETAIL
Varieties of this use include ground-floor
spaces, detached properties, arcades,
and shopping centers. One particularly
popular form of retail use is the open-air
marketplace, bringing together multiple
product and service vendors.
ancillary uses
Mixed-use developments are often
rounded out with a variety of ancillary
functions, the number of which usual-
ly increases along with the size of the
development. Although they take up less
space and bring in less revenue than
cornerstone uses, they affect the image
of the complex, build added value, and
draw foot traffic.
FOOD SERVICE
The most widespread of ancillary uses,
responsible for creating the atmosphere
of a given place and cultivating a sense
of urbanness. This particular use is
represented by a range of different food
service establishments: independent res-
taurants, cafés and bars, islands offering
takeout, food hall spaces, and temporary,
seasonal arrangements.
HOTELS
Broaden the resident pool by attracting
people from outside the neighborhood.
Traditional hotels and hostels are often
augmented by condo- and aparthotel solu-
tions, as well as individual dispersed rental.
source: David Sury, Unsplash
ALTMARKT-GALLERIES, DRESDEN
Dresden's Altmarkt-Galerie is a large
shopping mall, additionally enriched
with office and hotel functions, and
thus well complements the reviving
city center. The development mostly
consists of new buildings, while the
main facade belongs to an adapted
historic building.
source:
Pauline
Fabry
The three basic
functions that are
almost always
present in mixed-
use projects are:
residential, offices
and retail.
21. 41
synergy housing office
retail &
entertain-
ment
food service hotels culture
sports and
recreation
education logistics
housing
office
retail & en-
tertainment
food service
hotels
culture
sports and
recreation
education
logistics
poor
strong moderate
Compiled
by
ThinkCo,
2021
SPORTS AND RECREATION
The recreational use generates evenly
distributed traffic; includes gyms, fitness
clubs, swimming pools, and football fields.
In its entertainment-oriented incarnation,
like stadiums and large arenas, it can attract
large groups of people for major events.
CULTURE
Like its sports counterpart, the culture
use has everyday- and event-orient-
ed incarnations. The former includes
libraries, creative spaces, and cultural
centers, while the latter primarily involves
theaters, operas, and museums.
LOGISTICS
Relatively new function within mixed-use
developments. The growing significance
of urban logistics has brought new prom-
inence to so-called Small Business Units
(SBU), which can be used as warehouses,
representative offices, or even light manu-
facturing facilities.
EDUCATION
Defined broadly, the education use
includes childcare and K-12 facilities, as
well as academic and continuing educa-
tion institutions. The first two are highly
welcome, and sometimes even required,
in large-scale developments with a siza-
ble residential component.
HEALTHCARE
Private medical practices, clinics, and,
in the case of the largest developments,
even hospitals. In the European con-
text, the healthcare component usually
appears in projects either initiated or
co-sponsored by public authorities.
PUBLIC ADMINISTRATION
Usually public works projects or public–
private partnerships, featuring an office
component. Often used by district, city, or
other local administrative authorities.
ENTERTAINMENT
Routinely conceived as a component of
the retail use, it also tends to incorporate
elements hailing from cultural, sports, and
food service uses; meant for the broadest
possible group of target end-users. This
category includes night clubs, bowling
alleys, and play areas for kids.
TRANSPORT
Mixed-use complexes, especially larger
ones, tend to be well-integrated with
different modes of urban and long-range
transit, including airports. Projects that
emphasize transit-related aspects are
usually referred to as transit-oriented
developments (TOD).
first: housing
The residential component might include
a variety of dwellings: privately-owned
properties, short- and long-term rent-
als, as well as senior citizen and student
housing. Consequently, mixed-use devel-
opments may attract a broad and diverse
resident profile. Most businesses in
mixed-use communities, however, would
fail without extending their customer
base beyond the residents living in the
neighborhood—a predominance of res-
idential uses goes against the principles
of mixed-use developments, while their
underrepresentation usually translates
to an insufficient customer base. Never-
theless, the presence of residents allows
for quicker discovery of new services and
provides a pool of prospective customers,
additionally fed by people from outside
the development.
The residential and commercial uses are
strongly tied together, especially when
it comes to everyday services: grocery
shopping, hairdressing, small craftsman-
ship. This is mirrored by the demand for
food service facilities that residents can
use daily, either by dining in or ordering
takeout. In some cases, the residents
provide the customer base for sports and
recreation facilities, and situating a gym
or a swimming pool next to a residential
building can significantly increase the
appeal of the facility.
second: offices
The synergy between residential and
office uses is much looser. Mixed-use de-
velopments are not necessarily designed
XXXX
“Creating Destinations” is our motto and the crux of our
strategy—we seek to create places that pull people in.
This means that we want to responsibly and sustainably
participate in the creation of Polish urban fabric, we
want to create cities that are comfortable to live, work,
and rest in. By revitalizing swathes of urban land, we
take areas that are often sealed off from the rest of the
city and refashion them into new, revamped neighbor-
hoods. Examples include Browary Warszawskie or Fuzja
in Łódź, where office space is fused with housing, retail,
services, wide open public areas, and green spaces.
Projects like these require a lot of attention and close
collaboration with city authorities and neighboring com-
munities. But the effort is very much worth it. Urban
landscapes benefit from well-designed neighborhoods
and social infrastructure. Investors, meanwhile, will val-
ue the stability offered by developments like these. Eco-
nomic cycles affect industries very differently, meaning
that when one sector is experienced a downturn, others
may be thriving. Consequently, “destination” develop-
ments are much less vulnerable to market fluctuations.
To anticipate the shifting tendencies of the real estate
market, we tap into our competencies in key sector and
invest into new, promising business lines, like rental
units or serviced offices, which then enrich and elevate
our multipurpose projects.
Nicklas Lindberg
Chief Executive Officer
at Echo Investment
SYNERGY LEVELS BETWEEN INDIVIDUAL FUNCTIONS IN MIXED-USE COMPOUNDS
mixed-use | mixed-use, meaning what?
22. 43
42
to put bring home and work lives together
within the same space, and the two uses
have little impact on one another. How-
ever, the presence of both housing and
offices within one development consid-
erably boosts the number of daily visitors
and users, generates round-the-clock foot
traffic in the neighborhood, and strength-
ens its viability, which, in turns, translates
to better exploitation of remaining uses.
Offices sit rather well with all sorts of food
service establishments, providing workers
with lunch options and venues for busi-
ness and private meetings. Additionally,
restaurants situated near office buildings
can be contracted to service company
events and team-buildings meetings.
Similar synergy exists between offices and
hotel facilities geared toward business
customers, capable of hosting large com-
pany gatherings and conferences.
third: retail
and entertainment
Retail almost universally benefits from
being surrounded by housing. Combined
with well-developed amenities and food
establishments, retail creates activity
centers capable of attracting customers
from outside the project area. Entertain-
ment plays a key role, as it interacts with
other components of mixed-use projects
in myriad ways, mostly depending on
the form it takes. Clubs will clash with
housing but may synergize well with ho-
tels and restaurants. Covered play areas
for children, on the other hand, will likely
enjoy the support of the locals.
Over the coming years, shopping centers
and malls will likely draw conclusions
from the long months of the pandemic
and undertake a rapid evolution. In each
case, their presence within mixed-use
communities ought to be examined
in detail to prevent users from being
captured and isolated inside malls.
Preferable solutions in this case include
shopping streets and smaller department
stores, both of which generate consider-
able foot traffic.
One relatively recent and very interesting
phenomenon is the development of urban
logistics. Smaller modules can be cleverly
incorporated into the urban fabric and
rounded off with offices, showrooms, and
package pickup points. This particular
use will fit lots situated by major traffic
corridors and relatively close to dense
urban areas. In the near future, it might
also be welcome by retail properties, as it
will offer them opportunities to develop
their multi-channel sales platforms.
source:
SKL
Architects
CHOPHOUSE ROW, SEATTLE
Many features can fit also into
small-scale projects. Chophouse
Row connects flats and offices in a
modernized and extended historic
building located amidst dense
downtown development. It includes
an intimate passage and a courtyard
with shops and eateries that also
attract visitors from the outside.
PHASES OF THE DEVELOPMENT
PROCESS
MIXED-USE PROJECTS SINGLE-USE PROJECTS
Phase 1:
PROJECT INITIATION
•
A project team with experience in
diverse market segments
•
Involvement of public administration
and officials responsible for city
planning
•
Proper definition of development
objectives, financial and otherwise
•
Multidimensional analysis of local
social, economic, and spatial contexts,
as well as the development’s potential
for growth
•
A leader with experience in a
given market segment, specialized
project team
•
Relatively minor/routine
involvement of the public sector
•
Specifying a clearly defined goal,
based on prior experience
•
Analysis of the market potential of
the selected use
Phase 2:
FEASIBILITY STUDIES AND
FINANCING
•
Necessity to define development
strategies along with alternatives for
their individual elements
•
Complex feasibility analysis to define
and optimize development strategies
•
Necessity to securing large, multi-
layer financial commitment and
structuring financial arrangements
•
A targeted development program
and growth strategy
•
Analysis of the adopted provisions
and simple economic modeling
•
Possibility of using single-source
financing, simpler financial
arrangements between owner
and bank
Phase 3:
PLANNING AND DESIGN
•
Complex planning involving urban
considerations
•
Creation of interrelationships between
design elements, and between the
project and its environment
•
Significant involvement of a diverse
range of specialists and the possibility
to invest in hiring world-renowned
designers
•
Conventional design process
•
Urban considerations play a
smaller role, often limited to legal
requirements
•
Smaller involvement of specialists
from fields outside essential
requirements and needs
Phase 4:
CONSTRUCTION
•
Multiple contractors working in
different lots at different times
– phases
•
Monitoring the consistency of
contractor efforts is critical
•
Collaboration with a greater number
of specialists
•
Usually a single contractor,
overseeing planning and
coordination of site works
•
Fewer specialists involved
Phase 5:
MARKETING AND OPERATIONAL
MANAGEMENT
•
A more varied and innovative
approach to marketing strategies
•
Long-term promotion building the
brand image of the development and
generating interest
•
Centralized control systems for
space management and coordinating
management of individual project
components
•
Marketing approaches targeting
specific use only
•
Greater promotional effort
preceding project completion;
relatively smaller effort later on
•
Single building under
management
Compiled
by
ThinkCo,
based
on:
Charles
Y.J.
Cheah,
Kok
S.
Tan,
“Mixed-use
project
development
process:
Features,
pitfalls
and
comparisons
with
single-use
projects,”
a
presentation
delivered
at
the
ICCEM
conference,
Seoul,
October
16–19,
2005
A COMPARISON OF THE MAIN FEATURES OF MIXED-USE AND SINGLE-USE PROJECTS
23. 45
44
characteristics of
mixed-use developments
6
With their diverse offer and capacity
to bring separate uses together within
the same area, mixed-use develop-
ments are naturally poised to become
unique, remarkable spaces. While this
makes them notoriously hard to define,
it also offers investors and designers
a rich canvas on which to combine
individual components in a way that
begets innovative architectural con-
cepts alongside appealing develop-
ments capable of addressing the needs
of diverse communities.
It is precisely because of the unique
character of individual mixed-use
developments that questions continue
to arise regarding their size, location,
relationship with the neighborhood, and
their specific use mix. The latter sim-
ply describes the relative proportion of
individual uses within a development
and to better understand how diversi-
fied a given offer is, we must dig past
surface-level breakdowns. Retail is a
fine example, as the broader category
includes a variety of components: tem-
porary or permanent open-air markets,
independent ground-floor outlets, shop-
ping malls, local shops, and huge, brand-
name chain stores. All these elements
attract a different customer profile and
project a different image of the place.
To get a better understanding of the
complex character of mixed-use proj-
ects, we analyzed over 100 develop-
ments from all over the globe. The study
was qualitative first and foremost, with
the sample deliberately diversified, and
sought to identify the key differences
in scale, location, and cultural context
between the developments in question.
scale and location
The projects making up the sample,
which comprised a comparable number
of differently sized projects, have been
selected to allow valid conclusions to
be drawn about the uses making up the
developments and their specific mix.
Among the selected developments,
29% were small hybrid buildings and
small complexes, 36% were mid-sized
complexes and large hybrid buildings,
while 35% were large neighborhoods
and multipurpose districts.
Most of the projects in the sample
(57%) hailed from Europe, while every
third was located in either the US
or Canada (32%). A lineup like that
allowed us to focus on familiar cultur-
al and spatial contexts, but still take
into account the experiences from
North America, where the concept of
mixed-use complexes had reached
maturity. In Europe, mixed-use devel-
opments are most likely to be found in
the Netherlands, the United Kingdom,
and France, where they are supported
by local regulations and greater public
sector involvement in multipurpose PPP
investments.
Nearly all the examined investments
were found within large metropolitan
areas. Nearly half (48%) were located in
city centers, suggesting that mixed-use
investments not only generate a dense,
service-rich urban fabric, but eagerly
take advantage of it as well. Thirty-sev-
en percent of the analyzed projects
were situated within metropolitan areas
but outside the city centers, and most of
them were larger investments compris-
ing up to a dozen buildings and well-de-
veloped public spaces. Only 14% of the
examined projects were located in the
suburbs. Suburban mixed-use develop-
ments are almost unheard of in Europe,
but relatively popular in the US and
Canada, even in remote and car-domi-
nated suburban areas.
The smallest of the examined projects
were overwhelmingly (68%) situated
in city centers and nearly absent from
suburbia. Developments like these tend
to require relatively high transit volumes
and ancillary uses to synergize with, as
they are usually unable to attract a large
enough customer base on their own.
The situation is different for larger-scale
developments—large hybrid structures
or complexes consisting of anywhere
from a few to a few dozen buildings.
Capable of attracting users and ten-
ants, they become a destination unto
themselves, rather than just an exten-
sion of the surrounding functions. Their
inherently inclusive nature prompts the
emergence of socially and functionally
diverse urban communities, offering
their advantages and amenities not
only to permanents residents, but to
locals living nearby, visitors from other
districts, and tourists.
source: Gevym, Unsplash
source:
Visit
Montgomery
To get a better
understanding
of the complex
character of mixed-
use projects, we
analyzed over 100
developments from
all over the globe.
PIKE ROSE, WASHINGTON
This is an example of an effective
imitation of the city’s organic
development on the scale of one
multi-functional project. Appropriate
phasing of the investment,
diversification of the offer and a large
dose of street art resulted in a well-
functioning urban area in the suburbs.
24. 47
46
Poland—Europe—United
States
The differences between Poland, Europe,
and North America are readily apparent
already when we compare the sizes of
development. In Europe and North Amer-
ica, smaller mixed-use projects (or hybrid
buildings) are much more prevalent, mak-
ing up around 30% of the total number
of developments. In Poland, meanwhile,
only 9% of the examined developments
could be classified as small-sized. Mid-
sized complexes, situated on lots span-
ning a couple of hectares (between half
a dozen to two dozen acres), are much
more prevalent in Europe than in North
America. In Poland, mid-sized projects
make up the majority (59%) of all devel-
opments. Larger projects, taking up entire
neighborhoods or districts, are much
popular across the Atlantic. Poland once
again diverges from the European norm
here—larger mixed-use projects make up
almost a third of the developments we
analyzed (around 10 percentage points
above the overall European average).
The spatial structure of cities, trav-
el behaviors, and the character of all
mixed-use projects all must be taken
into consideration in the study of where
within cities are these developments
situated. As many as 42% of the ana-
lyzed developments from the US and
Canada are located in the suburbs, nearly
a third sit outside the city center (but still
within city limits), and only every fourth is
located in the center. In Europe, mean-
while, the opposite is true—all mixed-use
Doki,
Torus
i
Grupa
Euro
Styl
developments on this side of the Atlantic
are embedded in dense urban fabric, with
the overwhelming majority located right
in the city centers (68% in Poland, 64%
in the rest of Europe).
use mix
Our analysis seems to support already
published conclusions—prevailing
dominant uses in mixed-use complexes
include retail (93%), offices (84%), and
residential (80%). One specific function,
however, trumps all the rest. It’s food
service, which, despite almost always ap-
pearing in an ancillary capacity, is crucial
for mixed-use developments’ cityform-
ing aspirations. Restaurants, cafés, and
bars synergize strongly with almost all
urban land uses and keep public spaces
vibrant. Their significance is reflected in
the numbers: a food service function was
present in 95% of the analyzed devel-
opments. Importance is also attached
to the cultural use, appearing in 61% of
mixed-use projects and pulling ahead of
hotels (46%) and education (25%). While
culture rarely drives profit directly, its
presence contributes to the unique char-
acter of a given place and attracts exter-
nal visitors and users. Having a Western
institution or public sector organization
on as a partner or investor is also a factor.
In-depth analysis also reveals that func-
tions tend to be added as development
size grows. The correlation comes as no
surprise—larger developments can incor-
porate more niche functions and diversify
their offer. The use mix also changes con-
siderably depending on location. Curious-
ly, suburban developments are typically
diverse, incorporating the majority of
analyzed functions much more frequently
than their counterparts located closer to
city centers. The diversity of the former
is likely driven by their sheer size as
well as the necessity to foster their own
synergies with relatively underdeveloped
suburban areas.
ELBPHILHARMONIE, HAMBURG
Although the Hamburg
Philharmonic has quickly become
a symbol of the city, not everyone
knows that it hosts functions
that go beyond classical music.
We will find there a large hotel, a
conference center, several dozen
luxury apartments and a retail and
service section with restaurants
and bars. The complex is part of
the new HafenCity district.
source:
Herzog
De
Meuron
mixed-use | characteristics of mixed-use developments
25. 49
48
MOST COMMON USES IN MIXED-USE COMPLEXES
MOST COMMON USES BY
URBAN LOCATION DEVELOPMENT SIZE
Compiled
by
ThinkCo,
2021
(n
=
100)
97%
89%
94%
100%
82%
98%
71%
85%
91%
50%
59%
71%
36%
44%
57%
21%
44%
57%
39%
41%
18%
24%
91%
75%
74%
31%
57%
98%
89%
100%
100%
94%
89%
81%
93%
64%
34%
49%
57%
34%
43%
53%
51%
44%
19%
33%
86%
77%
81%
21%
29%
95%
food service
93%
retail 84%
offices
80%
housing
61%
culture
46%
hotels
46%
transport
42%
sport
25%
education
URBAN LOCATION OF MIXED-USE INVESTMENTS
(research sample)
LOCATION BY GEOGRAPHICAL REGION
(research sample)
DEVELOPMENT SIZE BY GEOGRAPHICAL REGION
(research sample)
URBAN LOCATION BY GEOGRAPHICAL REGION
(research sample)
SIZE OF MIXED-USE DEVELOPMENTS
(research sample)
DEVELOPMENT SIZE BY URBAN LOCATION
(research sample)
29%
33%
9%
45%
19% 32%
59%
32%
22%
52%
26%
64%
68%
36%
32%
0%
0%
42%
small
small
68%
53%
29%
29%
41%
40%
4%
6%
31%
29%
small
36%
mid-sized
35%
large
32%
North America
34%
Rest of Europe
23%
Poland
7%
Asia
4%
Other
mid-sized
mid-sized
large
large
48%
city center
city center
14%
suburbs
suburbs
37%
outside the
city center
outside
the city center
Compiled
by
ThinkCo,
2021
(n
=
100)
85%
60%
61%
mid-sized
outside the city center outside the city center
Europe overall
small
city center city center
Poland
large
suburbs suburbs
North America
food service
retail
offices
housing
culture
hotels
sports
transport
education
26. 51
50
Because malls often act as attractors,
responsible for drawing in visitors and
users from outside the development, they
are far less common in predominantly resi-
dential projects, which emphasize building
a community closely tied to its surround-
ings. These housing-heavy developments,
in turn, appear much more hospitable
to temporary or permanent marketplace
areas, which reinforce the local feel of the
neighborhood. Areas like these can be
found in almost a fifth of all mixed-use
developments that include a retail use.
Interestingly, the popularity of market-
place areas sets European mixed-use
developments apart from their North
American counterparts. While only 11%
of European developments feature a
marketplace area, in the US and Cana-
da the rate is as high as 32%. Reasons
for the difference may include a more
planned approach to establishing local
centers and deliberate efforts to reconsti-
tute elements comprising the traditional
city on the grounds of large suburban
developments. The remaining subcatego-
ries also tend to be more common among
American developments, which is most
likely due to their overall larger sizes and
functional independence.
offices
Offices are the second most popular
function in mixed-use complexes, ap-
pearing in 84% of the analyzed exam-
ples. All the developments in the sample
included office spaces leased in the
traditional manner—to one company for
a pre-determined period. Every fourth,
meanwhile, also included coworking
spaces and serviced offices. The former
are particularly welcome in fashionable
downtown locations, as they tend to
draw in young, creative entrepreneurs,
which, in turn, prompts further diversifi-
cation among a development’s user base
and reinforces a specific image of the
area.
Addressing the need to live and work
within the same place seems particularly
pressing in the wake of the COVID-19
pandemic. We have grown fond of the
time we have been gifted by the elimina-
tion of daily commutes through crowded
and congested cities. Our view of local-
retail
Our analyses indicate that retail is one
of the most common function in mixed-
use complexes, appearing in 93% of the
developments in a variety of shapes and
forms. To better understand its character,
we identified four distinct subcategories
within the retail function.
Independent stores, usually situated in
ground-floor locations, were the most
popular subcategory, appearing in 92%
of the projects that included retail in
its use mix. Smaller locations allow for
greater diversity in the product and ser-
vice offer, and bolster the local feel of the
property. Ground-floor locations usually
house specialist vendors offering a nar-
row product (bakeries, coffee roasteries,
butcher shops, and fruit and vegetable
stores) or service (tailors, shoemakers,
and hairstylists) lineup.
Big-box retailers come in second, appear-
ing in over 39% of projects that included
retail in its use mix, usually as part of
larger retail and service complexes or
big residential developments. Stores like
these are also often found in shopping
centers, the latter as popular in mixed-use
developments as supermarkets (40%).
OFFICE USE SUBCATEGORIES IN MIXED-USE COMPLEXES
RETAIL USE SUBCATEGORIES
IN MIXED-USE COMPLEXES
MOST COMMON RETAIL USE
SUBCATEGORIES BY DEVELOPMENT SIZE
Tradycyjna
100%
Fabryka
Norblina,
Capital
Park
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=
100)
ness and the advantages (or drawbacks)
offered by our immediate surroundings
has also changed. This shift may ulti-
mately benefit mixed-use developments,
which could potentially redefine the
standard of urban living by embracing a
careful mix of housing and office spaces.
Shopping galleries,
arcades
Marketplace
areas
Big-box stores
(supermarkets)
Independent stores
(mostly in ground floor
loctions)
40%
21%
39%
92%
100%
26%
mid-sized
small large
Traditional leases
Flexible leases
(coworking, serviced
offices)
mixed-use | characteristics of mixed-use developments
91%
91%
71%
35%
46%
25%
12%
29%
18%
35%
26%
51%
27. 53
52
housing
Housing is the third most popular func-
tion in mixed-use developments, appear-
ing in 80% of all analyzed complexes.
The reasons behind its significance are
manifold. First, housing introduces a
stable pool of residents into the neigh-
borhood, who will provide the user base
for the remaining uses to draw on. Sec-
ond, it is a key revenue stream, offering
a relatively quick return on investment
(residential properties for sale) as well as
long-term rental incomes. Third, housing
is prerequisite to any attempt to build a
community or a genuine sense of place.
In mixed-use complexes, housing is
dominated by two subcategories—prop-
erties for sale (81%) and properties for
commercial rental (64%). The third-larg-
est subcategory is long-term public
rental housing, appearing in 23% of the
analyzed developments. Rent-controlled
housing remains the hallmark of larger
developments, boasting considerable
public sector involvement and built on
public land, either entirely or in large part.
The resident pool is further diversified by
the presence of additional rental accom-
modations, like student housing (5%),
coliving and cohousing solutions (6%),
and senior housing (5%).
Tracing the correlation between types of
residential use and development size also
reveals that privately-owned housing
is relatively rare in smaller mixed-use
projects (the rate being 50% in smaller
developments and 83% in larger ones).
One possible reason for that may be
reluctance on the part of the investors to
relinquish full control over the property
by transferring some of the ownership
into private hands. Additionally, having
privately-owned properties on the prem-
ises may cause administrative difficulties
down the line and even render the com-
plex impossible to sell.
culture
Although nowhere near dominant in
terms of surface area, cultural build-
ings are still an important component
of mixed-use developments. Cultural
activity, in whatever shape or form, was
found in 61% of the projects. Alongside
being a natural attractor, the culture use
also complements a number of other
functions—it generates inbound travel
and satisfies the everyday cultural needs
of the community through libraries and
cultural centers. Cultural institutions often
serve as local community centers and
are particularly important to children and
seniors. Although most of their activity
is confined to the venues themselves
and expressed in the form of a variety of
events, they are nevertheless crucial to
the formation of a dynamic community.
Additionally, the commercial potential of
movie theaters and concert venues is not
insignificant.
The cultural buildings in question were
broken down by the type of traffic
they generate into two subcategories:
event-focused (theaters, movie theaters,
event venues) and person-focused
(museums, libraries, creative spaces).
The two subcategories exhibit a similar
prevalence in general (45% and 43%,
respectively); differences begin to emerge
only when we take development size into
account. In smaller projects, person-fo-
cused culture is more prevalent (43% vs
14%). As the development size grows,
so does the importance of event-focused
culture: we will find it in half of mid-
sized and 66% of larger developments.
Person-focused culture, however, does
not trail far behind in either, appearing
in 38% of midsized and 49% of larger
developments. Likewise, as the project
scale grows, so does the demand for
supplementing cornerstone uses with
commercial cultural buildings capable of
generating more inbound traffic.
RESIDENTIAL USE SUBCATEGORIES
IN MIXED-USE COMPLEXES
81%
MOST COMMON RESIDENTIAL
USE SUBCATEGORIES BY DEVELOPMENT SIZE MOST COMMON CULTURE
USE SUBCATEGORIES BY REGION
MOST COMMON CULTURE USE SUBCATEGORIES
BY DEVELOPMENT SIZE
64%
23%
5%
5%
6% 6%
9%
11%
4%
3%
6%
21%
9%
26%
46%
47%
60%
50%
59%
83%
0%
0%
0%
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35%
person-focused:
libraries, museums,
creative spaces
58%
event-focused:
cinemas, theaters,
events
31%
event-focused:
cinemas, theaters,
events
40%
person-focused:
libraries, museums,
creative spaces
senior
housing
coliving cohousing
properties
for sale
student
housing
long-term rental,
public
long-term rental,
commercial
mid-sized
small large
14%
43%
50%
66%
49%
38%
small mid-sized large
event-focused: cinemas, theaters
person-focused: libraries, museums
North America Europe
28. 55
54
sport
Mixed-use complexes are usually
equipped with sport infrastructure,
which appeared in 42% of the analyzed
developments. To better understand the
category, we broke it down by the type of
traffic generated into two subcategories.
One is focused on events, and includes
stadiums, arenas, and other buildings
capable of hosting large crowds. Venues
like that typically carry a very large foot-
print, so it should come as no surprise to
find them missing from smaller complex-
es and present in a fifth of large mixed-
use projects (especially in Asia and North
America).
The other subcategory is focused on
recreation and includes sports fields,
gyms, swimming pools, and other venues
geared toward amateur athletes. It is
much more common in mixed-use devel-
opments, appearing in a fifth of the small-
er complexes, 41% of the mid-sized, and
over half of the larger ones. Its popularity
is only slightly higher in Europe (42%)
than in America (32%).
hotels
Hotels appeared in 46% of all analyzed
mixed-use developments. Were we to
compare North American and European
developments, including those in Poland,
the results would be surprisingly similar.
Hotels grow more prevalent within mixed-
use developments as their size increas-
es—they were found in 36% small, 44%
mid-sized, and 57% large developments,
respectively. This once again seems to
evince the capacity of larger projects to
better diversify their offer. And although
the hotel function typically appears in larg-
er developments in the form of a separate
building (75%), establishing a separate,
dedicated hotel section within a hybrid
building is another popular solution (hotels
can be found in 45% of smaller projects).
As the nature of this type of business
naturally encourages further expansion of
the development’s offer, hotels seem an
obvious choice for a mixed-use complex
looking to grow. Aside from accommoda-
tions, most hotels also offer food service,
event and conference venues, sports
facilities, and other elements capable of
attracting a broad user base. This, in turn,
strengthens the synergy between the
hotel function and other uses featured in a
given development’s specific mix.
Soho
by
Yareal
PREVALENCE OF THE HOTEL USE BY DEVELOPMENT SIZE
PREVALENCE OF SPORTS USE SUBCATEGORIES
BY DEVELOPMENT SIZE
PREVALENCE OF SPORTS USE SUBCATEGORIES BY REGION
57%
Large
0%
0%
21%
41%
20%
54%
9%
4%
16%
45% 42%
32%
44%
mid-sized
36%
small
small
event-focused
(arenas, stadiums)
recreation-focused
(gyms, swimming pools, sports fields)
mid-sized large
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event-focused recreation-focused
Europe overall
Poland North America
29. 57
56
DIVERSIFYING THE USER BASE
A rich service offer can attract a broad
user base, diverse in terms of age,
wealth, and consumer behaviors, which,
in turn, can help a development support
round-the-clock activity. A diverse com-
munity can also infuse a property with
much-needed vibrancy and help it mesh
with the complex urban landscape of the
city. Such diversity, however, comes at
a cost: it requires user-friendly spaces,
tailored to a variety of individual needs,
and a broad, attractive price structure.
DIVERSIFYING
THE PRODUCT OFFER
The rise in user diversity is fueled by
an ever-deeper diversification of the
product offer. The residential use in
a development might encompass a
variety of different components: pri-
vately-owned apartments, long- and
short-term commercial rentals, public,
senior, and student housing, coliving
spaces, and others. The retail use might
include large shopping malls or big-
box stores, but also marketplace areas,
shopping arcades, and independent
street-level stores. Urban green spaces
and public areas may also be diversified.
All these efforts may further improve
the flexibility and long-term stability of
the development.
key aspects of
mixed-use developments
7
Given the complex nature of mixed-use
projects, grasping the variety of factors
that decide the success of these de-
velopments is essential. Our in-depth
analysis of over 100 examples from all
over the globe illustrates that mixed-use
developments, perhaps more than any
other project, must be predicated upon
a comprehensive strategy and a proper
programming plan.
The process begins with drafting a multi-
dimensional analysis of the selected site
to gain insight into the planned develop-
ment’s immediate surroundings—their
functional and residential cross-section,
demographics, wage structure—and,
consequently, establish a context against
which the project would unfold. This is
typically followed with a detailed investi-
gation into target user pools: prospective
residents, professionals, and users of the
local service base, and establishing their
overlap. These two steps allow us to
determine the parameters of the develop-
ment’s cornerstone use (which will drive
the development and define its image)
and select suitable ancillary uses with the
goal of focusing on building value and
long-term benefits. Further steps involve
refining the strategy, identifying revenue
streams, and drafting a detailed architec-
tural and urban design plan. The final, key
stage entails adopting a space manage-
ment framework—exemplary mixed-use
developments from around the globe
show that efficient property manage-
ment and community-building efforts can
attract a solid user base that will not melt
away in the face of competition or crisis.
multidimensional
diversification
Diversifying land use in mixed-use
projects can take place along a variety of
lines. At its most basic, the phrase de-
notes the utilization of at least three sig-
nificant and revenue-driving uses, often
supported by ancillaries. Diversifying the
product offer, the tenant base, and the
user base are three key avenues that can
be used to add value to a development.
Properties like these are usually managed
by a single entity, its day-to-day oper-
ations supporting this delicate balance.
At the same time, investors reluctant
to shoulder the burden of developing a
mixed-use property alone often decide to
commission a masterplan and then parcel
out individual parts of the development
to specialist partners.
DIVERSIFYING
THE TENANT BASE
The desired mix of tenants and services
ought to be strategically defined already
in the earliest stages of development
planning. The process will involve not
only selecting potential services and
determining their price ranges, but
also contemplating the character of the
businesses providing the services. While
corporate clients continue to be the most
stable tenants, introducing local brands
and small businesses into the tenant
profile ultimately stimulates the process
of shaping place identity. Additionally,
tenant selection is also crucial for reduc-
ing potential functional conflict between
individual components of the develop-
ment. A varied selection of venues, flex-
source:
Copernico,
Unsplash
Browary Warszawskie, Echo Investment
Diversification
in mixed-use
projects is
multidimensional.
Primarily, it
refers to the use
of at least three
significant and
profitable functions
that are often
supported by other
elements.
30. 59
ible leasing arrangements, preferential
rents for desirable tenants are but a few
of the instruments that can be used to
control the image of a development and
boost its appeal.
DIVERSIFYING THE INVEST-
MENT
One of the biggest long-term advan-
tages of mixed-use developments is the
diversification of investment portfolios.
They are a considerable asset in the real
estate market, segments of which are
known to be sensitive to business cycles
and prone to crises. The coronavirus
pandemic, for example, exacerbated
the problems plaguing retail spaces
and marked the beginning of a signifi-
cant downturn in the food service and
entertainment sectors. At the same time,
housing prices plateaued only for a mo-
ment, while the warehouse sector noted
record demand. The diverse nature of
mixed-use projects enables investors to
balance out losses produced by poor-
ly-performing assets with revenues from
in-demand uses.
pedestrian accessibility
Because individual uses in a mixed-use
development are separated by relative-
ly short distances, residents can find
food, shop, and rest all within the same
neighborhood. This, in turn, increases
the walking mode share in overall travel
and returns streets, public spaces, and
street-level stores to the people. In-
creasing the modal share of walking and
cycling cuts down on car use, which re-
duces street congestion and automobile
emissions while increasing overall safety.
Mixed land use also leads to thriving
communities and more diverse retail and
service bases. Increased population den-
sity in mixed-use developments, mean-
while, boosts the profitability of public
transport, thus providing a foundation on
which to build a network of interconnect-
ed locations.
The layout of the development ought to
be designed with pedestrians in mind
and be both clear and intuitive. Designers
should remember to avoid monotony in
the urban landscape and split individual
IMPACT OF USE MIXING ON REDUCING TRAVEL TIMES
live
live
play
play
work
work
zoning of activities leads to greater
distances in the city and more reliance
on private cars
compact and diverse complexes reduce
travel and allow walking and cycling
Compiled
by
ThinkCo,
based
on:
R.
Rogers,
Cities
for
a
Small
Planet,
Basic
Books,
1998
GREEN SPACE CHARACTERISTICS
availability and accessibility aesthetic amenities/equipment managment
acation, distance, size,
quantity, quality, security
Landscape, quality,
perception...
Infrastructure, services... frequency, pesticides,
watering...
GREEN SPACE IMPACTS
use and function setting features environmental regulation service
- active mobility
- food production
- gardening
- physical activity and sport
- relaxation and leisure
- social exchange
- impact on land price and rent level
-
modification of living environment and
residential quality
-
biodiversity support
- carbon storage
- pollution regulation
- soil protection
- temperature regulation
- water regulation
PATHWAYS TO HEALTH
individual status physical environment social environment
- healthy lifestyle
- immune system function
- mental state
- physical fitness
- air quality
- climate change adaptation
-
diverse natural micro-organism
and antigens
- noise
- temperature
- Water quality
- living expenses
- safety issues
-
social cohesion, interaction
and participation
HEALTH STATUS AND WELL-BEING
physical health mental health social well-being health inequity
- allergies
-
cardiovascular effects
- injuries
- obesity
- vector-borne diseases
- cognitive functions
- depression
- stress
- isolation
- quality of life
-
social determined health
differentials
- spatially determined health
differentials
IMPACT OF GREEN SPACES ON HUMAN HEALTH AND WELLBEING
Compiled
by
ThinkCo,
based
on:
Anne
Milvoy,
Anne
Roué-Le
Gall,
“Aménager
des
espaces
de
jeux
favorables
à
la
santé,”
La
Santé
en
Action,
vol.
434
(2015).
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