While Millennials still get the lion’s share of attention, Gen Z, the demographic cohort nipping at the heels of their older siblings, are beginning to take center stage. Known as the Plurals, Founders, or the iGeneration, Gen Z consumers may be setting their own rules, somewhat, but because of their age, still look to their parents and friends to make purchase decisions. In the second wave of the ThinkNow Gen™ We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions. You can download the report here - http://campaigns.thinknowresearch.com/downloads/thinknowgenz-we-are-shoppers-report-2017.html Check out our other reports - http://www.thinknowresearch.com/reports/

2. GENZShoppersataglance
1.GenderMatters
2.Old-SchoolRules
3.We’reNotAlwaysDigital
4.FrugalIsTheNew Black
5.OfBrandsAndMen
6.KidsWantWhatTheyCan’tHave6.KidsWantWhatTheyCan’tHave
7.SixDegreesOfSupervision
8.HappinessCan’tBeBoughtButIndependenceCan
9.GoodTasteDoesn’tLoseIt’sFlavor
10.IfItHasToBeHealthy,WaterPlease
11.IEatThereforeIAm ProudOfMyCulture

14. We are GenZ takes a holistic approach to understanding the generation of
individuals born between the years 1995 and 2005. ThinkNow Research, an
award-winning culturally-integrated market research agency, integrating
Hispanic, African-American, and Asian insights into custom market research,
presents and in-depth analysis of the brands, influencers, behaviors and
ideals that matter most to Generation Z.
Greg DeLacy, Business Development Manager
greg@thinknowresearch.com
(818) 843-0220 x118