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Analytics & UX=
Welcome To Data
Driven World
*‫סקר‬UXI2014
MeWeb
Analytics
WA+UX
What do we have today?
Web Analyst, CROer.
Yehuda Raizner
Hi, I’m a UX
expert and I
need DATA
Pages/Visit8.5
Pages/Visit2.3
 Know Our Users Better
Why do we need Analytics?
 Fail Fast
 Users Lie!
Know Our Users Better
It’s all about tasks…
Non Converted
2%98%
 Macro Conversions  Micro Conversions
 Contact an Agent  Download PDF
Try Demo
 Search Laser Tool
 Compare Tools
 ...
16% 42% 22%14%
30% 13% 9%
19%
2in a visit
260%
Higher Conversion rate
What users don’t do?
What Users Need?
What Users search?
What They search?
Psst…
Don’t forget to show them
the movie
Give them what they need.
‫סטודנטים‬
‫הוראה‬ ‫סגל‬
‫מרצים‬
‫מתעניינים‬
‫בוגרים‬
‫ותומכים‬ ‫ידידים‬
‫אנגלית‬ ‫דוברי‬
‫הנהלה‬ ‫חברי‬
‫בעבודה‬ ‫מתעניינ...
Data in Personas research
 Demographic
 Environment
 Habits & Likes
 Online Behavior
Fail Fast
Don’t Test Screens
 Test Decision making process
 Influence the rest of the cycle
 You can use it in other scenarios
Users Lie!
 Want to look Smart & Rational
 Don’t blame themselves
 Unaware of biases
But, Why?
And now, a movie…
Summary
 Know Our Users Better
 Fail Fast
 Users Don’t (always) Tell The true

Before you go home.
HIPPO
Highest Paid Person Opinion
Data Beats Opinion
Thank You!
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
How Web Analytics tools will help you do better user experience?
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How Web Analytics tools will help you do better user experience? Slide 1 How Web Analytics tools will help you do better user experience? Slide 2 How Web Analytics tools will help you do better user experience? Slide 3 How Web Analytics tools will help you do better user experience? Slide 4 How Web Analytics tools will help you do better user experience? Slide 5 How Web Analytics tools will help you do better user experience? Slide 6 How Web Analytics tools will help you do better user experience? Slide 7 How Web Analytics tools will help you do better user experience? Slide 8 How Web Analytics tools will help you do better user experience? Slide 9 How Web Analytics tools will help you do better user experience? Slide 10 How Web Analytics tools will help you do better user experience? Slide 11 How Web Analytics tools will help you do better user experience? Slide 12 How Web Analytics tools will help you do better user experience? Slide 13 How Web Analytics tools will help you do better user experience? Slide 14 How Web Analytics tools will help you do better user experience? Slide 15 How Web Analytics tools will help you do better user experience? Slide 16 How Web Analytics tools will help you do better user experience? Slide 17 How Web Analytics tools will help you do better user experience? Slide 18 How Web Analytics tools will help you do better user experience? Slide 19 How Web Analytics tools will help you do better user experience? Slide 20 How Web Analytics tools will help you do better user experience? Slide 21 How Web Analytics tools will help you do better user experience? Slide 22 How Web Analytics tools will help you do better user experience? Slide 23 How Web Analytics tools will help you do better user experience? Slide 24 How Web Analytics tools will help you do better user experience? Slide 25 How Web Analytics tools will help you do better user experience? Slide 26 How Web Analytics tools will help you do better user experience? Slide 27 How Web Analytics tools will help you do better user experience? Slide 28 How Web Analytics tools will help you do better user experience? Slide 29 How Web Analytics tools will help you do better user experience? Slide 30 How Web Analytics tools will help you do better user experience? Slide 31 How Web Analytics tools will help you do better user experience? Slide 32 How Web Analytics tools will help you do better user experience? Slide 33 How Web Analytics tools will help you do better user experience? Slide 34 How Web Analytics tools will help you do better user experience? Slide 35 How Web Analytics tools will help you do better user experience? Slide 36 How Web Analytics tools will help you do better user experience? Slide 37 How Web Analytics tools will help you do better user experience? Slide 38 How Web Analytics tools will help you do better user experience? Slide 39 How Web Analytics tools will help you do better user experience? Slide 40 How Web Analytics tools will help you do better user experience? Slide 41 How Web Analytics tools will help you do better user experience? Slide 42 How Web Analytics tools will help you do better user experience? Slide 43 How Web Analytics tools will help you do better user experience? Slide 44 How Web Analytics tools will help you do better user experience? Slide 45 How Web Analytics tools will help you do better user experience? Slide 46 How Web Analytics tools will help you do better user experience? Slide 47 How Web Analytics tools will help you do better user experience? Slide 48 How Web Analytics tools will help you do better user experience? Slide 49 How Web Analytics tools will help you do better user experience? Slide 50 How Web Analytics tools will help you do better user experience? Slide 51 How Web Analytics tools will help you do better user experience? Slide 52 How Web Analytics tools will help you do better user experience? Slide 53 How Web Analytics tools will help you do better user experience? Slide 54 How Web Analytics tools will help you do better user experience? Slide 55 How Web Analytics tools will help you do better user experience? Slide 56 How Web Analytics tools will help you do better user experience? Slide 57 How Web Analytics tools will help you do better user experience? Slide 58 How Web Analytics tools will help you do better user experience? Slide 59 How Web Analytics tools will help you do better user experience? Slide 60 How Web Analytics tools will help you do better user experience? Slide 61 How Web Analytics tools will help you do better user experience? Slide 62 How Web Analytics tools will help you do better user experience? Slide 63 How Web Analytics tools will help you do better user experience? Slide 64 How Web Analytics tools will help you do better user experience? Slide 65
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How Web Analytics tools will help you do better user experience?

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Web Analytics and UX have always gone hand in hand in order to understand user’s needs and create better experience in websites and apps.

There are dozens of tools, frameworks and methods that help us know our users better, tell what they want and present how they behave during their digital experience.

In this lecture, you will learn how to use data in Google Analytics and other Analytics tools in order to understand your user’s behavior patterns and make smarter decisions in your UX process. I’ll show you which data will help you in the process and which data you need to stay away from.

How Web Analytics tools will help you do better user experience?

  1. 1. Analytics & UX= Welcome To Data Driven World
  2. 2. *‫סקר‬UXI2014
  3. 3. MeWeb Analytics WA+UX What do we have today?
  4. 4. Web Analyst, CROer. Yehuda Raizner
  5. 5. Hi, I’m a UX expert and I need DATA
  6. 6. Pages/Visit8.5
  7. 7. Pages/Visit2.3
  8. 8.  Know Our Users Better Why do we need Analytics?  Fail Fast  Users Lie!
  9. 9. Know Our Users Better
  10. 10. It’s all about tasks…
  11. 11. Non Converted 2%98%
  12. 12.  Macro Conversions  Micro Conversions  Contact an Agent  Download PDF Try Demo  Search Laser Tool  Compare Tools  Read a Manual Task Completion Rate  Purchase
  13. 13. 16% 42% 22%14% 30% 13% 9% 19%
  14. 14. 2in a visit
  15. 15. 260% Higher Conversion rate
  16. 16. What users don’t do?
  17. 17. What Users Need?
  18. 18. What Users search?
  19. 19. What They search?
  20. 20. Psst… Don’t forget to show them the movie
  21. 21. Give them what they need.
  22. 22. ‫סטודנטים‬ ‫הוראה‬ ‫סגל‬ ‫מרצים‬ ‫מתעניינים‬ ‫בוגרים‬ ‫ותומכים‬ ‫ידידים‬ ‫אנגלית‬ ‫דוברי‬ ‫הנהלה‬ ‫חברי‬ ‫בעבודה‬ ‫מתעניינים‬ ‫השאר‬ ‫כל‬ Personas
  23. 23. Data in Personas research  Demographic  Environment  Habits & Likes  Online Behavior
  24. 24. Fail Fast
  25. 25. Don’t Test Screens  Test Decision making process  Influence the rest of the cycle  You can use it in other scenarios
  26. 26. Users Lie!
  27. 27.  Want to look Smart & Rational  Don’t blame themselves  Unaware of biases But, Why?
  28. 28. And now, a movie…
  29. 29. Summary  Know Our Users Better  Fail Fast  Users Don’t (always) Tell The true 
  30. 30. Before you go home.
  31. 31. HIPPO Highest Paid Person Opinion
  32. 32. Data Beats Opinion Thank You!
  • shlomizigart

    Jul. 15, 2015
  • udisa

    Jul. 14, 2015
  • davidfogel90

    Jul. 13, 2015

Web Analytics and UX have always gone hand in hand in order to understand user’s needs and create better experience in websites and apps. There are dozens of tools, frameworks and methods that help us know our users better, tell what they want and present how they behave during their digital experience. In this lecture, you will learn how to use data in Google Analytics and other Analytics tools in order to understand your user’s behavior patterns and make smarter decisions in your UX process. I’ll show you which data will help you in the process and which data you need to stay away from.

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