A presentation about how the end of mobile destinations is near as we move from content to context.

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G L A S S E F F E C T
June 2014
raimo van der klein
the end of mobile
destinations..
#SMM14

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i am a digital omnivore
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raimo van der klein:

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NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR
raimo van der klein:

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„no comment”
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raimo van der klein:

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G L A S S E F F E C T
raimovanderklein@gmail.com

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Context Mapping
Designing Google Glass services
requires to understand the
user’s context. With Context
Mapping we help you to find
relevant contextual triggers to
design Glass services.
Concept Development
To find your possibilities with
Glass we can support you with
eyeopening presentations,
inspirational workshops or
hackathons.
App Development
We Develop Glassware &
apps. Support you with
launching and promoting
your Glass project with the
world
Our Services

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Glass Apps

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Eaze
Handsfree Payments

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Customers
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TMG
Funda
Sanoma Digital
Nederlandse Spoorwegen
ABN AMRO
Rabobank
!
Active Ants
NOS
Heijmans
UCB
Warchild
Randstad
Veiligheidsregio Groningen

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the end of mobile
destinations..

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PEOPLE
2000 2008 2016 20241992
START
Analog to Digital
PEOPLE

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GSM
voice distribution
Software: Hardware: Behaviour:

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PEOPLE
INTERNET
“Voice to Data”
PEOPLE
INTERNET
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
SOCIAL

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App Store
content distribution
Software: Hardware: Behaviour:

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17http://weneverlookup.tumblr.com/

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18G L A S S E F F E C T

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The world of destinations
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data

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GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,
2008-2013: sensor storm

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fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..
2014

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capture our intentions
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ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
by understanding real-time context..
WEATHER
SOUND LEVELS

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ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
the delta in real-time context..
WEATHER
SOUND LEVELS

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third layer: hardware revolution
second layer: content revolution
first layer: communication revolution

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Gearfit 2
Samsung

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Nymi band by Bionym

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TellSpec

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Intel Mimo

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Amazon Dash

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Google Glass
G L A S S E F F E C T

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Android Wear

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NEST

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Driverless Cars
Google

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Boston Dynamics

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Hardware mutants get born
They have a body, a mind and a voice
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Brands are getting born
into the physical world
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These new entities are not
about consuming content
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but about removing friction between
intention and action
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so what about software?
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rich notifications in
iOS8
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notifications become the interface
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turning our focus back to the world
..away from destinations
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HOT MEDIA
„high definition and low participation”
COOL MEDIA
„low definition and high participation"
Marshall McLuhan

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Software: Hardware: Behaviour:
?

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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data

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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!
to Agents

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data
magic

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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!
to Agents

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Alvin Toffler -1972

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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!
to Agents

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are you able to maintain
a customer relationship in this world?
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are you allowed to operate
in the context of your customer
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time to claim your
contextual domain
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intimacy, trust, personal data,
intelligence, tone of voice,
physical manifestation
of your brand
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Softbank
Robot Pepper

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thank you
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G L A S S E F F E C T
raimovanderklein@gmail.com