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Solutions for Social Web Communication

    “Alternative Online Media”




October 26th2011                            Engaging Consumers with Brands
Online Display Advertising is challenged
                         Too much advertising kills the advertising




                                                    Engaging Consumers with Brands
Online Display Advertising is challenged
                    Online Display advertising efficiency is fading




                                                    Engaging Consumers with Brands
Whatare your alternatives

to online display ads and

contextual advertising?



                      Engaging Consumers with Brands
Any web resourcethat

are relevant to yourtargeted

audience canbe a potential

media touch point!


                       Engaging Consumers with Brands
Alternative Media Placement
                                     Social Ads




                              Engaging Consumers with Brands
Alternative Media Placement
                                Facebook Sponsored Story

    Facebook Ads              Facebook Sponsored Story




                                           Engaging Consumers with Brands
Alternative Media Placement
                               Facebook Sponsored Story - Cost

    Facebook Ads




    Facebook Sponsored Story




                                                Engaging Consumers with Brands
Alternative Media Placement
                              Pop up vs Pop under




                                   Engaging Consumers with Brands
Alternative Media Placement
.                             Pre-roll Advertising




                                   Engaging Consumers with Brands
Alternative Media Placement
                              Website Sponsorship




                                    Engaging Consumers with Brands
Alternative Media Placement
                              Sponsored Content




                                  Engaging Consumers with Brands
Alternative Media Placement
                              Sponsored Content




                                  Engaging Consumers with Brands
Alternative Media Placement
                              Sponsored posts in blogs




                                        Engaging Consumers with Brands
Alternative Media Placement
                              Branded Social Apps




                                    Engaging Consumers with Brands
Alternative Media Placement
                              In Games Ads




                              Engaging Consumers with Brands
Alternative Media Placement
                              Affiliate Marketing Programs




                                            Engaging Consumers with Brands
Alternative Media Placement
                                        Groupon




                              Engaging Consumers with Brands
Alternative Media Placement
                              Classified ads




                              Engaging Consumers with Brands
Thankyou! Do you have any questions?


                   Thierry Cellerin
                   E.: tcellerin@buzzfactory.ru
                   M.: +7 985 44 22 544
                   W.: www.buzzfactory.ru
                   B.: http://buzz-factory.livejournal.com/
                   Twitter: @buzzfactory_ru



                                        Engaging Consumers with Brands

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Alternative Online Media Placement

Editor's Notes

  1. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  2. http://www.charovnica-dv.ru/assortiment.php
  3. http://www.charovnica-dv.ru/assortiment.php
  4. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  5. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  6. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  7. Pop under generate 5 times more CTR than Pop up because they don’t interrupt directly the users internet experience
  8. Pop under generate 5 times more CTR than Pop up because they don’t interrupt directly the users internet experience
  9. Special Projects
  10. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  11. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  12. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  13. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  14. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  15. Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Affiliate marketing—using one website to drive traffic to another
  16. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  17. 9th sites most visited in the USA: 75 $ for Jobs ads, 10$ for appartment