Behavioural Targeting - CIM Summer Marketing Conference 2013
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Tom Whittam from Coast Digital spoke on Behavioural Targeting at the Chartered Institute of Marketing's summer marketing conference on 6th June 2013.
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Behavioural Targeting - CIM Summer Marketing Conference 2013
- 1. Thursday, 6 June 2013 Marketing you can measureTM Behavioural Targeting @CoastDigital 20% What is ‘Behavioural Targeting’? CIM East of England Summer Conference 2013 With Tom Whittam increase in use of behavioural targeting by the end of 2014 It can be over 2x more effective than other types of targeting
- 2. Marketing you can measureTM Behavioural Targeting @CoastDigital Behaviour is? How Do You Behave?
- 3. Marketing you can measureTM Behavioural Targeting @CoastDigital onsite offsite Targeting is? How It Works
- 4. Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Amazon Homepage onsite
- 5. Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Product & Cart onsite
- 6. Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Saved For Later onsite
- 7. 46% Facebook Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite
- 8. 46% Edgerank Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite
- 9. 46% YouTube Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite
- 10. 46% Netflix & LoveFilm Marketing you can measureTM Behavioural Targeting @CoastDigital Other Examples... increase in conversions from social media websites onsite
- 11. 46% Google Maps Marketing you can measureTM Behavioural Targeting @CoastDigital Other Examples... increase in conversions from social media websites onsite
- 12. Marketing you can measureTM Behavioural Targeting @CoastDigital Remarketing... Extra Customer Visibility offsite
- 13. Marketing you can measureTM Behavioural Targeting @CoastDigital Display Targeting... Real-Time Bidding offsite
- 14. Marketing you can measureTM Behavioural Targeting @CoastDigital Display Targeting... Mobile & Desktop offsite
- 15. Marketing you can measureTM Behavioural Targeting @CoastDigital Targeting is... Visible Personal Valuable
- 16. 4B6T% Buckets www.btbuckets.com Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites
- 17. Di4sc6o%unts Promotions Content Marketing you can measureTM Behavioural Targeting @CoastDigital BT Buckets... increase in conversions from social media websites
- 18. Co4n6v%ert Insights Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites www.convert.com
- 19. On4e6 C%ode Targeting Testing Marketing you can measureTM Behavioural Targeting @CoastDigital Convert Insights... increase in conversions from social media websites
- 20. 46% Personyze Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites www.personyze.com
- 21. C4o6nt%ent Ecommerce Financial Marketing you can measureTM Behavioural Targeting @CoastDigital Personyze... increase in conversions from social media websites
- 22. Marketing you can measureTM Behavioural Targeting @CoastDigital What do we know? Behaviour... How it works... Onsite Examples... Offsite Examples... Tools...
- 23. Marketing you can measureTM Behavioural Targeting @CoastDigital Questions?
- 24. Marketing you can measureTM Behavioural Targeting @CoastDigital Thank You! @TomWhittam Tom.Whittam@coastdigital.co.uk www.CoastDigital.co.uk