First webinar in our mini-series based on our 2015 Global Employee Benefits Watch. Find out what the latest trends are in global benefits administration and employee engagement.
2. WE ARE…
Revolutionizing global benefits
In 73 countries, 22 languages
450 People in 4 global locations
Thomsons Online Benefits – world leader in
global benefits management software
3. WHAT IS GEBW?
• Over 10 years of insight
• 2nd Global Edition
• Trends on global benefits strategy,
employee engagement and
technology solutions and adoption.
• Insight from more than 300 global
HR leaders
• Covering 4 million employees
worldwide
• 48 industries
• Americas, APAC, EMEA
4. OUR HYPOTHESIS
There are some common building
blocks that companies use in
delivering a global benefits strategy
which have a measurable
impact on its success…
5. WHAT ARE THE GLOBAL BENEFITS CHALLENGES?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Lack of Employee
Understanding of
Total Reward
High
Administration
Overhead
Inability to Report
on Global Spend
Inability to
Demonstrate ROI
Inability to
Communicate
Consistently
Escalating Benefit
Spend
No Yes
There are some consistent challenges that companies are facing in
delivering global benefits, centering on engagement, admin & governance
6. HOW ARE COMPANIES TRYING TO SOLVE IT?
51% of companies surveyed have a defined Global Benefits Strategy.
For those companies that do, there are some common ambitions for what
they want their approach to achieve, which can be summed up as
“bringing in the right people who can help drive business performance”
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Align with
Business Strategy
Attract & Retain
Talent
Remain
Competitive
Enhance
Engagement
Drive Business
Performance
Promote
Wellbeing
No Yes
7. WHAT ARE GLOBAL COMPANIES TRYING TO
ACHIEVE?
6%
67%
27%
Effectiveness of our Global
Benefits Strategy
Very effective Effective Not very effective
So, are there any measurable differences in the 51% of companies with a
defined strategy versus the 49% who don’t have a documented approach?
On self-diagnosis, nearly
75% of companies with a
defined strategy feel their
approach is effective…
But is it and can we find the
building blocks that
differentiate them from the
companies that don’t or don’t
have a defined strategy?
8. GLOBAL BENEFITS STRATEGY
Whereas, historically, many Global Benefits Strategies have been about
consistency of benefits, that wasn’t a strong theme from this year’s results
Instead, we believe that the building blocks have evolved to:
Consistent
Admin
Local
Design
Consistent
Comms
Global
Governance
9. GLOBAL BENEFITS STRATEGY
American multinational that
designs, manufactures, and
sells networking equipment.
Industry: IT-Hardware
Global Headcount: 74,043
Project: 62 EMEAR countries
$35-60k savings
on administration
costs per country
$1M+ in savings
through tax
efficiencies in
EMEA
11. COMMUNICATIONS & EMPLOYEE ENGAGEMENT
Employee engagement was both one of the greatest
challenges companies face in delivering their global benefits
strategy and one of their key objectives in proving its value
4%
15%
66%
15%
Overall Employee
Engagement Trends
Not engaged at all
Varies by region
Somewhat engaged
and responsive
Very engaged and
responsive
With only 15% of
companies feeling that
their global workforce is
well-engaged, the
majority of companies
have a way to go…
So what makes the
difference?
12. COMMUNICATIONS & EMPLOYEE ENGAGEMENT
We asked respondents to self-diagnose the effectiveness
of their communications and tell us about how they
communicate benefits with their employees
8%
24%
57%
11%
Is Your Communications
Approach Effective?
Strongly
disagree
Somewhat
disagree
Somewhat
agree
Strongly
agree
Those who feel their
approach is effective are:
• 25% more likely to
communicate frequently
• 35% more likely to have a
global benefit brand
• 37% more likely to use Total
Reward in some regions
Interestingly, no single medium had a positive link to engagement
13. COMMUNICATIONS & EMPLOYEE ENGAGEMENT
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All Some None All Some None
Yes No
Effectiveness of Communications Approach on Engagement
Not engaged at all Varies by region Somewhat engaged and responsive Very engaged and responsive
Overall, companies that used a combination of Total Reward
and a Global Benefits Brand were:
• Significantly more likely to have engaged employees; and
• Consistently did not believe that they had a real engagement challenge
14. COMMUNICATIONS & EMPLOYEE ENGAGEMENT
Not only does a strong
communications approach
drive engagement, it also
has a direct link to the
effectiveness of the overall
Global Benefits Strategy.
And, those companies
without a global benefits
strategy were 25% less
likely to say their comms
approach was working
0% 20% 40% 60% 80% 100%
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
Link between Effective Comms and
Effective Global Benefits Strategy
Very effective Effective Not very effective
15. COMMUNICATIONS & EMPLOYEE ENGAGEMENT
Multinational food-products
corporation based in France.
Industry: FMCG
Global Headcount: 98,236
83% of employees
logged onto the site
over the benefits
selection window
Employees rated their
reward scheme
24.6% higher
EMEA Challenges:
• Poor response rate and
results in their global survey
• No consistent approach to
benefits across business units
17. EFFECTIVE ADMINISTRATION
Second to employee engagement in the challenges faced by
respondents was the administration burden carried by teams:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internal Burden Provider Errors/SLA Inability to Report
Globally
Too Many Suppliers Lack of Employee
Ownerhship
Accuracy of Internal
Reporting
Global Admin Challenges
Yes No
18. EFFECTIVE ADMINISTRATION
Once again, we know what the consistent issues are, but can
we identify those who are overcoming the admin challenge?
38%
11%
51%
Use of Global HRSS Model
No
Planning
Yes
18%
55%
6%
13%
8%
Benefits Management Approach
Manual process
Different by Location
Local brokers software
HR software
Global Benefits Software
Although 51% have global HRSS, only 21% have consistent
approach to benefits admin (HR or Benefits Software)
19. EFFECTIVE ADMINISTRATION
So, do the 21% that have a consistent approach to admin
have an advantage over the rest?
0% 20% 40% 60% 80% 100%
Global Benefits Software
HR software
Local brokers software
Different by Location
Manual process
Admin Burden versus Benefits
Admin Approach
1 day or less 2 to 5 days 6+ days
In addition to being 20%
more likely to get admin
down to a day or less and
15% less likely for admin to
take 6 days or more,
people using benefits
software are also:
• 25% less likely to have an
internal admin burden
• Up to 40% less likely to have
global reporting issues
• 19% less likely to have an
issue with the # of suppliers
20. EFFECTIVE ADMINISTRATION
0% 20% 40% 60% 80% 100%
Manual process
Different by Location
HR software
Local brokers software
Global Benefits Software
Ability to Report Globally by
Admin Approach
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
Companies with global
benefits software are
significantly more likely to be
able to govern and report
globally on benefit spend.
In addition to that,
companies with Global
Benefits Software are 28%
more likely to say their
Global Benefits Strategy
was effective
21. EFFECTIVE ADMINISTRATION
Considering the above, it is interesting to see the admin preferences and
plan for our respondents, depending on the approach they take today.
Other than those companies using local broker software, the majority of
companies are looking to move to Global Benefits Software
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Local brokers software
HR software
Different by Location
Manual process
Global Benefits Software
Current and Preferred Approach to Administration
Manual process Different by Location Local brokers software HR software Global Benefits Software
22. DARWIN IN THE SHARED SERVICES
CENTER
Global principles around engagement
of employees
HR shared service centers
Globalizing payroll
Different benefits models
Reduced headcount
Better understanding and engagement
Ability to deliver local info remotely
Centralized reporting
American multinational
manufacturer
Industry: Manufacturing and
Tech
Global Headcount: 100,000+
24. KEY FINDINGS
• Those companies with a defined Global Benefits Strategy(GBS) are
running their Global Benefits More Effectively
• Effective Communications drives an Effective GBS
• Effective Comms is impacted by having a Global Benefits Brand,
Frequent Communications and Total Reward
• Effective Administration drives an Effective GBS
• Effective Admin is more likely with consistent software, especially
Global Benefits Software, which is more effective at reducing the
admin burden and improving global reporting
As multinationals continue to expand globally, they realize
the importance of having a unified benefits and rewards
strategy for their international workforce.
However, while the majority (51%) of employers have
a written global benefits strategy in place, a significant
number (45%) do not, which means many companies
have not yet centralized their benefits programs and
administration.
UK Version
In light of the increased expectation of a tailored and
personalized experience, global employers will have to
ensure their Total Reward strategy evolves alongside
the needs of the employees they need to attract and
continually engage in order to retain them long term.
A lack of understanding of the value of Total Reward
amongst employees is still the main challenge for
employers as reported by 57% of respondents.
There is much room for improvement, as only 9% of
employers offer Total Reward statements globally i.e.
in multiple countries, and an astounding 52% do not
provide Total Reward statements even in one country.
This creates the call to action, which is “you need a global benefits strategy, centred on having a global framework for comms, admin and governance, allowing for local differences in benefit policy and design”.