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Cloud-first as an enabler
of fast innovation
Ward Coessens
Lead Consultant, ThoughtWorks

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The business
problem
Daimler wanted to create a
sales experience which was
in line with their luxury brand
Create a product which
could adapt quickly to the
changing market
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“OTR is the most innovative and intuitive
everyday assistant the salesperson loves to
use, to add value to the sales experience!
Our platform is flexible enough to quickly
react to new or changing market
requirements”
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Speed
of delivery
Short
feedback cycle
Innovation
Shared vision
Cloud
Autonomous teams
Guild

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First releases
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Stand alone
Feedback
Side by side

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Lead time
Mean time to recovery
Change failure rate
Deployment rate
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Measurements
of success

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Hackathon
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Everybody can innovate
Low barrier to entry
Visible results

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Key challenges
OTR was not requested
by the users
Missing responsibility of the
product
Private cloud is less flexible, limits
scale and adds complexity
Aversion to failure
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Today!

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Key takeaways
Shared vision
Using the cloud allows you to
innovate faster
Add markets with ease and at speed
Cross functional teams enables
innovation
Everyone should innovate
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©ThoughtWorks 2020
“If you want to build a ship, don't drum up
the men to gather wood, divide the work,
and give orders. Instead, teach them to
yearn for the vast and endless sea.”
Antoine de Saint-Exupéry
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Thank you
Ward Coessens
edward.coessens@thoughtworks.com
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