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LEAN PRODUCT INNOVATION
@ThoughtWorks #LeanProduct
1
SINGAPORE ~ MAY 2016
Jonny Schneider & Natalie Hollier
WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. p...
TRADITIONAL APPROACH
THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• P...
LEAN PRODUCT DEVELOPMENT
Lean UX ~ Jeff Gothelf and Josh Seiden
explore the
problem/opportunity
build the right things bui...
UNDERSTAND THE
CURRENT CONDITION
DEFINE PURPOSE AND
INITIAL STRATEGY
EXPLORE SOLUTIONS
WITH EXPERIMENTS
DELIVER ON OUTCOME...
CROSS FUNCTIONAL “PODS”
Stories from the trenches
An app for airport tax refunds A tablet designed for classrooms
Getting the product design right ...
Service design blueprint
Foundational user research
Design wall
Sketch-to-code
Designer & developer pairing
Getting the product design right …
is not enough!
Getting the product strategy right ...
Prototype testing
Lean product roadmaps
Software, hardware & service design
Problem workshops, MVP workshops
Real world environment
Getting the product strategy right …
is not enough!
Getting the culture right ...
Become a learning organizationReport on learnings & customer value
Sales & marketing problem validationGoal-oriented teams...
Product design
+
Product strategy
+
People & culture
QUESTIONS?
Jonny Schneider & Natalie Hollier
Lean Product Innovation
Lean Product Innovation
Lean Product Innovation
Lean Product Innovation
Lean Product Innovation
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Lean Product Innovation

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Presented by Johnny Schneider and Natalie Hollier

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Lean Product Innovation

  1. 1. LEAN PRODUCT INNOVATION @ThoughtWorks #LeanProduct 1 SINGAPORE ~ MAY 2016 Jonny Schneider & Natalie Hollier
  2. 2. WORKING SMARTER 50% of product features are NOT USED 60-80% of development effort is REWORK 200x cost to change code vs. prototypes Failed product launches, anyone? (1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf (2) and (3) IBM Requirements management white paper (December 2009)
  3. 3. TRADITIONAL APPROACH
  4. 4. THERE MUST BE A BETTER WAY • Learn about customer needs early and often • Prototype, test and get real market feedback • Pivot your product and features based on learnings
  5. 5. LEAN PRODUCT DEVELOPMENT Lean UX ~ Jeff Gothelf and Josh Seiden explore the problem/opportunity build the right things build things right + + AGILE UX + DEV DESIGN THINKING LEAN STARTUP
  6. 6. UNDERSTAND THE CURRENT CONDITION DEFINE PURPOSE AND INITIAL STRATEGY EXPLORE SOLUTIONS WITH EXPERIMENTS DELIVER ON OUTCOMES IN REAL MARKETS
  7. 7. CROSS FUNCTIONAL “PODS”
  8. 8. Stories from the trenches
  9. 9. An app for airport tax refunds A tablet designed for classrooms
  10. 10. Getting the product design right ...
  11. 11. Service design blueprint
  12. 12. Foundational user research Design wall Sketch-to-code Designer & developer pairing
  13. 13. Getting the product design right … is not enough!
  14. 14. Getting the product strategy right ...
  15. 15. Prototype testing
  16. 16. Lean product roadmaps Software, hardware & service design Problem workshops, MVP workshops Real world environment
  17. 17. Getting the product strategy right … is not enough!
  18. 18. Getting the culture right ...
  19. 19. Become a learning organizationReport on learnings & customer value Sales & marketing problem validationGoal-oriented teams, Embedded UX TRUST HUMILITY COURAGE
  20. 20. Product design + Product strategy + People & culture
  21. 21. QUESTIONS? Jonny Schneider & Natalie Hollier

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