Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded. Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.

1. LOCATION BASED MESSAGING

2. Thumbvista™ is a mobile marketing
solution provider based in St. Louis,
Missouri providing businesses all across
the U.S. with location targeted mobile
phone communications via SMS, MMS
and Passbook coupons.

3. § 67% of mobile users agree that location-
based coupons are “very convenient and
useful”
§ 42.3% of consumers prefer SMS-based
coupons over QR code scanning and push
notifications
§ Mobile coupons get 10 times the
redemption rate of traditional coupons
§ 2 out of 3 smartphone users are
interested in receiving a geo-relevant
coupon
Sources – Trendblog.net Radium one & Harris

4. How to reach consumers with a location-
relevant message without requiring them
to download an app?
Ø Mobile usage is on the rise, but the majority of apps used or
downloaded are on the decline because app stores are
oversaturated

5. § For any message to be effective,
it must be relevant to the
person, place or time.
§ Collecting user information,
such as location, can only be
done a few ways with the most
common being via a downloaded
mobile application, but another
option is via carrier cell towers
(network based).

6. Thumbvista’s advantage is the all in one,
non-app network-based solution. Our
mobile messaging dashboard can send
messaging using collected demographics
& device locations by setting up
geofences (virtual perimeters) & using
cell tower data to send the most targeted
message possible to consumers.
Our dashboard also includes usage
reports, such as total opt-ins/opt-outs,
SMS sent & geofence data for campaign
strategy.

7. ©"2012"AT&T"Intellectual"Property."All"rights"reserved."AT&T,"the"AT&T"logo"and"all"other"AT&T""marks"contained"herein"are"trademarks"of"AT&T"Intellectual"Property"and/or"AT&T"affiliated""companies."All"other"marks"contained"herein"are"the"property"of"their"respective"owners."
! "
App!Based"
Platform!specific"App"
Accuracy"
Adoption"Hurdle"
US"Addressable"Subs"
Speed"
Network!Based"
Indoor"Coverage"
Downtown"Coverage"
Battery"Drain"
~300"million"
NO"Download"
NO" "All"phones"
3" "30"seconds"
5" " meters"
YES"
Better"
None"
~50"million"
Platform"specific"(iPhone,"Android,"
Blackberry,"Windows,"Symbian,"etc.)"
App"Download"Required"
15" "30"seconds"
5" 100"meters"
NO"
Worse"
Substantial"
Utilizes"cross"carrier"network"infrastructure"to"locate"any"device"on"a"Tier"One"US"Carrier"*"
Location"command"is"initiated"through"a"secure"webKservices"API"that"can"be"defined"to"request"
"
Billed"on"a"transaction"basis."We"bill"only"for"successfully"returned"location"information"
*"Global"Cell!ID"Location"Database"provides"GSM"Carrier"Cell!ID"location"for"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
devices"with"AT&T"SIM"and"is"only"available"through"Loc!Aid"LIS"API"
"
Source: AT&T

8. A Geofence is a virtual perimeter
designated around a point or
encompassing an area. The Geofence
can trigger notifications of devices
that enter, leave or dwell in the area
by using location technologies.
*Source: Verve

9. A marketer can set multiple
Geofences with strategic dates &
times. Our system checks the
location of all opted-in devices in
conjunction with the geofenced
area.
Our system then sends a unique,
targeted message to opted-in users
via SMS or MMS based on their
current location or demographics.

10. STEP 1. The mobile user must initiate
opt-in process. With the non-app
version of location-based messaging,
there is no app to download; only an
opt-in required.
This can be accomplished through a
web form, by scanning a QR code,
texting a keyword, etc.

11. STEP 2. The mobile user only receives
unique, location-based messages, meaning
they won’t be bombarded every time they
enter the area.
Messages are only received if the user is
within the designated area at the scheduled
time. Once the user receives the message
they will have the ability to link to special
pages and even share with friends nearby.

12. STEP 1. Getting opt-ins. Whether we
are using an existing text marketing
list, converting email subscribers or
loyalty members, or launching an opt-
in campaign as part of your in-store
and out-of-store marketing strategies,
we have many options to help grow
your list.

13. STEP 2. Create a strategy based on the
creative message to be sent.
Strategies will include message
content, campaign length/timing and
geofence locations.
For enhanced reporting purposes, link
to landing pages for tracking or to
enable a social sharing feature.

14. STEP 3. Review your campaign results:
Results will include:
§ Total opt-ins, opt-outs & yet-to-confirm
devices.
§ Total amount of messages triggered.
§ Busiest day or time of day for opted-in
users within geofences and which
geofence triggered the most messages.

15. LOCATION BASED MESSAGING
For more information
contact@Thumbvista.com
1-855-554-4900