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In the past five decades, the West spent $2.3 trillion on foreign aid but still could not get four-dollar bed nets to poor families…Unfortunately, statistics like this are rampant. One of the primary reasons for this is a lack of contextual knowledge on African issues.
At Addis Ideas, we believe that Africans have the power to work together to create their own development solutions.
Our solution is to combine African innovation, Collaboration, and Outside Sponsorship.
Our revolutionary mobile application has the UI of Kickstarter and the social networking capabilities of Facebook. Users submit their project ideas into a live feed, where they instantly receive feedback from other users, and generate public support and private sponsorship for their innovation.
Our target market captures 77% of internet users in Africa. This is a $275 Billion opportunity.
Meet Yonas…Yonas is a 20-something with a degree in economics. He has access to most modern technologies, and is driven by the desire to uplift his surrounding community. Yonas represents our target market: young cosmopolitan Africans.
Although Yonas is our target market, Addis Ideas caters to every African. That’s why we’re servicing the following: A mobile friendly web application to cater to the 57% of Africans that rely on mobile phones for internet. And SMS Integration, to provide limited features to users without Internet: such as voting on ideas and posting comments.
We’ve gamified our application to better market to African consumers. Features such as Leaderboards, Reputation Points, and Badges not only incentivize user engagement, but reward the most innovative development ideas.
Our team has a multi-disciplinary background, with skill sets in emerging markets, mobile development, marketing, and finance. We represent institutions such as MIT, Duke, Deloitte, and Goldman Sachs. Moreover, we all share a passion for Addis Ideas. Remember at Addis Ideas, African Ideas Matter.
We’ve completed a prototype and are working to release the first iteration of our application by early July. After this, we will launch our 12-month pilot program in Ethiopia, where we will engage in customer learning initiatives to stimulate demand—such as offering free trials to our premium accounts and hosting demo days at universities—promote through traditional media (i.e. TV and radio), and build relationships with relevant sponsors. We will partner with relevant NGO’s, Businesses, and Angel Investors. So far, we’ve started talks with UNECA, Deloitte, McKinsey, and ----. We view all of this as necessary to ensure retention of valuable sponsors, a critical mass of users, educated & innovative consumers, and scalable & innovative project ideas.
We offer a unique social engagement opportunity for all of our customer segments. However, we will primarily focus on Social Entrepreneurs and Sponsors for revenue generating activities. Social entrepreneurs can expect meaningful collaborations, project growth, visibility and possible funding for their existing projects. Sponsors (who represent highly, coveted organizations and firms) looking can expect to find scalable, popular, and innovative projects to support.
No other platform mirrors Addis Ideas’ capabilities. Addis Ideas is the only app that combines features from these popular platforms and uniquely caters to African development.
Addis Ideas Business Model / Pitch Deck
NGO’s / IGO’s,
$2.3 Trillion spent on Foreign Aid, but
development still lags
African Innovation + Collaboration
= African Development Solutions
Key Partners Key Resources
International Development Community
Critical Mass of Users
Educated & Innovative Consumers
Scalable & Innovative Project Ideas
Pilot Program in Ethiopia
Customer Learning Initiatives
Traditional Marketing Strategies
Building Sponsor Relationships
Get noticed – turn your opportunity
into a reality & get funded.
Improve the world around you. Be the
change you wish to see.
Find and support innovation
Target the market around you.
Expect meaningful collaborations,
project growth, visibility, and
Expect fulfilling initiatives to
Expect to find scalable,
popular, and innovative
Expect exposure amongst
Company Social Networking Crowdfunding Project Ideas
“An app that harnesses the power of African Innovation. ”
“Addis Ideas addresses challenges faced on the African continent from African perspectives .”
Smile & Mobile
Mark Anthony Neal
Duke Professor, Author, &
Left of Black blog creator
“A revolutionary mobile app to crowd source development ideas. ”
Contact (770) 377-3747
Tia Ayele | Co Founder