4. How Addis Ideas Works
Submit your ideas
to a live feed
Collaborate to make the best
possible development
solutions
Get access to Verified Sponsors
– key stakeholders in
development
5. The Market
229 Million
Target Market
298 Million
African Internet
Users
$275 Billion
• Our target market
captures 77% of
African internet users
• This is $275 Billion
opportunity
7. Our Products: Mobile & Web Integration
1. Mobile-Friendly Web
Application
2. Android Application and /
or iOS (Delivery Date TBA)
3. SMS Integration
11. Key Partners Key Resources
NGOs
Businesses
Venture Capitalists
International Development Community
Valuable Sponsors
Critical Mass of Users
Educated & Innovative Consumers
Scalable & Innovative Project Ideas
Key Activities
Platform Development
Pilot Program in Ethiopia
Customer Learning Initiatives
Traditional Marketing Strategies
Building Sponsor Relationships
12. Customer
Segments
Social Entrepreneurs
Do-Gooders
Sponsors
Advertisers &
Marketers
Value
Propositions
Get noticed – turn your opportunity
into a reality & get funded.
Improve the world around you. Be the
change you wish to see.
Social engagement.
Find and support innovation
around you.
Target the market around you.
Customer
Relationships
Expect meaningful collaborations,
project growth, visibility, and
possible funding.
Expect fulfilling initiatives to
engage in.
Expect to find scalable,
popular, and innovative
projects.
Expect exposure amongst
targeted groups.
13. Company Social Networking Crowdfunding Project Ideas
African Development
Focus
Facebook
Kickstarter
Linkedin
AngelList
Kiva
SeeClickFix
Addis Ideas
Competitor Analysis
14. Our Supporters
“An app that harnesses the power of African Innovation. ”
“Addis Ideas addresses challenges faced on the African continent from African perspectives .”
Smile & Mobile
Mark Anthony Neal
Startup Spotlight
Duke Professor, Author, &
Left of Black blog creator
“A revolutionary mobile app to crowd source development ideas. ”
Tech Moran
Startup Spotlight
In the past five decades, the West spent $2.3 trillion on foreign aid but still could not get four-dollar bed nets to poor families…Unfortunately, statistics like this are rampant.
One of the primary reasons for this is a lack of contextual knowledge on African issues.
At Addis Ideas, we believe that Africans have the power to work together to create their own development solutions.
Our solution is to combine African innovation, Collaboration, and Outside Sponsorship.
Our revolutionary mobile application has the UI of Kickstarter and the social networking capabilities of Facebook.
Users submit their project ideas into a live feed, where they instantly receive feedback from other users, and generate public support and private sponsorship for their innovation.
Our target market captures 77% of internet users in Africa. This is a $275 Billion opportunity.
Meet Yonas…Yonas is a 20-something with a degree in economics. He has access to most modern technologies, and is driven by the desire to uplift his surrounding community.
Yonas represents our target market: young cosmopolitan Africans.
Although Yonas is our target market, Addis Ideas caters to every African. That’s why we’re servicing the following:
A mobile friendly web application to cater to the 57% of Africans that rely on mobile phones for internet.
And SMS Integration, to provide limited features to users without Internet: such as voting on ideas and posting comments.
We’ve gamified our application to better market to African consumers.
Features such as Leaderboards, Reputation Points, and Badges not only incentivize user engagement, but reward the most innovative development ideas.
Our team has a multi-disciplinary background, with skill sets in emerging markets, mobile development, marketing, and finance. We represent institutions such as MIT, Duke, Deloitte, and Goldman Sachs. Moreover, we all share a passion for Addis Ideas.
Remember at Addis Ideas, African Ideas Matter.
We’ve completed a prototype and are working to release the first iteration of our application by early July.
After this, we will launch our 12-month pilot program in Ethiopia, where we will engage in customer learning initiatives to stimulate demand—such as offering free trials to our premium accounts and hosting demo days at universities—promote through traditional media (i.e. TV and radio), and build relationships with relevant sponsors.
We will partner with relevant NGO’s, Businesses, and Angel Investors. So far, we’ve started talks with UNECA, Deloitte, McKinsey, and ----.
We view all of this as necessary to ensure retention of valuable sponsors, a critical mass of users, educated & innovative consumers, and scalable & innovative project ideas.
We offer a unique social engagement opportunity for all of our customer segments.
However, we will primarily focus on Social Entrepreneurs and Sponsors for revenue generating activities.
Social entrepreneurs can expect meaningful collaborations, project growth, visibility and possible funding for their existing projects.
Sponsors (who represent highly, coveted organizations and firms) looking can expect to find scalable, popular, and innovative projects to support.
No other platform mirrors Addis Ideas’ capabilities.
Addis Ideas is the only app that combines features from these popular platforms and uniquely caters to African development.