3. On-Site Analysis
Health Check - SERPs Appearance
ACG
1. Perform Site
search:
Search “www.(brand
name).com in Google
About 497.000 results
(0.32seconds)
About 9 results (0.69
seconds)
About 322.000 results
(0.50seconds)
2. Perform Brand
search
Search “Transperfect”in Google
input: lionbridge
result: 1st result, no ad
search result display
“lionbridge translation
services”-> no paid
search results
input: hp acg
result: 1st result, no ad
search result display
“hp acg translation
services” -> google ad
bought by
“www.onehourtranslatio
n.com”
input: Transperfect
result:--on 2nd number in
adworld
“transperfect translation
services” -> google ad bought
by
“www.onehourtranslation.co
m”
3.Duplicate
content
review/total
number of pages
indexed
input:--
site:www.lionbridge.com
result:--About 201results
input:--site:
lionbridge.com
result:--About 8840
results
input:
site:www.transperfect.com
result:--About 1590 results
input:--site:transperfect.com
result:--About 42,600 results
4. On-Site Analysis
Usability Review
Eliminate render-blocking JavaScript
and CSS in above-the-fold content
Optimize images
Properly formatting and
compressing images can
save many bytes of data.
Leverage browser caching
Setting an expiry date or a maximum
age in the HTTP headers for static
resources instructs the browser to
load previously downloaded
resources from local disk rather than
over the network.
Consider Fixing:
13. Key Recommendations
• Use Paid Search Advertising to regain traffic from
competitors
• Generate more backlinks from pages with high authority
like .org and .gov
• Stay up with the trends of keywords in order to boost
traffic, content marketing is crucial nowadays
• Enter transperfect.com to major directories like dmoz.com
and yahoo directories, yandex, gimpsy and others
• Sort out technical improvements off page
• Improvements in the sense of online customer journey
engagement could take place in order to increase the time
spend on page, thus boosting SEO