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An SEO Audit Competitor
Analysis
On-Site Analysis
Health Check - SERPs Appearance
ACG
1. Perform Site
search:
Search “www.(brand
name).com in Google
About 497.000 results
(0.32seconds)
About 9 results (0.69
seconds)
About 322.000 results
(0.50seconds)
2. Perform Brand
search
Search “Transperfect”in Google
input: lionbridge
result: 1st result, no ad
search result display
“lionbridge translation
services”-> no paid
search results
input: hp acg
result: 1st result, no ad
search result display
“hp acg translation
services” -> google ad
bought by
“www.onehourtranslatio
n.com”
input: Transperfect
result:--on 2nd number in
adworld
“transperfect translation
services” -> google ad bought
by
“www.onehourtranslation.co
m”
3.Duplicate
content
review/total
number of pages
indexed
input:--
site:www.lionbridge.com
result:--About 201results
input:--site:
lionbridge.com
result:--About 8840
results
input:
site:www.transperfect.com
result:--About 1590 results
input:--site:transperfect.com
result:--About 42,600 results
On-Site Analysis
Usability Review
Eliminate render-blocking JavaScript
and CSS in above-the-fold content
Optimize images
Properly formatting and
compressing images can
save many bytes of data.
Leverage browser caching
Setting an expiry date or a maximum
age in the HTTP headers for static
resources instructs the browser to
load previously downloaded
resources from local disk rather than
over the network.
Consider Fixing:
On-Site Analysis
Server Redirect / Response Codes
On-Site Analysis
Server Redirect / Response Codes
Competitive Analysis
Competitive Site List
Competitive Analysis
Traffic
Competitive Analysis
Traffic (Competitors Comparison)
Competitive Analysis
Authority
Competitive Analysis
Authority
Competitive Analysis
Authority
Key Recommendations
• Use Paid Search Advertising to regain traffic from
competitors
• Generate more backlinks from pages with high authority
like .org and .gov
• Stay up with the trends of keywords in order to boost
traffic, content marketing is crucial nowadays
• Enter transperfect.com to major directories like dmoz.com
and yahoo directories, yandex, gimpsy and others
• Sort out technical improvements off page
• Improvements in the sense of online customer journey
engagement could take place in order to increase the time
spend on page, thus boosting SEO
Bibliography Resources
• http://tools.pingdom.com/
• https://developers.google.com/speed/pagesp
eed/insights
• http://www.similarweb.com/
• majestic.com
• http://searchengineland.com/
Thank you

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Transperfect - Seo Audit Competitor Analysis

  • 1. fdgdfg An SEO Audit Competitor Analysis
  • 2.
  • 3. On-Site Analysis Health Check - SERPs Appearance ACG 1. Perform Site search: Search “www.(brand name).com in Google About 497.000 results (0.32seconds) About 9 results (0.69 seconds) About 322.000 results (0.50seconds) 2. Perform Brand search Search “Transperfect”in Google input: lionbridge result: 1st result, no ad search result display “lionbridge translation services”-> no paid search results input: hp acg result: 1st result, no ad search result display “hp acg translation services” -> google ad bought by “www.onehourtranslatio n.com” input: Transperfect result:--on 2nd number in adworld “transperfect translation services” -> google ad bought by “www.onehourtranslation.co m” 3.Duplicate content review/total number of pages indexed input:-- site:www.lionbridge.com result:--About 201results input:--site: lionbridge.com result:--About 8840 results input: site:www.transperfect.com result:--About 1590 results input:--site:transperfect.com result:--About 42,600 results
  • 4. On-Site Analysis Usability Review Eliminate render-blocking JavaScript and CSS in above-the-fold content Optimize images Properly formatting and compressing images can save many bytes of data. Leverage browser caching Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network. Consider Fixing:
  • 13. Key Recommendations • Use Paid Search Advertising to regain traffic from competitors • Generate more backlinks from pages with high authority like .org and .gov • Stay up with the trends of keywords in order to boost traffic, content marketing is crucial nowadays • Enter transperfect.com to major directories like dmoz.com and yahoo directories, yandex, gimpsy and others • Sort out technical improvements off page • Improvements in the sense of online customer journey engagement could take place in order to increase the time spend on page, thus boosting SEO
  • 14. Bibliography Resources • http://tools.pingdom.com/ • https://developers.google.com/speed/pagesp eed/insights • http://www.similarweb.com/ • majestic.com • http://searchengineland.com/