2. THREE WORDS I FEEL ENCAPSULATE ME
PROFESSIONALLY WOULD BE AMBITIOUS, DISCIPLINED,
AND INNOVATIVE. I JOINED FULL SAIL IN 2022 WITH
THE INTENT TO GAIN KNOWLEDGE ABOUT AN INDUSTRY
I HAVE BEEN INTRIGUED BY SINCE CHILDHOOD; THAT
BEING THE MUSIC INDUSTRY. DESPITE LACKING
TANGIBLE MUSICAL TALENT I POSSESSED AN INNATE
DESIRE TO FIGURE OUT WHERE I CAN FIT INTO THE
INDUSTRY AND IMMENSELY IMPACT IT IN A FASHION
SIMILAR TO A SEAN “DIDDY” COMBS OR A RUSSELL
SIMMONS. I BELIEVE I HAVE THE KNOWLEDGE, SKILLS,
AND FORESIGHT TO BE ABLE TO ASSIST ARTIST/
ENTITIES WITHIN THE ENTERTAINMENT INDUSTRY
WITH ALMOST EVERYTHING THAT IS REQUIRED TO
SUCCEED IN THIS EVER-CHANGING DIGITAL AGE. A FEW
OF MY SKILLS WORTH MENTIONING CONSIST OF
CONTENT CREATION, MERCHANDISE DESIGN AND
DISTRIBUTION, PLAYLISTING, AND ARTIST
DEVELOPMENT.
IDENTITY
3. PROFESSION
POTENTIAL JOB TITLES:
• DIGITAL MARKETING MANAGER
• MERCHANDISE TECHINAL DESIGNER
• DIRECTOR OF PRODUCT - PODCAST
CREATOR TOOLS
BRAND ARCHETYPE - BASED ON MY
BRAND ARCHETYPE: THE SAGE; I
APPROACH WORK IN AN INTELLIGENT,
WELL-RESEARCHED MANNER. I’M
COMMITTED TO LEARNING FOR MYSELF,
AND FOR THE PURPOSE OF SHARING
KNOWLEDGE WITH OTHERS, FOR THE
BETTERMENT OF THE TEAM.
MARKETING/DESIGN IN THE MUSIC INDUSTRY
4. ROLE PLAYERS IN THE DIGITAL SECTOR OF MUSIC
DIGITAL CONTENT
JORDAN HEIBNER
OUTREACH PLAN:
• I WILL ADD MORE DETAILS AND CONTENT TO MY
LINKEDIN PROFILE TO HAVE A MORE PROFESSIONAL
LOOK BEFORE REACHING OUT TO JORDAN.
• I WILL REACH OUT TO JORDAN VIA EMAIL OR HIS
LINKEDIN PROFILE.
• I INTEND TO REACH OUT TO JORDAN MID 2023,
AFTER ESTABLISHING MORE OF AN ONLINE
PRESENCE.
PROFILE
PICTURE
DIRECTOR OF STREAMING AND
PLAYLISTING AT ROC NATION
DAYNA BYRNES
OUTREACH PLAN:
• I WILL ADD MORE DETAILS AND CONTENT TO MY
LINKEDIN PROFILE TO HAVE A MORE PROFESSIONAL
LOOK BEFORE REACHING OUT TO DAYNA.
• I WILL REACH OUT TO DAYNA VIA EMAIL OR HER
LINKEDIN PROFILE.
• I INTEND TO REACH OUT TO DAYNA MID 2023, AFTER
ESTABLISHING MORE OF AN ONLINE PRESENCE.
PROFILE
PICTURE
SENIOR MANAGER OF DIGITAL
CONTENT AT ROC NATION
NNEOMA AJIWE
OUTREACH PLAN:
• I WILL ADD MORE DETAILS AND CONTENT TO MY
LINKEDIN PROFILE TO HAVE A MORE PROFESSIONAL
LOOK BEFORE REACHING OUT TO NNEOMA.
• I WILL REACH OUT TO NNEOMA VIA EMAIL OR HER
LINKEDIN PROFILE.
• I INTEND TO REACH OUT TO NNEOMA MID 2023,
AFTER ESTABLISHING MORE OF AN ONLINE
PRESENCE.
PROFILE
PICTURE
SOCIAL MARKETING MANAGER
AT SPOTIFY
5. GOALS
SHORT TERM: (IMMEDIATELY AFTER GRADUATION, 2024)
•SECURING A JOB WITH SPOTIFY.
‣ I WILL ESTABLISH A PRESENCE ON SOCIAL MEDIA
WITHIN THE NEXT FEW MONTHS, BY POSTING MORE
MEANINGFUL CONTENT THAT SPEAKS TO WHO I WANT TO
BE PROFESSIONALLY.
‣ I WILL GRADUATE FROM FULL SAIL BY 2024.
‣ I WILL FURTHER MY KNOWLEDGE OF SPOTIFY TO ENSURE
I AM WELL INFORMED ABOUT THE BUSINESS BY THE
TIME I SECURE AN INTERVIEW.
MID TERM: (2026)
•SECURE A MANAGEMENT ROLE WITHIN THE MUSIC
INDUSTRY.
‣ I WILL SPEND MY FIRST FEW YEARS GAINING HANDS ON
ENTRY LEVEL EXPERIENCE IN THE INDUSTRY.
‣ I WILL ATTEND EVENTS, WORKSHOPS, AND ANY OTHER
NETWORKING OPPORTUNITIES TO EXPAND MY
CONNECTIONS.
LONG TERM: (2030)
•BECOME AN EXECUTIVE IN THE MUSIC INDUSTRY,
PREFERABLY FOR A RECORD LABEL.
‣ I WILL ADVANCE IN THE INDUSTRY UTILIZING GAINED
AND APPLIED KNOWLEDGE FROM PREVIOUS ROLES.
‣ I WILL PROVE MYSELF IN MULTIPLE FACETS OF THE
INDUSTRY, POSSIBLY MARKETING, MERCHANDISING,
AND/OR MANAGEMENT.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
GRAPHIC/PHOTO DESIGN
SOFT
HARD
Novice / Adept / Expert
CONTENT CREATION Novice / Adept / Expert
WRITTEN AND VERBAL SKILLS Novice / Adept / Expert
COMPUTER PROFICIENCY Novice / Adept / Expert
CAD SOFTWARE PROFICIENCY
SOFT
HARD
Novice / Adept / Expert
DATABASE MANAGEMENT Novice / Adept / Expert
TEAM LEADERSHIP SKILLS Novice / Adept / Expert
COMPUTER PROFICIENCY Novice / Adept / Expert
7. I HELP ARTISTS AND COMPANIES
EXPAND CREATIVELY BY
PROVIDING INNOVATIVE IDEAS
TO STRENGTHEN THEIR
CONNECTIONS WITH CONSUMERS.
PROMISE
8. CREDENTIALS
WORK EXPERIENCE:
• CONTENT CREATION FOR LOCAL UP
AND COMING ARTIST.
• MERCHANDISE DESIGN FOR
RAPPER DAVE EAST.
• REPORTING AND ANALYSIS FOR
DISTRIBUTION CENTERS.
• STRATEGY IMPLEMENTATION FOR
DISTRIBUTION CENTERS.
EDUCATION:
• MUSIC BUSINESS, B.S., FULL SAIL UNIVERSITY (2024)
LEADERSHIP ROLES:
• SENIOR LEAD OF CUSTOMER
SERVICE AT WELLS FARGO BANK.
9. COMPETITION
JHANIOR MONTERO
INDUSTRY EXPERIENCE:
• LABEL MANAGER
EDUCATION:
• MUSIC BUSINESS B.S., FULL SAIL UNIVERSITY
(2024)
LEADERSHIP EXPERIENCE:
• LABEL MANAGER FOR UNO-ONCE MUSIC .
• MILITARY EXPERIENCE.
SKILLS AND PROFICIENCIES:
• PROJECT MANAGEMENT
• CONTENT MARKETING
• ADVERTISING
TIANNA CAMPBELL
OVERALL ONLINE PRESENCE:
• 412 FOLLOWERS AND 387 CONNECTIONS.
• PROFILE ADEQUATELY DETAILED.
• NO SIGN OF OTHER SOCIAL MEDIA.
• SOLID HEADSHOT PHOTO.
• GRADE: AVERAGE, 80 OUT OF 100.
INDUSTRY EXPERIENCE:
• WORKING WITH UP AND COMING
ARTIST ON MERCHANDISE
DESIGN, DISTRIBUTION, AND
CONTENT CREATION.
EDUCATION:
• MUSIC BUSINESS B.S., FULL SAIL UNIVERSITY
(2024)
LEADERSHIP EXPERIENCE:
• SENIOR LEAD OF CUSTOMER SERVICE AT WELLS
FARGO BANK.
SKILLS AND PROFICIENCIES:
• GRAPHIC/PHOTO DESIGN
• COMPUTER PROFICIENCY
• WRITTEN/VERBAL SKILLS
OVERALL ONLINE PRESENCE:
• 4 FOLLOWERS AND 3 CONNECTIONS.
• PROFILE NOT VERY DETAILED, 5 POST AND NO
ARTICLES.
• A LITTLE MORE ACTIVE ON TWITTER/INSTAGRAM.
• HEADSHOT, BUT NEEDS TO BE A BETTER PHOTO.
• GRADE: POOR, 60 OUT OF 100.
10. COMPETITION
NNEOMA AJIWE
NOTEWORTHY EXPERIENCE:
• VOLUNTEER EXPERIENCE AT LOAS ANGELES
DREAM CENTER.
• FOUNDER OF HER OWN PHOTOGRAPHY
COMPANY.
TIANNA CAMPBELL
INDUSTRY EXPERIENCE:
• SOCIAL MEDIA MARKETING FOR
SIRIUS XM.
• SOCIAL MEDIA MARKETING FOR
SPOTIFY.
EDUCATION:
• PUBLIC RELATIONS B.S., UNIVERSITY OF TEXAS
AT AUSTIN (2016)
SKILLS AND PROFICIENCIES:
• PUBLIC SPEAKING
• SOCIAL MEDIA MANAGEMENT
• GOOGLE ANALYTICS
OVERALL ONLINE PRESENCE:
• 500+ CONNECTIONS.
• VERY DETAILED PROFILE, HEADSHOT & HEADER
IMAGE.
• VERY ACTIVE ON SOCIAL MEDIA.
• GRADE: SUPERIOR,100 OUT OF 100.
INDUSTRY EXPERIENCE:
• WORKING WITH UP AND COMING
ARTIST ON MERCHANDISE
DESIGN, DISTRIBUTION, AND
CONTENT CREATION.
EDUCATION:
• MUSIC BUSINESS B.S., FULL SAIL UNIVERSITY
(2024)
LEADERSHIP EXPERIENCE:
• SENIOR LEAD OF CUSTOMER SERVICE AT WELLS
FARGO BANK.
SKILLS AND PROFICIENCIES:
• GRAPHIC/PHOTO DESIGN
• COMPUTER PROFICIENCY
• WRITTEN/VERBAL SKILLS
OVERALL ONLINE PRESENCE:
• 4 FOLLOWERS AND 3 CONNECTIONS.
• PROFILE NOT VERY DETAILED, 5 POST AND NO
ARTICLES.
• A LITTLE MORE ACTIVE ON TWITTER/INSTAGRAM.
• HEADSHOT, BUT NEEDS TO BE A BETTER PHOTO.
• GRADE: POOR, 60 OUT OF 100.
11. BRAND POSITION
FOR MUSIC COMPANIES IN NEED OF A
DEPENDABLE, AMBITIOUS NEW COMER
THAT’S EAGER TO PROVIDE INNOVATIVE
IDEAS TO HELP PROPEL BUSINESS IN THE
DIGITAL AGE; I AM THE IDEAL CANDIDATE
BECAUSE I AM CREATIVE, DEDICATED, AND
POSSES A SKILL SET THAT WILL BE OF
VALUE TO ANY COMPANY.
“NICKNAME?”
12. NETWORKING &
MARKETING
INDUSTRY EVENTS & ORGANIZATIONS
• SXSW CONFERENCE & FESTIVALS
‣ AUSTIN, TX 3/10/2023
• COACHELLA
‣ INDIO, CALIFORNIA 4/14/2023
• RECORDING ACADEMY
‣ ONLINE REGISTRATION, JULY 2023
DIGITAL MARKETING
• PRIMARY CONTENT: CONTENT PROMOTING MY
MERCHANDISING BUSINESS, CONTENT FROM MY
RADIO SHOW I AM STARTING.
• PRIMARY TOOLS: THE SOCIAL NETWORKS I WILL
UTILIZE THE MOST IS TWITTER, INSTAGRAM, AND
YOUTUBE.
• WEBSITE: I WILL POST MORE CONTENT AND LINKS TO
MY DIGITAL PORTFOLIO TO FURTHER ESTABLISH MY
ONLINE PRESENCE.
13. PROFESSIONAL DEVELOPMENT
MENTOR
• I AM SEEKING A MENTOR THAT IS
KNOWLEDGABLE ABOUT THE INDUSTRY AND HOW
I CAN FURTHER MY EDUCATION AND
CONNECTIONS; BY THE TIME I GRADUATE IN 2024.
FORMAL EDUCATION
• MUSIC BUSINESS B.S., FULL SAIL UNIVERSITY
(2024)
TECHNICAL SKILLS
• TAKE A COURSE TO LEARN THE BASICS OF CAD
SOFTWARE - COURSERA, MARCH 2023
• WORKING WITH MANAGEMENT AT MY CURRENT
JOB TO HELP LEARN MORE DATABASE
MANAGEMENT SKILLS - ROSS STORES INC,
JANUARY 2023
SOFT SKILLS
• I WILL CONTINUE TO EXPOUND ON MY
LEADERSHIP SKILLS THROUGH WORKING
CLOSELY WITH MY CURRENT MANAGERS AND
ALLOWING THEM TO TEACH ME HOW TO BE AN
EFFECTIVE LEADER - ROSS STORES INC,
JANUARY 2023
14. TIANNA CAMPBELL
YOU KNOW HOW IMPORTANT IT IS
FOR MUSIC COMPANIES TO FIND
GENUINE WAYS TO CONNECT WITH
CONSUMERS IN A FAST PACED DIGITAL AGE? I POSSESS
UNIQUE IDEAS FOR HOW COMPANIES CAN CAPTURE THE
CONSUMER’S ATTENTION AND TURN IT INTO PROFIT VIA
MERCHANDISE, DISTRIBUTION, EVENTS, STREAMING, AND
MUCH MORE.
“
15. REFERENCES
National Center for O*NET Development. 11-2021.00 -
Marketing Managers. O*NET OnLine. Retrieved January
8, 2023, from https://www.onetonline.org/link/
summary/11-2021.00
National Center for O*NET Development. 27-1024.00 -
Graphic Designers. O*NET OnLine. Retrieved January
8, 2023, from https://www.onetonline.org/link/
summary/27-1024.00
National Center for O*NET Development. 13-1011.00 -
Agents and Business Managers of Artists, Performers,
and Athletes. O*NET OnLine. Retrieved January 8,
2023, from https://www.onetonline.org/link/summary/
13-1011.00
Roc Nation. (2023). Merchandising Technical
Designer. Roc Nation. https://
livenation.wd1.myworkdayjobs.com/RNExternalSite/
job/Los-Angeles-CA-USA/Merchandising-Technical-
Designer_JR-55137
Roc Nation. (2023). Digital Marketing Manager
(EQ). Roc Nation. https://
livenation.wd1.myworkdayjobs.com/RNExternalSite/
job/New-York-NY-USA/Digital-Marketing-
Manager_JR-45571
Spotify AB. (2023). Director Of Product Podcast
Creator Tools. Spotify. https://www.lifeatspotify.com/
jobs/director-of-product-podcast-creator-tools
LinkedIn. (2023). Jordan Hiebner
Profile. LinkedIn. https://www.linkedin.com/in/
jordanhiebner/
LinkedIn. (2023). Nneoma Ajiwe
Profile. LinkedIn. https://www.linkedin.com/in/
nneoma-ajiwe-7807515b/
LinkedIn. (2023). Dana Byrnes
Profile. LinkedIn. https://www.linkedin.com/in/
danabyrnes/
