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Good afternoon ladies and gentlemen. My topic today is “ People and Information Society. The Citizens’ Communication Skills and the Opening of the New Prospects for the Cibil Cosiety ”
I will begin with something about the background for my ideas. It seems that a tension is formed between the global network and local identity. The information phase of development seems to be happening at the same time as restructured capitalism. At the same time new innovation an d new technology are forming a new paradigm. We see this paradigm in the form of global networks of instrumental exchange and flow of capital information. But at the same time ordinary people continue to live in their communities and continue their everyday processes. It is between these two phenomena that a basic tension has formed. This basic tension creates a type of democracy deficit and personal alienation, uncertainty, and a feeling of being out-of-control. And other conflicts also develop. The governments of countries of the European Union have taken note of these phenomena and are discussing how we can correct these problems. This gives you the background to see why we need communication capabilities for all of our people. Sonera, the company I represent, is a good example of what I am explaining. Sonera is entering the stock markets and at the same time we are developing new services for local markets both at home and abroad.
The most important network of information society is still telephone network Most Finns do not face excess of information
We see in this picture that women believe that they are less organised than men.
I have been considering new communication services to meet the basic needs of people in general. The basic needs of people are three: to be organised, to belong, and to do. To be organised means knowing how the environment functions. To belong means feeling that one is an integral part of one’s environment. To do means having a necessary role in the environment. The flow of global information intimidates the satisfaction of these basic needs. At the same time, the flow of local information provides possibilities for satisfying these needs. It is difficult to be organised if most of the information we get comes from abroad. If it comes at us too fast and too randomly, it is confusing. When all issues are global in nature and very complicated the ordinary person feels confused because he or she cannot fully understand the situation. It is difficult to belong when so many people are moving to new locations because of their work. The fast work turnover also influences the need to belong. The need to do is threatened by automation. Some of the current problems in society are burnout, tiredness, loneliness, and depression. We can understand this model when we think of the refugee situation: without their own culture, families, work, and so on. Communication technologies could help these people if they themselves want to develop their own newspapers, radio programs, and videos in order to satisfy their basic needs.
People need communication capabilities to satisfy their basic needs. I have identified three communication capabilities. One of these is access. Those of us in the same room have access to communicate with each other. If we are in different places we need to communicate by means of technology, such as telephone, email, mobile phone, text messages, etc. The second capability is competence which is how to send and receive messages, and which equipment to use to do this. But this is not enough. We also need the motivation to communicate within the framework of basic needs. These three together form communication capabilities.
We cannot communicate alone. We need at least one partner. Our communication capabilities must be compatible and an example of compatibility is the telephone. Now that mobile telephony is so popular, if a person has a mobile phone with him or her, he or she can be reached in almost every place in the world. Email is not yet compatible, especially as regards sending attachments. As for motivation, I’d like to give an example from my own experience. I recently got a new little micro which can be connected to my mobile phone which was also new. My son, at this time, was in Malaysia and he regularly sent me text messages. It happens that the memory in my mobile phone has memory for only 15 messages. It was filled when my son sent me a new message. I had to learn how to transfer the messages from my mobile phone to my little micro in order to get my son’s new messages. So, you can understand how high my motivation was to learn how to use my new equipment. This was connect my basic need to belong.
In a community, everyone should have compatible access, competence, and motivation for social communication. It is very important that ordinary people learn how to use the necessary technology so that they have compatible access to the community. If they haven’t got their own equipment, then access should be available at community centres, libraries, and other public places. For example we need to continue to improve and develop the services already available for the deaf and blind so that they can communicate fully. The deaf should be able to read all auditory messages and the blind should be able to hear all written messages. It is important that a society be composed of enough local communities so that every person is a member of at least one community where he or she shares compatible access, competence, and motivation with the others. If any one of these components is missing, the community will disappear because there will not be enough people to take charge of organisational tasks and take responsibility to inform the others of coming events.
describes the communication chain, for example Sonera has been here in the yellow section the starting point is technical technology very seldom takes into account sender and recipient technology speaks generally only of end user
technology has made its own inventions and shoved its own tools to cultural viewpoint cultural viewpoint has adopted technology with disapproval the cultural attitude has not been proactive but only somewhat reactive on the other hand, in Finland the cultural elitist atmosphere is, however, more open to technology than internationally (Source: Mika Pantzar) => good opportunity to create notable communication culture and information society applications
Now I’d like to say something about the type of society in which we need new local communication services. Another term for this society is “trampoline society” which means that society is composed of togetherness, lifelong learning, sharing know-how, finding alternative solutions and building co-operative work stations, and so on. We can say that the local social capital is very high level.
Eng mlv japani
HUMAN TECHNOLOGY AND THE USERS’ POINT OF VIEW Marja-Liisa Viherä, Dr.Ph Sonera Informations Society Unit
Informational stage / form of development Restructured / Newly stuctured capitalism Global networks of material exchange (instrumental) Innovations New technology Capital intensity Globalization New technologigal and economic paradigm / New paradigm of technology and economy People and communities Everyday processes / everyday life Local conditions Basic tension The tension between the global network and local identity Uncertainty Uncontrolla-bility Conflicts Democracy deficit Alienation Falling out / dropping out Source: Ari-Veikko Anttiroiko
Use of the network connections among Finns % at the end of 1999 Source: Juha Nurmela, 2000
0 20 40 60 80 100 Total Men 10–30 yrs Men 31+ yrs Women 10–30 yrs Women 31+ yrs TELEPHONE THE MOST PREFERRED % ( agree completely or to some extent on the statement ) 1996 1999 Source: Juha Nurmela, 2000 Experience with the most preferred transaction tool according to sex and age in percentages in 1996 and 1999
How people feel about themselves and IT development 0 % 20 % 40 % 60 % 80 % 15-19 y 20-24 y 24-29 y 30-34 y 35-39 y 40-44 y 45-49 y 50-54 y 55-59 y 60-64 y 65- y men women of the whole age group Agree completely or to some extent with the claim: ”I feel I have been completely left out of the development of modern computer and information technology ”
Participation and activity Commitment Understanding and objectives Basic needs of existence To belong To do To be organised
Communication capabilities Communication capability Access Competence Motivation
Communication capabilities Access Competence Motivation Access Competence Motivation
The Requirements of Communications <ul><li>Family </li></ul><ul><li>Friends </li></ul><ul><li>Hobbies/ Interest </li></ul><ul><li>Work </li></ul><ul><li>Study </li></ul><ul><li>Services </li></ul><ul><li>etc. </li></ul>
A A A C C C M M M A C M Can’t interpret the message A C M No motivation to join the community A = Access C = Competence M = Motivation Compatible access, competence and motive for social communication A C M There is no compatible access
Message Message Message Message Idea Thought Information in Physical form Information in Physical form Consolidating Formation Coding Transmission Decoding Interpretation Thinking Sender Recipient Transmission model of communication Technical Viewpoint
Message Message Message Message Idea Thought Information in physical form Information in physical form Consolidating Formation Coding Transmission Decoding Interpretation Thinking Sender Recipient Cultural Viewpoint Cultural anthropology, sociology , psycology, education, speech communications, etc
Message Message Message Message Idea Thought Information in physical form Information in physical form Consolidating Formation Coding Transmission Decoding Interpretation Thinking Sender Recipient Cultural Viewpoint Technical Viewpoint
Message Message Message Message Idea Thought Information in physical form Information in physical form Consolidating Formation Coding Transmission Decoding Interpretation Thinking Sender Recipient Communication is both a cultural and technical phenomenon
Transmission of Information Technology Group Community Users of information technology Viewpoint of the use of information technology Communication culture Agreed lines of action Individual function Source: Kallio, Jäkälä, 2000 Individual rational adaptive social
In developing organisations, communication systems, content and communication skills and organisational communication culture are equally important. Social capital accumulates as a total of these contributory factors.
THE VISION OF THE COMMUNICATIVE SOCIETY Neighbourhood shops mini-eco-logistics Interactive network Learning by networking in small schools Alternative solutions Enjoyment possibilities LEARNING preservation of compulsory education, development of learning diversity WELFARE social and health care through networking MANAGEMENT OF DAILY AFFAIRS shopping and errands RESIDENCE diverse living and working areas COMMUTING AND TRAVELING flexible, environment-friendly traffic solutions WORK many-sided business structure ENVIRONMENT ENTERTAINMENT according to one’s choice DECISION MAKING participative and representative democracy Sharing know-how openly Local voting rights Initiatives from the people Trade and artisan skills Light vehicle traffic Togetherness Co-operative work stations The demands if networked small businesses for high-level know-how Lifelong learning = learning in intervals Constructive experimental learning SOCIAL CAPITAL networks, work communities, norms, regulations Services nearby Multi-service points Network secretary Commuting in groups Services Transparent decision-making system Common recreation area Energy management and control
Information Society Is a Possibility Development of communication culture Growth of well-being Innovative community Growth of social capital