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Sitravenal151102

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Sitravenal151102

  1. 1. Kansalaisen tietoyhteiskunta Marja-Liisa Viherä, tutkimusjohtaja, Sonera 15.11.2002
  2. 2. Informational stage / form of development Restructured / Newly stuctured capitalism Global networks of material exchange (instrumental) Innovations New technology Capital intensity Globalization New technologigal and economic paradigm / New paradigm of technology and economy People and communities Everyday processes / everyday life Local conditions Basic tension The Tension Between the Global Network and Local Identity Uncertainty Uncontrolla-bility Conflicts Democracy deficit Alienation Falling out / dropping out Source: Ari-Veikko Anttiroiko
  3. 3. How people feel about themselves and IT development Percentage of the age group 0 % 20 % 40 % 60 % 80 % 15-19 yrs 20-24yrs 24-29 yrs 30-34 yrs 35-39 yrs 40-44 yrs 45-49 yrs 50-54 yrs 55-59 yrs 60-64 yrs 65-yrs men women Agree completely or to some extent on the statement “I feel like I have completely been tramped by the development of the new information technology” Source: Statistics Finland, 2000
  4. 4. Target of vision Present state of achievements Present communi- cation capabilities Communication capabilities required by the vision Present state Targets to new achievements Sustainable development of Information Society From Industrial Society to Information Society Civil society
  5. 5. Participation and activity Commitment Understanding and objectives Basic Needs of Existence To belong To do To be organised
  6. 6. Viestintävirtojen kohtaaminen Jännite Globaalit viestintävirrat Lähiyhteisön yhteydenpito
  7. 7. Communication Capabilities Communi-cation capability Access Competence Motivation
  8. 8. Communication capabilities Access Competence Motivation Access Competence Motivation
  9. 9. Compatible Access, Competence and Motivation for Social Communication A C M Can’t interpret the message C M No motivation to join the community A = Access C = Competence M = Motivation A C M There is no compatible access A A A A C C C M M M
  10. 10. In developing organisations, communication systems, communication skills, and organisational communication culture are equally important. Social capital accumulates as a total of these contributory factors.
  11. 11. Consolidating Formation Coding Decoding Interpretation Comprehension Sonera Information Society Unit, 2000 Thought Transmission Model of Communication Technical Viewpoint Message Message Message Message Information in Physical form Information in Physical form Transmission Idea Sender Recipient
  12. 12. Consolidating Formation Coding Decoding Interpretation Comprehension Sonera Information Society Unit, 2000 Thought Cultural Viewpoint Cultural anthropology, sociology , psycology, education, speech communications, etc Message Message Message Message Information in Physical form Information in Physical form Transmission Idea Sender Recipient
  13. 13. Consolidating Formation Coding Decoding Interpretation Comprehension Sonera Information Society Unit, 2000 Thought Technical Viewpoint Cultural Viewpoint Message Message Message Message Information in Physical form Information in Physical form Transmission Idea Sender Recipient
  14. 14. Consolidating Formation Coding Decoding Interpretation Comprehension Sonera Information Society Unit, 2000 Thought Communication is both a cultural and technical phenomenon Message Message Message Message Information in Physical form Information in Physical form Transmission Idea Sender Recipient
  15. 15. Differences Between Integrative and Creative Communication (Source: Aula, 1998)
  16. 16. Physical capital Communication culture Digital capital Reputation capital Communication's Synergy Social capital Knowledge capital Skill capital
  17. 17. Transmission of Communication Technology Users of communication technology Use of communication technology Individual decisions Source: Kallio, Jäkälä, 2000 Individual adaptive Community Communication culture Group Agreements social rational
  18. 18. Communication Differences Communication shyness Communication courage Individualistic Collective communication communication culture culture Message cost Message amount
  19. 19. Common understanding Information Sharing Theoretical information Understanding Theoretical information Understanding Experience
  20. 20. Groups in the Civil Society <ul><ul><li>1) For opinion leaders , it is important to participate in discussion and to organise their thinking together with other people. </li></ul></ul><ul><ul><li>2) For organisers , it is important to get things done. </li></ul></ul><ul><ul><li>3) Participants want to participate, but are reluctant to shoulder the responsibility for actions undertaken or the direction of social development. </li></ul></ul><ul><ul><li>4) Non-participants are not interested in dealing with social issues at all. </li></ul></ul><ul><ul><li>5) Active small entrepreneurs and temporary workers contribute to the development of the community because of their own work. </li></ul></ul>
  21. 21. Groups in the Civil Society <ul><li>For trend setters - it is important to take part in discussion. They also organise their thinking together with other people. </li></ul><ul><li>For organisers - it is important to get things done. </li></ul><ul><li>Participants want to participate, but are unwilling to take the responsibilities for actions or the direction of social development. </li></ul><ul><li>Non-participants are not interested in dealing with social issues at all. </li></ul><ul><li>Small entrepreneurs and temporary workers contribute to the development of the community through their work. </li></ul>
  22. 22. The people taking part in communication could be divided into three groups according to their willingness to change social communication patterns: <ul><li>1) Those with access and competence, but no time or motivation to participate in social activity after working hours. For them, the equipment was merely a working tool. </li></ul><ul><li>2) Those with access and some degree of competence who were actively participating in social communication. </li></ul><ul><li>3) Those with no access, no competence and no motivation to participate in social activity outside their closest circle of friends. </li></ul>
  23. 23. How Citizens Communicate <ul><li>Opinion leaders: Must know how to use different forms of communication in varied ways - or get sidelined </li></ul><ul><li>Organisers: Forerunners in methods of communication who hope to be followed by others </li></ul><ul><li>Participants: Who participate from time to time if they get information </li></ul><ul><li>Non-participants: Do not have either time or desire </li></ul><ul><li>Small Entrepreneurs: Telephone is still most important so that they need network secretaries </li></ul>
  24. 24. Dimensions of Communication <ul><li>Nearest circle (family) </li></ul><ul><li>-”All is OK” </li></ul><ul><li>Leisure activities </li></ul><ul><li>-”Nice to meet” </li></ul><ul><li>Next circle </li></ul><ul><li>-”Nice to know” </li></ul>
  25. 25. <ul><li>Internet sites displayed in shop windows </li></ul><ul><li>Connection to Internet to send GSM text messages </li></ul>Local Service
  26. 26. <ul><li>Key questions </li></ul><ul><li>Is local information left undiscovered in the Internet? </li></ul><ul><li>Who does the digitalisation of daily information? </li></ul><ul><li>How can we get everyone involved with local information? </li></ul>Environment and Locale Are a Part of Our Identity !
  27. 27. Services Used for these Pictures <ul><li>Transmission of photos </li></ul><ul><li>Transmission of voice together </li></ul><ul><li>Transmission of text </li></ul><ul><li>Home pages </li></ul><ul><li>- also possible in iPaq and others </li></ul><ul><li>Notification of new messages </li></ul>
  28. 28. <ul><li>Moyens de communication comme catalyseur du capital social/ </li></ul><ul><li>Viestintätavat sosiaalisen pääoman katalysaattorina </li></ul><ul><li>exemples/ esimerkkejä </li></ul><ul><li>Secrétaire de réseau /verkostosihteeri ( entreprise /yrittäjät) </li></ul><ul><li>Systèmes de messages communs à l ’école et à la maison /koulun ja kodin yhteiset viestijärjestelmät </li></ul><ul><li>Atelier de communication /viestintäpaja ( jeunesse/ nuoriso) </li></ul><ul><li>Forum mobile /mobiilipaneeli (Démocratie communale /kuntademokratia) </li></ul><ul><li>Cercle de téléphone /puhelinrinki ( personnes âgées /vanhukset) </li></ul><ul><li>Systèmes de publication /julkaisujärjestelmät </li></ul><ul><li>Tableau d ’information électronique / Sähköinen ilmoitustaulu ( petites boutiques et services /pienet kaupat ja palvelut ) </li></ul>
  29. 29. Meaning of Visions in Decision-making Understanding available options Decision- making Vision Notion of a good life and the desired future Objective Discussions, Interaction Identification of the current situation Feedback Realization, actions
  30. 30. In developing organisations, communication systems, content and communication skills and organisational communication culture are equally important. Social capital accumulates as a total of these contributory factors.
  31. 31. Thank you for your attention ! Make Things click.

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