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3 essential steps for
Successful
on social media
Strategies
optimize your actions
A methodology to help you
strengthen you...
«e main problem for brands regarding the social
web is not finding a ROI, but first and foremost
to organize in so far as...
We assist L’Oréal Luxe to best define their goals
and increase dramatically their performance
with a unique methodology in...
Assess your social marketing strategies
1.
Identify your strengths and weaknesses to organize
your teams and your social m...
Map your social ecosystem
Understand customer journey milestones
See a snapshot of your performance
Audit
Identify needs
U...
Example :
Facebook reach analysis
in the main markets of a luxury brand
340k
USA
130k
Brazil
67k
Argentina
68k
Spain
136k
...
Define guidelines to orchestrate actions
2.
Enable your team to deliver strong performance by
providing a complete handboo...
A. Set goals B. Plan actions
C. Define workflow
& program
D. Specify KPIs
& reporting format
Measure your performance & reach your goals
3.
A clear vision of KPIs that matter
and how to control them.
Example :
Assessment scorecards
among L’Oréal luxury brands
«is audit allowed us to set targets for acquisition, engageme...
“e goals of our campaigns on Social Media is now clearly to follow
the way of R.O.I. since we have the tools to track per...
Empower your teams, launch efficient campaigns
and amplify them to meet your goals.
e Tigerlily 5Ps
Customer Success Servic...
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Example :
Assessment scorecards
among L’Oréal luxury brands
«is audit allowed us to set targets for acquisition, engagement
and virality for each page. Quantitative and qualitative goals.»
BRAND
50+ data points
International Digital Director
for L'Oréal Luxe Designer Brands
Julie Ceccaldi

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  • The scorecard example is a good idea to set KPI
    Thank you
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  • @EnVeritasGroup We believe that social media is a growing part of the marketing mix. To prepare the future, you have to involve all your teams: marketing, social media, digital, customer services... It's an essential key of success. More on : http://tigerlilyapps.com/services
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  • I really like the idea of developing a complete handbook to distribute to your team. Do you do this for all members of the team, or only those involved with the social media portion of your marketing efforts?
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