TAKE A SIT IN THE FACEBOOK STANDS. 4,5 % 8-10 PARTICIPATIONS : THE AMBASSADORS 7,9 % They support the brand on Facebook in sharing content with their networks. The Ambassadors are crucial to increase your viral reach. 12,2 % 5-7 PARTICIPATIONS : THE ENGAGED FANS Client or future client, they interact with your brand on Facebook. They are listening to your messages. 3-4 PARTICIPATIONS : THE AMATEUR 75,4 % They are interested in contests and games. They are looking for fun and Facebook is a great playground for them. 1-2 PARTICIPATIONS : THE CURIOUS Even if they are curious and try new experiences, they mainly use Facebook basic features such as hanging out with friends.