GOAL!HOW TO RECRUIT AND ENGAGE SUPPORTERS ON FACEBOOK                      x
WE LOVE FOOTBALL...               For the European Football Cup (June 8th to July 1st) , the french               e-retail...
...AND FACEBOOK APPS. The game was simple and sharing-oriented. Just predict the score and you’re set. This is what we cal...
IT’S NOT ONLY ONE GAME.                              The aim was to create a recurring moment for this community, by givin...
TAKE A SIT IN THE FACEBOOK STANDS.    4,5 %            8-10 PARTICIPATIONS : THE AMBASSADORS   7,9 %    They support the b...
IT’S DIFFICULT TO BE NOSTRADAMUS.                                  78,3 %        14 %                                     ...
WE BROUGHT NEW SUPPORTERS.New likes 1200                              June 8th - BEGINNING OF THE GAME                    ...
IT’S ALL ABOUT ENGAGEMENT.Engagement  rate (%)                                                                  4,91%  5,0...
HEAR THE VUVUZELA EFFECT. Reach         Game period : ~ 3 weeks 200000          MAX REACH : 168144 users                  ...
TIME OUT. VISITS                         PARTICIPATIONS             CONVERSION RATE 26762                          14478  ...
MANY THANKS TOROMAIN GIACALONEFROM RUE DU COMMERCEFOR HIS HELP ON THIS PROJECT
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IT’S DIFFICULT TO BE NOSTRADAMUS. 78,3 % 14 % 77,9 % 85,2 % 5,3 % 8,5 % 20,1 % 1% 10,4 % 0,2 % FRA VS ENG FRA VS UKR FRA VS SWE CZE VS POR GER VS GRE 21,9 % 56,9 % 14,6 % 7,6 % 43,1 % 2,3 % 1,6 % 11,2 % 11,5 % 0% SPA VS FRA ENG VS ITA POR VS ESP GER VS ITA SPA VS ITA It’s hard to bet on the right score. % of people predicting the right winning team (or draw) Give the opportunity to your community to play % of people predicting the right score several times, you will increase your reach.

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  • @TigerlilyApps Thank you kindly :) (BTW- do you mind erasing my questions from your wall. I don't want my random question it to distract (or take up space from the other commplimentary comments you've recieved) Again thank you ever so kindly for your reply :)
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  • @ah_livia Thank you ! For full screen, we did nothing special. Just click on fullscreen at the bottom left of the player.
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  • I'm not a lady who's into sports, but I LOVED how you used the European Football Cup to illustrate facebook fan support :)
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  • @slidesthatrock Thank you ! And keep rockin' ;)
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  • Emiland is back! Sweet.
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