At Tigerlily, we integrate social features from the very first steps of design. Because Facebook is just like everyday life. Discover 10 best practices to integrate in order to be successful on Facebook.

1. HOW TO BUILD A
SOCIAL BY DESIGN APPLICATION

2. At Tigerlily, we integrate social features
from the very first steps of design.
BECAUSE FACEBOOK IS JUST LIKE EVERYDAY LIFE.

3. CARRY YOUR ID
Use the Facebook "Single sign on" (SSO)
to log into your app
1

4. CARRY YOUR ID 1
To simplify the sign in and login process, you have to connect Spotify with
your Facebook account. Spotify uses your Facebook information to easily
create your account and to begin sharing your music with friends.

5. 2
MEET FRIENDS Display the
Facebook "Facepile" plugin
to see friends connected to the app

6. MEET FRIENDS 2
The French Tennis Federation had displayed the
"Facepile" plugin on its latest Facebook contest
to encourage user to participate like their friends.

7. 3
CHITCHAT Foster Facebook comments
with interactive contents

8. CHITCHAT 3
Livestream propose to interact on live events with the Facebook comments
box and other social streams. Users can publish their messages on their
Facebook profile.
For the last Facebook developer conference, F8, where Mark Zuckerberg
launched the Timeline, the live stream brought together more than 100 000
unique viewers around the world.

9. 4
PLAY
TOGETHER
Ask users to build their own team to join a contest or a cause

10. PLAY TOGETHER 4
The french band Cocoon organized a private
concert for its community. Fans had to create their
own teams of friends who wanted to attend this
exclusive show.
In one week, more than 2,000 events were created
for a total of 5,000 participants.

11. 5
GRADUATE
Give awards to your best ambassadors

12. GRADUATE 5
Foursquare offers badges and exclusive promotions
to their most active users.

13. 6
ACT PUBLICLY
Show actions to your friends,
such as inputs & participations

14. ACT PUBLICLY 6
Cinemur notifies you of your latest friends actions :
they want to watch this movie, they like this movie,
they comment this movie...

15. RECOMMEND
Invite your community to publish
and rate their own contributions.
7

16. RECOMMEND 7
The music TV show, Taratata, invited its Facebook
community to create their Spotify playlist and
share them with friends to win votes.
A social way to recommend music through an
interactive contest. Nearly 200 playlists were
listen by nearly 10,000 users.

17. 8
SHARE
YOUR LOVE
Push sharing actions : invite, like, tweet...

18. SHARE YOUR LOVE 8
For its vintage photo contest in partnership with the
band "The Black Keys", the mobile Brand Sosh invited
users to share their contribution to win votes from
their friends and encourage them to participate. In
one week, more than 400 photos were uploaded.

19. 9
SHARE FASTER Integrate the Facebook Open Graph
to boost your app

20. SHARE FASTER 9
The Open Graph allows users to instantly and
seamlessly share what they are reading,
watching, listening, cooking...
Dailymotion was one of the first services to
integrate the Open Graph last year. In april,
Dailymotion won more than 20m users !

21. THINK SHARE
Always think about what users want to
share and not what you want to sell
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22. THINK SHARE 10
Orange RockCorps organized the first interactive show
with The Ting Tings. The more the audience shared
content through Facebook, Instagram, Twitter and
Foursquare, the more the concert was impressive.
An original way to live an highly social experience.

23. RECAP
RECAP

24. CARRY YOUR ID
MEET FRIENDS RECAP
CHITCHAT
PLAY TOGETHER
GRADUATE
ACT PUBLICLY
RECOMMEND
SHARE YOUR LOVE
SHARE FASTER
THINK SHARE

25. The Tigerlily platform helps iconic brands optimize conversations, engage
users through rich contents or contests, and identify key communities.
NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF.
VISIT OUR WEBSITE CONTACT US

26. TO ALL FLICKR ARTISTS, Title Slide•Gruppe Feuer by siegertmarc
Introduction•Vintage Card by dan.marv
THANK YOU. Carry your ID•Vintage Travel by CodyCreamer
This presentation could not be done without you. Meet friends•Smile by jerik0ne
Chitchat•SAMFund Event-Chicago by jerik0ne
Play Together•1975posthoorn02 by annrkizst
Graduate•Analog Pictures from Mom by cote
Act publicly•Leap of Faith - Mana'o'i'o by Justin Ornellas
Recommend•Self-Portrait #24 by r.f.m II
Share your love•Chris and Monica - Wedding by B Rosen
Share faster•Relic Flight Val by B Rosen
Think share•Sharing music, roman style by B Rosen
Recap•Two by Foxtongue
All these photos are under Creative Commons license.