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How to set up a Global Strategy on Social Media?
PLAN YOUR GLOBAL                            MARKETING STRATEGY TELL YOUR STORY                                            ...
SHU UEMURA                                TIGERLILYshu uemura is an international        The Tigerlily Platform helpscosme...
1       Facebook       Twitter       Youtube       Weibo       Youku                                                    +1...
2MANAGE A CROSS-CULTURALCOMMUNICATIONshu uemura cares about local cultures, the strategy can vary a lotdepending on where ...
3 BUILD YOUR SOCIAL MEDIA PARTITION    FROM A           1 Global and 13 Local Pages with :                                ...
4ENHANCE TEAM COLLABORATIONAdapt your Global strategy to your organization. Establish a personalized workflow at each leve...
5PROVIDE GEOLOCALIZED EXPERIENCESOffer multilingual and geolocalized apps deployed on many pages at once in order to suppo...
6ANALYZE YOUR PERFORMANCE AT EACH LEVELWith a global view on your results:•   Measure and compare your teams performance d...
STAND OUT ON THE SOCIAL WEBThe Tigerlily Platform helps brands to easily drive their social marketing strategies. Used to ...
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2MANAGE A CROSS-CULTURALCOMMUNICATIONshu uemura cares How to set up a Global Strategy on Social Media?

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2MANAGE A CROSS-CULTURALCOMMUNICATIONshu uemura cares about local cultures, the strategy can vary a lotdepending on where fans live.Social Media must be managed locally:• Make-up trends• Communication codes• Local calendars• Business operationsThe International division’s role is to :• Define the general strategy• Maintain the consistency of the brand image• Provide assets that cannot be produced locally. 16,271 40,586NEW FANS LAST MONTH DAILY REACHED PEOPLE MON SHU GIRL HUB Installed on 13 Facebook pages of the brand Available in 6 different languages (FR - EN - CN TW - CN HK - JP - KR) Frequently updated content (video, photos and short messages)

Publié dans : Business
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