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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
WVU Libraries Website
Survey Pt.1/3
WVU Libraries, 2016
1
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Introduction
The WVU Libraries Web Team - comprised of represent...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Communication Strategy
 Tier 1 Usability Test - starting from t...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Goals & Objectives
 Get information from our target users that ...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Messaging
All WVU faculty, staff, and students are eligible to w...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Tier 1 Questions
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 1/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 2/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 3/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 4/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 5/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 6/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 7/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 8/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 9/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 10/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 11/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 12/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 13/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 14/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 15/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 16/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 17/17
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WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
User Results
1,856 Started / 1,325 Completed (71% Completion Rat...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 1:Q2/17
Users Responses
Clinical Faculty Member 5
Librar...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 2:Q1/17
Top Tasks Votes
Reserve a study room 636
Search ...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 3:Q1/17
Users Responses Percentages
Ask A Librarian 569 ...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 3:Q2/17
Which way would you be more likely to contact WV...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 3:Q3/17
In which of the following two pictures is the gr...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 4:Q1-3/17
You are looking for the hours for Eliza’s Coff...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 5:Q1-3/17
You are working on a paper for English 102 abo...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 6:Q1-3/17
You have the DOI (digital object identifier, w...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 7:Q1-2/17 Pretend this is the main search box on the lib...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 8:Q1-2/17 Pretend this is the main search box on the lib...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 9:Q1-2/17
You are looking for information about how to c...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 10:Q1-2/17
You want to find out if the library has the n...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 11/17
Describe the above search box image by checking an...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 12/17
Describe the above search box image by checking an...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 13/17
Describe the above search box image by checking an...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 14/17
Describe the above search box image by checking an...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 15/17
Describe the above search box image by checking an...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 16:Q1/17 Please rank the following in terms of which sea...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 16:Q2/17
Please rank the following in terms of which sea...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 16:Q3/17 Please rank the following in terms of which sea...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Target Audience Results
s45
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Target Audiences
 Primary Target Audience
(73% / 107,062 studen...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 2/17
47
1st 2nd 3rd 4th 5th
Primary
Target
Audience
Rese...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 3:Q1/17
48
When you need assistance at WVU Libraries, wh...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 3:Q2/17
49
Which way would you be more likely to contact...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 5:Q1 & 3/17
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You need to find scholarly information ab...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 11/17
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Describe the above search box image by checking...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 12/17
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Describe the above search box image by checking...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 13/17
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Describe the above search box image by checking...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 14/17
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Describe the above search box image by checking...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 15/17
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Describe the above search box image by checking...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
Section 16/17
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Please rank the following in terms of which sea...
WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016
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WVU Libraries 2016 Website Survey Pt.1

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The WVU Libraries Web Team -comprised of representatives from each individual library and library department at WVU -is faced with designing a library search box in an ever-changing ecosphere of catalogs, search resources, priorities, and online trends.

To conduct research, the Web Team decided to take on the daunting task of designing, constructing, and administering a comprehensive higher-education libraries search box usability test in three tiers.

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WVU Libraries 2016 Website Survey Pt.1

  1. 1. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 WVU Libraries Website Survey Pt.1/3 WVU Libraries, 2016 1
  2. 2. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Introduction The WVU Libraries Web Team - comprised of representatives from each individual library and library department at WVU - is faced with designing a library search box in an ever-changing ecosphere of catalogs, search resources, priorities, and online trends. To conduct research, the Web Team decided to take on the daunting task of designing, constructing, and administering a comprehensive higher-education libraries search box usability test in three tiers. 2
  3. 3. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Communication Strategy  Tier 1 Usability Test - starting from the macrocosm of at least 1,000 of our users - faculty, staff, students, etc. – users would provide information through a completely randomized Qualtrics survey.  Tier 2 Usability Test – reduce testing down to at least 100 of our users interacting with animated wireframes through intercepts.  Tier 3 Usability Test – further reduce testing all the way to at least 10 users doing specific audio and video recorded usability testing, and fully functional search boxes. 3
  4. 4. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Goals & Objectives  Get information from our target users that inform refined usability testing with interactive prototypes  Determine top tasks for users, and top tasks for different target audiences  Assess library assistance naming conventions  Evaluate search box placements  Enable users to provide insights on their search process  Gauge multiple search box mechanism desirability for different target audiences  Survey preferred contact and information avenues  Rank contact mechanisms for users and for different target audiences  Allow users to provide feedback 4
  5. 5. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Messaging All WVU faculty, staff, and students are eligible to win! Take the WVU Libraries’ website survey, provide your email address, and be in the running to win a tablet of your choice – Android, Apple, or Windows – worth up to $500! WVU Libraries will be giving away two $500 prizes to a random survey taker. The survey should take less than 30 minutes. The questions focus on what you visit the library website to do most often, as well as how we can make the search box on our homepage easier to use. You must provide your email address to be eligible to be entered in the drawing. For WVU employees, the value of the prize may be a taxable benefit. Library employees are not eligible to win. 5
  6. 6. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Tier 1 Questions s6
  7. 7. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 1/17 7
  8. 8. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 2/17 8
  9. 9. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 3/17 9
  10. 10. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 4/17 10
  11. 11. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 5/17 11
  12. 12. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 6/17 12
  13. 13. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 7/17 13
  14. 14. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 8/17 14
  15. 15. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 9/17 15
  16. 16. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 10/17 16
  17. 17. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 11/17 17
  18. 18. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 12/17 18
  19. 19. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 13/17 19
  20. 20. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 14/17 20
  21. 21. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 15/17 21
  22. 22. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 16/17 22
  23. 23. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 17/17 23
  24. 24. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 User Results 1,856 Started / 1,325 Completed (71% Completion Rate) s24
  25. 25. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 1:Q2/17 Users Responses Clinical Faculty Member 5 Library Faculty / Staff Member 9 Administrator 13 Faculty Equivalent / Academic Professional 26 Faculty Member 57 Medicine Employee 60 Staff Member 140 Graduate Student 503 Undergraduate Student 1,043 Clinical Faculty Member 0% Library Faculty / Staff Member 1% Administrator 1% Faculty Equivalent / Academic Professional 1% Faculty Member 3% Medicine Employee 3% Staff Member 8% Graduate Student 27% Undergraduate Student 56% 25
  26. 26. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 2:Q1/17 Top Tasks Votes Reserve a study room 636 Search for articles 490 Find a databse to ssearch 400 Find library hours 355 Find an open computer 322 Select the 5 tasks / resources (from the list below) that are MOST IMPORTANT to you when considering products and services at WVU Libraries. 26 71 29 30 490 185 243 292 400 152 275 138 71 110 38 41 193 41 189 138 55 71 156 15 52 16 68 253 75 47 636 335 136 60 25 119 208 38 23 36 43 6 10 18 16 9 3 29 17 14 21 64 32 26 20 21 50 36 50 18 22 19 17 7 64 28 103 72 45 17 246 71 13 55 133 45 54 229 322 61 5 21 53 39 59 29 51 15 82 0 100 200 300 400 500 600 700 Instant Message/Chat a question to a librarian Find contact information for the Libraries. Email the Libraries. Search for articles. Search for a specific known article. Search for books, dvds, or other print/physical materials. Search for materials on a specific topic. Find a database to search. Search in PubMed. Search in EbscoHost. Search in Academic Search Complete. Search in Lexis Nexis Academic. Search in JSTOR. Search in CQ Researcher. Search in PsycInfo. Search in Google Scholar. Search in CINAHL. Access a specific known database. Find a specific known eJournal. Find borrowing (fines, loan periods, renewals, etc.) information. Find items your professor has put on reserve at Access Services. Find articles, book chapters, movies, or other materials your professor has put on eReserves. Place items on course reserve at Access Services for your courses. Place items on eReserve for your courses. Report a problem with a database or other electronic resource. Use the call numbers/locations page to determine where to find a book. Find printing, scanning, or copying information (locations, prices, sizes, etc.). Locate a research guide for a subject area. Locate a research guide for a specific course. Reserve a study room. Find library hours. Find hours for Eliza’s or DaVinci’s. Find information about borrowing equipment (video cameras, digital voice recorders, etc.) Find information about computers and laptops at the library. Place an interlibrary loan request. Get help with citations (APA, MLA, etc.) Request a research consultation with a librarian. Find information about library services for distance learners. Find library events. Read library news articles. Read WVRHC news articles. Read the Libraries’ twitter feed. Link to the Libraries social media pages (Facebook, Twitter, Instagram, etc.) Donate to the Libraries. Find out how the Libraries support Open Access publishing. Read Ex Libris, the Libraries’ Newsletter Find accessibility information. Find directions to the library. Locate the contact information for a specific library employee. Suggest a purchase (for a book or other resource) to the Libraries. Visit a digital collection. Find out about the Libraries’ collections. Take the Libraries’ Plagiarism Tutorial. Find information about courses offered by the Libraries. Request library instruction for your course. Get tips for designing research assignments Get dates and times for library offered workshops (PubMed, RefWorks, etc.) Find pricing and other information for poster printing. Find resources for patents and trademarks Find information about systems maintained by the Libraries. Find information for Alumni. Search alumni databases. Find information for student veterans. Submit a thesis or dissertation. Identify and contact a subject librarian. Renew books, dvds, or other materials. Check your library account. Pay a fine. Find an obituary. Locate primary sources. Find images. Access MDID. Find videos. Place an E-ZBorrow request. Place a BookExpress+ request. Use Refworks or Endnote. Reserve a classroom. Find an open computer. Find out what software is on library computers. Fill out a proxy form online to enable someone to check out materials on your card. Locate library policies and procedures such as gifts, laptops, accessibility, etc. Look for available jobs at the library. Find information about services for distance learning/off campus/study abroad students or faculty. Search for archives and manuscripts materials. Search for digital photographs. Obtain an article from a West Virginia newspaper. Get information about programming in the Libraries Locate a WVU service or personnel.
  27. 27. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 3:Q1/17 Users Responses Percentages Ask A Librarian 569 41% Help 219 16% Contact Us 218 16% Chat 203 14% Support 115 8% Ask Us 80 6% Total 1,404 100% Ask A Librarian 40% Help 16% Contact Us 16% Chat 14% Support 8% Ask Us 6% When you need assistance at WVU Libraries, which link would you be more likely to click? 27
  28. 28. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 3:Q2/17 Which way would you be more likely to contact WVU Libraries? Please rank the following in terms how likely you are to use the service, wherein 1 is very likely and 7 is unlikely. 0 50 100 150 200 250 300 350 400 450 500 Very Likely Likely Somewhat Likely NA Somewhat Unlikely Unlikely Very Unlikely TotalResponses Instant Messaging Send Email Telephone Call Text Messaging In Person Website Form Social Media 28
  29. 29. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 3:Q3/17 In which of the following two pictures is the green box more dominant? Answer Responses Percentages A 582 41% B 428 30% Both are equally dominant 359 26% I think that... 35 2% Total 1,404 100% A 41% B 30% Both are equally dominant 26% I think that... 3% 41% 30% 29
  30. 30. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 4:Q1-3/17 You are looking for the hours for Eliza’s Coffee Shop on the website. Which tab would you choose to search for them? You are working on a paper for your psychology class and your professor said you should use PsycINFO, EbscoHost, or PubMed to search for articles. Which tab would you use to search for PsycInfo, EbscoHost, or PubMed? You need to find scholarly information about climate change. Which tab would you choose to search for “climate change”? Check all that apply. Answers Responses Percentages Articles 28 2% Books 9 1% Databases 44 3% eJournals 30 2% DOI 49 3% Site Search 1,255 89% Total 1,415 100% Answers Responses Percentages Articles 110 8% Books 28 2% Databases 1,012 72% eJournals 186 13% DOI 21 1% Site Search 58 4% Total 1,415 100% Articles 28% Books 18% Databases 21% eJournals 22% DOI 4% Site Search 7% Answers Responses Articles 1,058 Books 662 Databases 766 eJournals 835 DOI 143 Site Search 254 30
  31. 31. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 5:Q1-3/17 You are working on a paper for English 102 about police militarization. In which tab would you type “police militarization” to search for articles? Check all that apply. You missed your film class last week and need to find a copy of the movie Breakfast at Tiffany’s from the library, so you can watch it before your test. Which tab would you use to search for this film to see if you can check it out? What would you expect to find when you search on the WorldCat tab? Check all that apply. WorldCat 15% Databases 31%Google Scholar 39% Site Search 15% Answers Responses WorldCat 373 Databases 749 Google Scholar 930 Site Search 355 Answers Responses Percentages WorldCat 399 28% Databases 277 20% Google Scholar 112 8% Site Search 631 44% Total 1,419 100% Articles 19% Books 20% Journals 19% Film & Media 21% Databases 12% WVU Libraries Information 9% Answers Responses Articles 765 Books 804 Journals 726 Film & Media 822 Databases 469 WVU Libraries Information 346 31
  32. 32. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 6:Q1-3/17 You have the DOI (digital object identifier, which is a serial code used to uniquely identify objects-- it’s something you use in an APA citation in your bibliography) of an article. Which tab would you use to search for it? You are writing a paper about economics during the World War II era. Where would you start searching for articles? What would you expect to find when you search on the Catalog tab? Check all that apply. Answers Responses Percentages Catalog 548 39% Databases 404 29% Google Scholar 248 18% Site Search 216 15% Total 1,416 100% Answers Responses Percentages Catalog 166 12% Databases 585 41% Google Scholar 565 40% Site Search 100 7% Total 1,416 100% Answers Responses Articles 924 Books 1,029 Journals 967 Film & Media 772 Databases 477 WVU Libraries Information 363 Articles 20% Books 23% Journals 21% Film & Media 17% Databases 11% WVU Libraries Information 8% 32
  33. 33. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 7:Q1-2/17 Pretend this is the main search box on the library homepage. What would you expect the links on the bottom to do? Pretend this is the main search box on the library homepage. What would you expect to find when you search? Check all that apply. Answers Responses Percentages Change the search box to search with that specific search tool. 342 24% Open a new tab to a different page for that search tool. 387 28% Filter the search box results to results for that search tool. 300 21% Go to a different page for that search tool. 377 27% Total 1,406 100% Answers Responses Percentages Articles 1,154 82% Books 1,078 77% Videos 762 54% Book chapters 679 48% Journals 1,077 77% eJournals 1,049 75% Databases 1,029 73% WVU Libraries Information 742 53% Archival materials 803 57% 1,154 1,078 762 679 1,077 1,049 1,029 742 803 0 200 400 600 800 1,000 1,200 1,400 TotalResponses 33
  34. 34. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 8:Q1-2/17 Pretend this is the main search box on the library homepage. What would you expect the links on the bottom to do? What would you expect to see if you clicked on Articles? Answers Responses A menu of options to search like articles, books, databases, eJournals, site search, etc. 559 Advanced search options for articles 347 Either a or b would make sense to me 494 I’d expect to see something else 20 Total 1,420 A menu of options to search like articles, books, databases, eJournals, site search, Advanced search options for articles 25% Either a or b would make sense to me 35% I’d expect to see something else 1% Answers Responses Percentages Change the search box to a help box. 190 13% Open a new tab to a different page for contacting a librarian. 726 51% Go to a different page to get help. 504 35% Total 1,420 100% 34
  35. 35. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 9:Q1-2/17 You are looking for information about how to check out a laptop. Which option would you choose to search for that information? Your professor mentioned that there is a publication of great articles for teachers of English as a Second Language. Which option would you choose from the menu to search for it? Answers Responses Articles 723 Books 87 Databases 215 DOI 31 eJournals 267 Site Search 88 Total 1,411 Articles 52% Books 6% Databases 15% DOI 2% eJournals 19% Site Search 6% Answers Responses Percentages Articles 44 3% Books 29 2% Databases 87 6% DOI 125 9% eJournals 30 2% Site Search 1,096 78% Total 1,411 100% 35
  36. 36. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 10:Q1-2/17 You want to find out if the library has the newest Jack Reacher book by Lee Child. Which option would you choose to search for this book? You heard the library subscribes to Ancestry.com. Which option would you choose before searching for it? Answers Responses Percentages WorldCat 115 8% Databases 465 33% Google Scholar 119 8% Site Search 714 51% Total 1,413 100% WorldCat 27% Databases 23% Google Scholar 9% Site Search 41% Answers Responses WorldCat 381 Databases 327 Google Scholar 124 Site Search 581 Total 1,413 36
  37. 37. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 11/17 Describe the above search box image by checking any number of the following 28 words: Answer Responses Easy to use 722 Straight Forward 706 Useful 637 Understandable 585 Simplistic 568 Clean 550 Helpful 527 Familiar 463 Time-Saving 366 Expected 292 Predictable 262 Comprehensive 242 Appealing 241 Intuitive 215 Dated 166 Old 162 Customizable 154 Impersonal 86 Confusing 75 Busy 71 Complex 70 Time-consuming 60 Unpredictable 51 Frustrating 48 Annoying 46 Too Technical 40 Intimidating 39 Inspiring 34 37
  38. 38. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 12/17 Describe the above search box image by checking any number of the following 28 words: Answer Responses Easy to use 625 Straight Forward 619 Simplistic 585 Clean 535 Useful 512 Understandable 479 Helpful 391 Familiar 360 Time-Saving 285 Expected 238 Predictable 225 Dated 191 Old 180 Appealing 174 Intuitive 160 Confusing 150 Comprehensive 149 Impersonal 107 Customizable 97 Annoying 79 Frustrating 73 Unpredictable 71 Time-consuming 66 Complex 65 Too Technical 56 Intimidating 49 Busy 33 Inspiring 28 38
  39. 39. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 13/17 Describe the above search box image by checking any number of the following 28 words: Answer Responses Simplistic 587 Easy to use 525 Straight Forward 508 Clean 443 Useful 413 Understandable 383 Helpful 326 Familiar 311 Old 257 Confusing 253 Dated 247 Expected 238 Time-Saving 221 Predictable 200 Unpredictable 161 Impersonal 160 Appealing 138 Intuitive 135 Comprehensive 133 Annoying 126 Frustrating 104 Customizable 79 Time-consuming 71 Complex 71 Too Technical 39 Intimidating 37 Busy 30 Inspiring 17 39
  40. 40. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 14/17 Describe the above search box image by checking any number of the following 28 words: Answer Responses Useful 657 Helpful 590 Easy to use 588 Straight Forward 540 Understandable 497 Customizable 414 Time-Saving 395 Comprehensive 357 Simplistic 350 Clean 335 Familiar 295 Appealing 226 Complex 215 Intuitive 191 Expected 190 Busy 179 Predictable 175 Time-consuming 124 Old 123 Confusing 120 Dated 119 Too Technical 107 Annoying 103 Intimidating 103 Frustrating 78 Impersonal 56 Inspiring 35 Unpredictable 35 40
  41. 41. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 15/17 Describe the above search box image by checking any number of the following 28 words: Answer Responses Easy to use 686 Straight Forward 652 Useful 584 Simplistic 573 Helpful 540 Clean 528 Understandable 525 Familiar 360 Time-Saving 338 Appealing 281 Expected 233 Intuitive 194 Predictable 177 Comprehensive 171 Old 161 Customizable 152 Dated 143 Impersonal 85 Confusing 80 Annoying 68 Unpredictable 66 Frustrating 60 Complex 51 Time-consuming 47 Busy 43 Too Technical 35 Intimidating 34 Inspiring 23 41
  42. 42. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 16:Q1/17 Please rank the following in terms of which search box you would be more likely to use to search for loan periods and limits, wherein 1 is very likely and 4 is unlikely. 0 100 200 300 400 500 600 700 Very Likely Likely Maybe Unlikely TotalResponses A B C D 42
  43. 43. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 16:Q2/17 Please rank the following in terms of which search box you would be more likely to use to find an article on 17-year cicadas, wherein 1 is very likely and 4 is unlikely. 0 100 200 300 400 500 600 700 Very Likely Likely Maybe Unlikely TotalResponses A B C D 43
  44. 44. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 16:Q3/17 Please rank the following in terms of which search box you would be more likely to use to research ancient Greek pottery, wherein 1 is very likely and 4 is unlikely. 0 50 100 150 200 250 300 350 400 450 Very Likely Likely Maybe Unlikely TotalResponses A B C D 44
  45. 45. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Target Audience Results s45
  46. 46. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Target Audiences  Primary Target Audience (73% / 107,062 students per month) WVU undergraduate students who are 48% female or 52% male, are primarily Caucasian, African American, Hispanic, or Asian in ethnicity, are United States citizens or are international students, are 21 years in their average age, and are 49% from the state of West Virginia or 51% from other United States, territories, or countries.  Secondary Target Audience (19% / 27,865 students per month) WVU graduate students who 41% male or 59% female, are 83% US citizens, 14% nonimmigrants mostly from India or the People’s Republic of China, and are 31 years in their average age.  Tertiary Target Audience (8% / 11,733 students per month) WVU administration, faculty, staff, and Morgantown, West Virginia community members. 46
  47. 47. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 2/17 47 1st 2nd 3rd 4th 5th Primary Target Audience Reserve a Study room Find an Open Computer Find a Database to Search Search for Articles Find Library Hours Secondary Target Audience Search for Articles Reserve a Study room Find a Database to Search Search for Materials on a Specific Topic Search EbscoHost Tertiary Target Audience Search for Articles Search for Books, DVDs, or Other Print/ Physical Materials Find a Database to Search Search for a Specific Known Article Find Library Hours Select the 5 tasks / resources (from the list below) that are MOST IMPORTANT to you when considering products and services at WVU Libraries. Reserve a Study Room Find an Open Computer Search for Articles Find a Database to Search Find Library Hours Search for Specific Materials / Specific Articles Search EbscoHost Search for Books, DVDs, or Other Print/ Physical Materials
  48. 48. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 3:Q1/17 48 When you need assistance at WVU Libraries, which link would you be more likely to click? Primary Target Audience Secondary Target Audience Tertiary Target Audience Contact Us 109 65 44 Ask A Librarian 327 160 82 Help 124 64 31 Support 66 28 21 Chat 104 69 30 Ask Us 40 23 17 0 100 200 300 400 500 600 Contact Us Ask A Librarian Help Support Chat Ask Us Primary Target Audience Secondary Target Audience Tertiary Target Audience
  49. 49. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 3:Q2/17 49 Which way would you be more likely to contact WVU Libraries? Please rank the following in terms how likely you are to use the service, wherein 1 is very likely and 7 is unlikely. In Person Send Email Instant Message Telephone Call First Choice Second Choice Third Choice Primary Target Audience In Person Send Email Instant Message Secondary Target Audience Send Email In Person Instant Message Tertiary Target Audience Send Email Telephone Call Instant Message
  50. 50. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 5:Q1 & 3/17 50 You need to find scholarly information about climate change. Which tab would you choose to search for “climate change”? Check all that apply. What would you expect to find when you search on the WorldCat tab? Check all that apply. First Second Third Primary Target Audience Google Scholar Databases Site Search Secondary Target Audience Google Scholar Databases WorldCat Tertiary Target Audience Google Scholar Databases WorldCat First Choice Second Choice Third Choice Primary Target Audience Film & Media Articles Books Secondary Target Audience Books Film & Media Articles Tertiary Target Audience Books Film & Media Articles
  51. 51. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 11/17 51 Describe the above search box image by checking any number of the following 28 words: Simplistic Easy to use Straight Forward Useful Understandable Clean 1st Word 2nd Word 3rd Word 4th Word 5th Word Primary Target Audience Easy to use Straight Forward Useful Understandable Simplistic Secondary Target Audience Easy to use Straight Forward Useful Clean Simplistic Tertiary Target Audience Straight Forward Easy to use Useful Understandable Clean
  52. 52. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 12/17 52 Describe the above search box image by checking any number of the following 28 words: Useful Easy to use Straight Forward Simplistic Understandable Clean 1st Word 2nd Word 3rd Word 4th Word 5th Word Primary Target Audience Easy to use Straight Forward Useful Understandable Simplistic Secondary Target Audience Straight Forward Easy to use Simplistic Clean Useful Tertiary Target Audience Easy to use Straight Forward Clean Simplistic Understandable
  53. 53. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 13/17 53 Describe the above search box image by checking any number of the following 28 words: Simplistic Easy to use Straight Forward Clean Useful 1st Word 2nd Word 3rd Word 4th Word 5th Word Primary Target Audience Simplistic Easy to ues Straight Forward Clean Useful Secondary Target Audience Simplistic Easy to use Straight Forward Clean Useful Tertiary Target Audience Straight Forward Simplistic Easy to use Clean Useful
  54. 54. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 14/17 54 Describe the above search box image by checking any number of the following 28 words: Understandable Straight Forward Easy to use Helpful Useful Time-Saving 1st Word 2nd Word 3rd Word 4th Word 5th Word Primary Target Audience Useful Helpful Easy to use Straight Forward Understandable Secondary Target Audience Easy to Use Helpful Straight Forward Understandable Time-Saving Tertiary Target Audience Easy to use Useful Helpful Straight Forward Understandable
  55. 55. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 15/17 55 Describe the above search box image by checking any number of the following 28 words: Simplistic Helpful Easy to use Straight Forward Useful Clean Understandable 1st Word 2nd Word 3rd Word 4th Word 5th Word Primary Target Audience Easy to use Straight Forward Useful Simplistic Helpful Secondary Target Audience Easy to use Straight Forward Simplistic Useful Clean Tertiary Target Audience Straight Forward Easy to use Understandable Clean Useful
  56. 56. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 Section 16/17 56 Please rank the following in terms of which search box you would be more likely to use to search for loan periods and limits, wherein 1 is very likely and 4 is unlikely. Please rank the following in terms of which search box you would be more likely to use to find an article on 17-year cicadas, wherein 1 is very likely and 4 is unlikely. Please rank the following in terms of which search box you would be more likely to use to research ancient Greek pottery, wherein 1 is very likely and 4 is unlikely. Primary Target Audience D C D Secondary Target Audience D C D Tertiary Target Audience B C A
  57. 57. WVU Libraries 2016 Website Survey: 04/1/2016 – 04/15/2016 The End s57
  • shh2

    Apr. 22, 2016
  • pushingvision

    Apr. 21, 2016

The WVU Libraries Web Team -comprised of representatives from each individual library and library department at WVU -is faced with designing a library search box in an ever-changing ecosphere of catalogs, search resources, priorities, and online trends. To conduct research, the Web Team decided to take on the daunting task of designing, constructing, and administering a comprehensive higher-education libraries search box usability test in three tiers.

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