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Corporate social responsibility-what’s it all about? by Fluid  June 2010
Page 2 Contents 3-4 		Introduction to Fluid 5-6		The concept of Corporate Social 	Responsibility (CSR) 7-9Coaching 10-12	Incentives and motivation 13-14	Low-cost initiatives 15-16	Areas of CSR to get involved in 17-18	Believing in employers’ commitment  to CSR 19-20	Pay and benefits for CSR 	professionals 21-22	What should a CSR professional 	know? 23-24Benefiting from CSR 25-26	Case studies 27-28	Conclusion and questions
Page 3 Introduction
Page 4 Introduction to Fluid Fluid Consulting Limited (Fluid) is a specialist human resources consultancy headed by Tim Holden MCIPD  10 years in banking 10 years in Human Resources consultancy Fluid trading since 2006 The core services provided by Fluid are: ,[object Object]
Selection-  Attraction -  Remuneration & Reward  -  Outplacement -  Training & HR consultancy
Page 5 The concept of Corporate Social Responsibility (CSR)
Page 6 The concept of Corporate Social Responsibility (CSR)
Page 7 Coaching
Page 8 Coaching 1 of 2  ,[object Object]
Highlight win-win situations and promote the benefits of coaching and mentoring in the community to business leaders such as learning new skills, enhancing employer brand and improving employee wellbeing
Be true to your own values as a coach when choosing and working with clients-don’t be afraid to confront a client or to walk away,[object Object]
Think about your carbon footprint as a coach-consider telephone and email coaching when appropriate
Offer discounted rates or free coaching to disadvantaged clients
Seek out leaders who can have a far-reaching impact as clients,[object Object]
Page 11 Incentives and motivation 1 of 2 ,[object Object]
Employee recognition programmes
Accountability measures for senior management with responsibility clearly assigned
Performance incentives
Publish CSR report as tool for increasing internal awareness and buy-in,[object Object]
Awareness-raising programmes geared at employees understanding the organisation’s CSR strategy
Share success stories internally to motivate employees and celebrate small wins
Involve employees in developing vision and values,[object Object]
Page 14 Low-cost initiatives ,[object Object]
Organise a screening of Al Gore’s An Inconvenient Truth
Have a lunchtime debate
Get a prominent environmentalist to write an article for the company magazine
Go for dinner at an organic restaurant
Get involved in local community projects or go FairTrade,[object Object]

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Corporate Social Responsibility June 2010