1.
Social
Recruiting
Style

2.
This is a
Production
Hosted By

3.
Recruiting
MacGyver Style
 No Money
 Limited Resources
 Free Tools
…and jobs to fill!

4.
VS

5.
Why Do We Like Facebook?
 Recent study shows 18.4M job seekers found
job on Facebook vs. 10M job seekers on
LinkedIn.
 LinkedIn is the most POPULAR site
for…recruiters. Facebook most popular site
for job seekers.
 LinkedIn becoming the 2010 version of the
job boards of 2000.

6.
www.jobvite.com

7.
Why We Still Like Facebook…
800,000,000 120,000,000
Global Facebook Users Global LinkedIn Users
151,419,860 55,338,046
U.S. Facebook Users U.S. LinkedIn Users

8.
So, What’s Our Roadblock?

9.
Jason Seiden calls it…
www.jasonseiden.com

10.
Basically,
we don’t
like doing
this.

11.
How do you change this?
OR…

12.
Facebook Pages vs. Profiles

13.
FB Private Profile Vs. Public

14.
So, What Would MacGyver Do?
1. He would Create a Professional
FB Profile.
2. He would lock down is Personal
FB Profile settings.
3. He would use his Professional
Profile to network like a
politician without a campaign
fund!
4. He would get his hiring
managers to do the same.

15.
Ok, but where’s the talent?
Strategies to build talent
pipelines on FB:
 Facebook Market Place
 Pay Per Click Ads
 Recruiting/Resume Apps
 Referrals/Friend Searches
 Content

16.
Facebook Marketplace

17.
Pay Per What?!
Just search “Ads” on Facebook

18.
A Real Life FOT Case Study
 Dateline Cedar Rapids, IA – Manufacturing
company needs a specialized Engineer.
 Main competitor is 250 miles away in
Columbia, MO.
 Pay-Per-Click Ads at work:
 320 Engineering types within 20 miles of Columbia
 36 People click through the Ad to our job Ad
 Two qualified candidates (from Competitor) =
1 hire
 Total Cost: $146!

19.
So, What Would MacGyver Do?
1. He would first post all of his
openings on FB Marketplace – It’s
Free!
2. He would take his traditional
media and/or online job posting
budget, and carve out $500.
3. He would run 2 trials on tough to
fill positions with his organization.
4. He would add FB Pay-Per-Clicks
into his Recruiting Tool Kit moving
forward!

20.
The Apps

21.
Industry Insider…
Chris Merritt –
The resume:
 GM of Enterprise –
BranchOut
 VP –Yahoo!
Hotjobs
 Monster
Worldwide

22.
Recruiting on Facebook
Where is it now?
Where will it be, soon?
What is the easiest and most inexpensive way
to take advantage of Recruiting on FB?
Why is BranchOut positioned to be the FB
leader in recruiting?

23.
Real Life FOT Story…
Once upon time there was a Curvy Girl:
www.lifescrazyjoke.com

24.
Meredith’s 2012 Goal -
No Monster, No CareerBuilder, No Traditional Media.
Just use BranchOut’s RecruiterConnect!
So, What is RecruiterConnect?

25.
So, What Would MacGyver Do?
 He would call up
BranchOut –
Request a
demo…then tell
them you need a
discount because
the cats at FOT sent
you!
I’m not saying you’ll get one – but a MacGyver in HR would ask!

26.
Business Case for FB at Work
 Referrals
 Referrals
 Referrals

27.
What About These FB Friends?

28.
Hello! Ms. Jackson!

29.
Tips and Tricks for
Facebook Search
 Join Groups of the people you want to recruit
 Alumni groups, User groups, churches in the city
you recruit, etc. (FB Engineering – 500K members)
 Why? Not all Profiles are public – but if you belong
to the group – those private profiles will come up as
well.
 Friend “Super Connectors” because you will
get “Friends of Friends” profiles in your
searches.

30.
I’ve Got A Little Cash…
What should I do, or not
do, with it?

31.
 You have to have a FB
The Big recruiting strategy
Finish!  It shouldn’t cost you an
arm & leg
 Leverage your
employees on FB
 Use the Technology that
is out there