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Social Recruiting MacGyver Style: Recruiting on Facebook

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Social Recruiting MacGyver Style: Recruiting on Facebook

  1. 1. Social Recruiting Style
  2. 2. This is a Production Hosted By
  3. 3. Recruiting MacGyver Style  No Money  Limited Resources  Free Tools …and jobs to fill!
  4. 4. VS
  5. 5. Why Do We Like Facebook?  Recent study shows 18.4M job seekers found job on Facebook vs. 10M job seekers on LinkedIn.  LinkedIn is the most POPULAR site for…recruiters. Facebook most popular site for job seekers.  LinkedIn becoming the 2010 version of the job boards of 2000.
  6. 6. www.jobvite.com
  7. 7. Why We Still Like Facebook… 800,000,000 120,000,000 Global Facebook Users Global LinkedIn Users 151,419,860 55,338,046 U.S. Facebook Users U.S. LinkedIn Users
  8. 8. So, What’s Our Roadblock?
  9. 9. Jason Seiden calls it… www.jasonseiden.com
  10. 10. Basically, we don’t like doing this.
  11. 11. How do you change this? OR…
  12. 12. Facebook Pages vs. Profiles
  13. 13. FB Private Profile Vs. Public
  14. 14. So, What Would MacGyver Do? 1. He would Create a Professional FB Profile. 2. He would lock down is Personal FB Profile settings. 3. He would use his Professional Profile to network like a politician without a campaign fund! 4. He would get his hiring managers to do the same.
  15. 15. Ok, but where’s the talent? Strategies to build talent pipelines on FB:  Facebook Market Place  Pay Per Click Ads  Recruiting/Resume Apps  Referrals/Friend Searches  Content
  16. 16. Facebook Marketplace
  17. 17. Pay Per What?! Just search “Ads” on Facebook
  18. 18. A Real Life FOT Case Study  Dateline Cedar Rapids, IA – Manufacturing company needs a specialized Engineer.  Main competitor is 250 miles away in Columbia, MO.  Pay-Per-Click Ads at work:  320 Engineering types within 20 miles of Columbia  36 People click through the Ad to our job Ad  Two qualified candidates (from Competitor) = 1 hire  Total Cost: $146!
  19. 19. So, What Would MacGyver Do? 1. He would first post all of his openings on FB Marketplace – It’s Free! 2. He would take his traditional media and/or online job posting budget, and carve out $500. 3. He would run 2 trials on tough to fill positions with his organization. 4. He would add FB Pay-Per-Clicks into his Recruiting Tool Kit moving forward!
  20. 20. The Apps
  21. 21. Industry Insider… Chris Merritt – The resume:  GM of Enterprise – BranchOut  VP –Yahoo! Hotjobs  Monster Worldwide
  22. 22. Recruiting on Facebook Where is it now? Where will it be, soon? What is the easiest and most inexpensive way to take advantage of Recruiting on FB? Why is BranchOut positioned to be the FB leader in recruiting?
  23. 23. Real Life FOT Story… Once upon time there was a Curvy Girl: www.lifescrazyjoke.com
  24. 24. Meredith’s 2012 Goal - No Monster, No CareerBuilder, No Traditional Media. Just use BranchOut’s RecruiterConnect! So, What is RecruiterConnect?
  25. 25. So, What Would MacGyver Do?  He would call up BranchOut – Request a demo…then tell them you need a discount because the cats at FOT sent you! I’m not saying you’ll get one – but a MacGyver in HR would ask!
  26. 26. Business Case for FB at Work  Referrals  Referrals  Referrals
  27. 27. What About These FB Friends?
  28. 28. Hello! Ms. Jackson!
  29. 29. Tips and Tricks for Facebook Search  Join Groups of the people you want to recruit  Alumni groups, User groups, churches in the city you recruit, etc. (FB Engineering – 500K members)  Why? Not all Profiles are public – but if you belong to the group – those private profiles will come up as well.  Friend “Super Connectors” because you will get “Friends of Friends” profiles in your searches.
  30. 30. I’ve Got A Little Cash… What should I do, or not do, with it?
  31. 31.  You have to have a FB The Big recruiting strategy Finish!  It shouldn’t cost you an arm & leg  Leverage your employees on FB  Use the Technology that is out there

Notes de l'éditeur

  • Tim opens by asking KD a question – something like – as an HR/Talent Pro what do you look for when evaluating a potential recruiting source (boards, linkedin, career fair, etc.)? Give me 3 things: passive vs. active candidates, overall talent within the source, cost, etc.
  • Do you think Facebook will outpace LinkedIn as a primary recruiting source in the next 3 years? Yes, or No or I hope not to be recruiting in 3 years!
  • Time (it will eventually happen – trend already going that way); Culture (promote this culture in your organization); Mandate that it happens (on one likes that)
  • Search “Marketplace” on your fb searchbar – the App Oodle marketplace will be an option
  • What’s cool about this? It’s not like advertising with your local newspaper!
  • You can get hyper specific on who potentially sees your add – why waste hundreds and thousands of dollars for everyone?!
  • Does your company allow employees to access Facebook at work? Yes, No, or No – so I just hop on my smartphone…
  • Meredith has dropped all boards, linkedin, and newspaper advertising. Not everyone needs to recruit just professional.
  • No limits on messages you can send to potential candidates
  • Click on “See all” – then click on “Find Friends” top right hand corner
  • Patrece and I aren’t friends – but I can click on her name and it allows me to send her a private message!