3. 54
Dean Douglas
CEO
Looking forward
Welcome to a unified world.
On October 15, 2013, we became a new company.
Unify, formerly Siemens Enterprise Communications,
is a global communications software and services
company. Our new name reflects perfectly what
we do: we unify our customers’ communications systems.
By synchronizing technologies, creating an engaging user
experience and weaving communications seamlessly into
the way businesses operate, we empower an increasingly
mobile workforce to work better together. The result is a
transformation of how the enterprise communicates and
collaborates that amplifies collective effort, energizes
the business and drives better performance.
Born out of the engineering DNA of Siemens AG, Unify
builds on a heritage of product reliability, innovation,
open standards and security to provide integrated
communications and networking solutions for
approximately 75% of the Fortune Global 500. With the
introduction of Project Ansible, Unify is leading the
market with its vision of a dynamic communications and
collaboration platform. You—our customers—and our
industry have responded resoundingly affirmatively.
We have enjoyed serving you as Siemens Enterprise
Communications. We look forward to serving you even
better as Unify.
Dean Douglas
CEO
4. 6 7
Profile
Operating in 90 countries and headquartered
in Munich, we are a global team delivering
communications solutions to bring people
closer together. More agile. More productive.
More competitive. More unified.
Front and center of our new brand is our name,
Unify. It’s a strong, single-minded, active word,
a concise description of what we do: we unify
enterprise communications.
Total 2013 revenue: $2.6 billion Enterprise-grade voice
Web, audio and
video conferencing
Multimedia
mobile collaboration
Customer
contact centers
Professional and
managed services
Our proof points
• Leader in Gartner’s Magic Quadrants
for Unified Communications and
Corporate Telephony
• Ranked as a top three Enterprise Trusted
Advisor for 2013 by Nemertes Research
• Top score in the Enterprise Connect UC RFP
for 2012 and 2013
• Trusted by approximately 75% of the
Fortune Global 500
Products – 51%
Services – 49%
5. 98
Global market strength
You want to amplify your team’s collective effort by
unleashing their potential to communicate, whether
across town or across the world. We can help.
Unify is the only provider with a full complement of
unified communications solutions, from fully integrated
software-based UC applications to the services that
implement and manage them—and the capacity to
deliver it all to you globally.
We are a global force, a leading player in virtually
every market. And it’s all to help your team perform
to its fullest.
Enterprise communications
is a growing market.
Industry revenues**
2,000+
service experts
2,000+
multi-vendor
accreditations
400+
service partners
*Source: Dell’Oro Enterprise Telephony Quarterly Summary – 1Q13
**Source: MZA PBX-IP PBX Comp Environment 2013 (World)
***Source: Gartner Services Market Share
#2 IP PBX market share globally*
#1 IP and hybrid PBX market share in Europe**
#2 IP and hybrid PBX market share in Brazil
#3 IP and hybrid PBX market share in China
#1
Services market share globally among
communications solutions vendors in all
global regions***2012
10 B
50 B
100 B
150 B
200 B
2015 2018
$168 B
in 2012
$186 B
in 2015
$208 B
in 2018
6. 10 11
Five reasons
to work with Unify
1
Work with a global market leader.
• #2 global IP PBX market share; #1 in Europe
• Trusted by approximately 75% of the
Fortune Global 500
Wherever you are, we are.
2
Get the gain without the pain.
• In the cloud, in your data center,
on premise, or hybrid
• At your pace, on your budget
We know it’s not a “one size fits all” world.
3
We make it work, and keep it that way.
• 24/7 single point of contact support available
• Managed services, professional services,
maintenance and support services
Leverage our breadth, depth, scope
and scale.
4
The new way to work: introducing
Project Ansible.
• Stay abreast of the people and topics
that matter
• Keep the conversation going, in any
setting, on any device
Business starts with a conversation.
And we’re changing the conversation.
5
Don’t just take our word for it.
• More than 5,100 issued and pending
patents for innovation
• Named Trusted Advisor for 2013 by
Nemertes Research
Take your next step—with us.
Feedback
“In a time where tech companies make up words and use
mixed capitalizations in their logos with sheer abandon,
it is actually refreshing to see a company adopt a simple
brand that actually represents what they are about.”
Michael Brandenburg
Industry Analyst, Frost & Sullivan
“The most recent of these innovations is ‘Project Ansible,’
a content and communications hub that will help Unify
to strongly differentiate itself from its competitors.”
Brian Riggs
Industry Analyst, Ovum
“This repositioning and a large, corresponding
investment…add to the perception that Unify will be
a strong force in the marketplace into the future.”
Ken Landoline and Jerry Caron
Industry Analysts, Current Analysis
“Unify will work to embody the new name with values
such as simplicity, clarity and unification, which conveys
a clear message to its partners and end users when it
comes to portfolio of offerings.”
Zeus Kerravala
Industry Analyst, ZK Research
“This rebrand sends a powerful signal. It is not just
a rebrand, but a relaunch, with a whole new set
of solutions.”
Sheila McGee-Smith
Industry Analyst, McGee-Smith Analytics
“Isn’t it cool?”
Steve Blood
Industry Analyst, Gartner
7. 1312
Corporate social
responsibility
… to our employees
Harmonizing company and employee interests is a
core component of our management philosophy. We
encourage “team” thinking, to take part in shaping who
we are while maximizing personal potential.
… to the law
We are a global company, conducting business within
and across diverse cultural and social settings, with
diverse values, morals and ethics. Our global compliance
office supports us in observing local legislation and our
own regulations.
… to society
We encourage community engagement and active
citizenship. From feet-on-the-ground emergencies, to
everyday operations, to ecological responsibility, to
university research, our people are there to help.
8. 1514
Green efficiency
Environmental responsibility is ingrained in our culture.
It drives us to develop and produce greener technologies
to help businesses minimize their impact on the
environment and achieve their environmental initiatives.
Our green solutions offer:
Cost savings
• Electricity, cooling and real estate savings
• Simple, consolidated deployment that lowers
cost of ownership
Business performance
• Improved process performance through
UC collaboration
• Greater employee and customer satisfaction
Corporate excellence
• Enhanced corporate image and profile
• Regulatory compliance and excellence
