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Search Engine Optimization (SEO) … a brief introduction Billy Howard, Billy@ICUMarketingOnline.com
Compare ads to SEO
 
[object Object],[object Object],[object Object],[object Object]
The Real Cost of Pay-Per-Click To get all of the traffic listed on the previous slide for Plumbing Atlanta GA, you would need to have a daily budget of $210 ($6,300) a month! But, the REAL cost is missed business . . . If you have a daily limit of $50, you could actually miss 75% of the people searching for your business.
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object]
A closer look at SEO ,[object Object],[object Object]
 
NOTE:  This is not a real company!
WHAT???!!! How did a “company” that doesn't exist get a top-rated website for a fairly competitive, and potentially profitable keyword? The power of Search Engine Optimization
This site was actually created by one of my trainers to demonstrate how quickly a well-optimized site can dominate the Google rankings.  He is planning to sell this site to a plumber in Atlanta at some point.
How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attracting the attention of the Big 3 is the key to making your online presence a dream come true: More people on your website More people contacting you More potential for $ale$
Getting the Desired Attention ,[object Object],[object Object],[object Object],[object Object]
Getting Google's Attention (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Getting Google's Attention (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Google's Attention (cont.) ,[object Object],[object Object],[object Object]
Getting Google's Attention (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the Investment? One of two options: Your Time (learning how, implementing) OR Outsourcing (setup plus monthly maintenance)
SEO  vs.  PPC Just the Good Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO  vs.  PPC The Not-So-Good Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A copy of this presentation is available at: http://DeepSci.com/RENPrez (case sensitive!) Q & A Time

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Google Adwords & Search Engine Optimization (Seo)

  • 1. Search Engine Optimization (SEO) … a brief introduction Billy Howard, Billy@ICUMarketingOnline.com
  • 3.  
  • 4.
  • 5. The Real Cost of Pay-Per-Click To get all of the traffic listed on the previous slide for Plumbing Atlanta GA, you would need to have a daily budget of $210 ($6,300) a month! But, the REAL cost is missed business . . . If you have a daily limit of $50, you could actually miss 75% of the people searching for your business.
  • 6.
  • 7.
  • 8.  
  • 9. NOTE: This is not a real company!
  • 10. WHAT???!!! How did a “company” that doesn't exist get a top-rated website for a fairly competitive, and potentially profitable keyword? The power of Search Engine Optimization
  • 11. This site was actually created by one of my trainers to demonstrate how quickly a well-optimized site can dominate the Google rankings. He is planning to sell this site to a plumber in Atlanta at some point.
  • 12.
  • 13. Attracting the attention of the Big 3 is the key to making your online presence a dream come true: More people on your website More people contacting you More potential for $ale$
  • 14.
  • 15.
  • 16.  
  • 17.  
  • 18.
  • 19.
  • 20.
  • 21. What is the Investment? One of two options: Your Time (learning how, implementing) OR Outsourcing (setup plus monthly maintenance)
  • 22.
  • 23.
  • 24. A copy of this presentation is available at: http://DeepSci.com/RENPrez (case sensitive!) Q & A Time