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Tina Hartnell
Advantages
 Advanced special effects
 Big famous actors
 Lots of extras
 Controlled public places
 Big budgets
 Stunt doubles
 Expensive vehicles
Advantages
 Advanced special effects
 Big famous actors
 Lots of extras
 Controlled public places
 Big budgets
 Stunt doubles
 Expensive vehicles
 Sony and MGM produced Skyfall
 Sony is able to use its status as a big
company.
 It used a broad appeal and blanket
advertising.
 They had more power than small companies
and could get viral marketing.
 They were able to use synergy and cross
media convergence a lot easier than for small
companies.
 Crime drama
 Written and directed by Plan B
 Eight main characters
 Everyone is fighting for respect
 Ultra-realistic gritty picture of the world
 Trailer was first released on the Guardians website on the 3rd of may 2012
 Film poster was first unveiled by Empire magazines website on 8th May.
 Premiere was 30th may 2012 at the Empire cinema in Leicester square.
 The album for the film was released on the 25th of March 2012 which is before
the release of the film so would have advertised the film and worked up a
craze for it before it was even released.
 Twenty third Bond film
 Made by Eon Productions
 Distributed by MGM and Sony pictures entertainment.
 Sony worked along side the creators of the Bond films and created
a special Skyfall edition of the phone which is called the Bond
phone - synergy.
 MGM and Sony use cross media convergence and synergy in order
to enhance the profits made from each.
 On the Sony Bond lifestyle website is shows props from the film
such as products available including cufflinks, watches, cars, food
and drink, clothing etc.
 Cross media convergence is also shown in them having a website
which contains a magazine.
 By filming in forty world wide countries the film created a
worldwide audience, for example by filming in Shanghai thy
created a huge Chinese audience.
 They are both British films but Ill manors is
more ‘British’ than Skyfall as it deals with
social issues and themes relating to British
society. It was also funded and filmed in
Britain.
 They both had strong opening weekends at
the box office.
 They both have a high profile musician linked
with the film whose music was released close
to the film release date.
 They are both different genres. Skyfall is an
Action/adventure and Ill manors us a gritty
social realist drama.

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Media ownership

  • 2. Advantages  Advanced special effects  Big famous actors  Lots of extras  Controlled public places  Big budgets  Stunt doubles  Expensive vehicles
  • 3. Advantages  Advanced special effects  Big famous actors  Lots of extras  Controlled public places  Big budgets  Stunt doubles  Expensive vehicles
  • 4.  Sony and MGM produced Skyfall  Sony is able to use its status as a big company.  It used a broad appeal and blanket advertising.  They had more power than small companies and could get viral marketing.  They were able to use synergy and cross media convergence a lot easier than for small companies.
  • 5.  Crime drama  Written and directed by Plan B  Eight main characters  Everyone is fighting for respect  Ultra-realistic gritty picture of the world  Trailer was first released on the Guardians website on the 3rd of may 2012  Film poster was first unveiled by Empire magazines website on 8th May.  Premiere was 30th may 2012 at the Empire cinema in Leicester square.  The album for the film was released on the 25th of March 2012 which is before the release of the film so would have advertised the film and worked up a craze for it before it was even released.
  • 6.  Twenty third Bond film  Made by Eon Productions  Distributed by MGM and Sony pictures entertainment.  Sony worked along side the creators of the Bond films and created a special Skyfall edition of the phone which is called the Bond phone - synergy.  MGM and Sony use cross media convergence and synergy in order to enhance the profits made from each.  On the Sony Bond lifestyle website is shows props from the film such as products available including cufflinks, watches, cars, food and drink, clothing etc.  Cross media convergence is also shown in them having a website which contains a magazine.  By filming in forty world wide countries the film created a worldwide audience, for example by filming in Shanghai thy created a huge Chinese audience.
  • 7.  They are both British films but Ill manors is more ‘British’ than Skyfall as it deals with social issues and themes relating to British society. It was also funded and filmed in Britain.  They both had strong opening weekends at the box office.  They both have a high profile musician linked with the film whose music was released close to the film release date.
  • 8.  They are both different genres. Skyfall is an Action/adventure and Ill manors us a gritty social realist drama.