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DigitalWorld
David Bevilacqua, CiscoVP South Europe
@DavidBevilH2O
innovation
imagination
There is no without
“ Imagination creates reality, and as desire is a part of
imagination, the world we desire is more real than the
world we passively accept ”
Northrop Frye
If we can connect a
cow to the internet
Then why not an
elephant?
Sarah Eccleson | Cisco IOE Director
4/10 Companies will fail in
next 5 years
Source: Cisco & IMD Global Center for Business Transformation
Source: The Hamilton Project
$100,000,000,000,000
$1,000,000,000,000
$10,000,000,000
$100,000,000
$1,000,000
$10,000
$100
$1
1940 1950 1960 1970 1980 1990 2000 2010
2010Dollars(LogScale)
iPad2
ENIAC
An 2010 Ipad2 in the 1950s would
have cost you $100 trillion.
UNIVAC 1
IBM 7090
Altair 8800
Commodore 64
Mac II
Gateway G6-200
2020
44ZB
1%
4.4
ZB
2013
90% created in last 2
years
More new data generated in
2012 than prior 5,000
years
If the 11OZ cup of
coffee equals one
GIGABYTE
A ZETTABYTE would
have the same volume
as THE GREAT
WALL OF CHINA
Everything Connecte
500B
Things Connected
3X
IPTraffic
40%
M2M
Data Everywhere
D ATA C E N T E R S + C E N T E R S O F D ATA
Security Everywhere
T H R E A T - C E N T R I C A P P R O A C H
Innovation Everywhere
C O N N E C T I V I T Y + C O N V E R G E N C E + I N S I G H T
Time to $1B is DecreasingYears
20 1990 Fortune 500 Company
1998Google8
4.5 2004 Facebook
2 2009Uber /Whats App
1.5
1.0
2011Snapchat
2012Oculus Rift
It’s no longer the big
that beats the small
It’s the fast that beats
the slow
EnableDifferentiate
Define
Which game do you want to play?
DifferentiateEnable Define
The match of the LASTcentury
INDUSTRY 4.0
The match
of THIS century
= 10%
of all Italian SMEs
Generates 30%
of value added
Employs 1 in 4
people
Italy SME Manufacturing
Industrial share of value added in Europe
20%
16%
2001 2011
22% 23%
2001 2011
Source: Industry 4.0 Readiness, Rolland Berger, March 2014
CZECH
REPUBLIC
5
4
3
2
1
54321
RBIndustry4.0
ReadinessIndex1)2)
FINLAND
SWEDEN
GERMANY
IRELAND
AUSTRIA
NETHERLANDS
DENMARK
UK
FRANCE
SLOVAKIA
SLOVENIA
HUNGARY
LITHUANIA
ITALY
SPAIN
ESTONIA
PORTUGAL
POLAND
CROATIA
BULGARIA
BELGIUM
We need to accelerate
Manufacturing Share (% of GDP)
Source: Industry 4.0 Readiness, Rolland Berger, March 2014
Source: PWC, Dec 2014
€15B x15
Imagination
Ecosystem &
Collaboration
Co-innovation
Experiment &
Fast Prototype
25%
75%
Source: Cisco & IMD Global Center for Business Transformation
Digital Era is not the end of humanity but
the return to humanity
What will your digital legacy be?
Digital World

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Digital World

Editor's Notes

  1. Industry 4.0 is a collective term for technologies and concepts in the value chain or the vision of the smart factory. Characteristics of industry 4.0 Cyber physical systems and marketplace Smart robots and machines Big Data New quality of connectivity Factory 4.0 There are two digital implications that go in the favour of Italian dynamics: 1. PROCESS: Network manufacturing and cluster dynamics: Business will operate in dispersed locations, drawing on skills spread across their empires. This is the idea of industrial democracy – meaning that the blurring frontiers between the information and physical worlds may lower barriers to smaller or more specialised companies. In some areas, the distribution between MNES and SMEs may shift. 2. NEW BUSINESS MODELS the fragmentation of the value chain. We have seen this in monolithic industries like music or the media. After fragmentation, countless small entrants have lower barriers to entries and this plays to the strengths of italian manufactuers and the concept of being fast and not big! http://fr.slideshare.net/polenumerique33/roland-berger-tabindustry40201404031
  2. Why it’s important? Manufacturing plays a decisive role for Italian SMBs At the same time, there is still a strong SME dominance in the manufacturing sector. Although only 10 % of all Italian SMEs are active in this sector, one out of four employees in the SME sector work in manufacturing, compared to one in five for the EU average. Almost one-third of value added is generated by SMEs, compared to one fifth in the EU. Manufacturing therefore plays a decisive role for Italian SMEs. The crisis has yet to release its grip, but industry is holding its own (and the ISTAT confidence index rose from 86.9 in May to 88.4 for June and improved across all industries, with manufacturing rising to 100, the highest it has been since July 2011), and even respected economists have confirmed what we have always said here on this blog, that there can be no future without manufacturing. This knowledge is also shared by the Italian Minister for Economic Development, Federica Guidi, who is putting together a plan for Italian manufacturing that features 100 million in investment and initiatives to strengthen exports (adding 50 billion to the current 470 billion) and to attract at least 20 billion in international investment for a decisive turnaround in both competitiveness and development.
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  4. Just 25% of our customers say they have a strategy to take advantage of the digital revolution that’s in the process of occurring… That’s great – out job is to help execute against that vision– they understand what the tech makes possible and the strategy comes from that. But 75% say they know they need to but they don’t know what to do. We don’t need to evangelise – they know tech will change – it’s to help them. And that’s because on the other side…