Are you looking for an effective and efficient way to build awareness of your brand to the right audience? Call us and we will help you at Ambient Digital Group Vietnam. HEAD OFFICE (SINGAPORE) 80 Robinson Road, #02-00, Singapore 069898 VIETNAM Level 10, 36 Bui Thi Xuan Street, District 1, Ho Chi Minh city, Vietnam Hotline: (+84) 914 485 444 (Mr. Tien)

2. At Ambient we specialize in digital advertising for
brand and performance marketers

3. About Us
Ambient Digital Group is the largest, fastest growing Ad Network in South East Asia,
headquartered in Singapore, with offices in Vietnam, The Philippines, Indonesia and Thailand.
Ambient reaches over 70 million people and achieves over 2.5 billion page views per month.
Our products are highly viewable and engaging, delivering results for both brand and
performance clients.
Our scale, local connections and innovative formats combine to build the deeper conversations
with local consumers essential for brand advertisers.
As the market leaders, Ambient Digital Group offers global, regional and local clients a trusted
digital partner in South East Asia.

4. Ambient Digital Group
• Established
• Vietnam office
• 6 Employees
• 5 Clients (Sony, Durex…)
R&D department represents 55% of our staffs
2010
• +18 Employees
• +120 Clients: Unilever, Colgate, P&G, Samsung…
• Partnership with Mediamind
2011
• New office in The Philippines
• +48 Employees
• +160 Clients
• Established a Joint Venture with Micro Ad (leading DSP in Japan)
• Works with top spend agencies in VN (WPP, Saatchi & Saatchi, DatViet VAC, Dentsu…)
• Partner with Comscore & Effective Measure
2012
• New office in Indonesia
• +102 Employees
• +200 Clients
• Official partner with Facebook Singapore, also one of the biggest Facebook spender in Vietnam
• Reach +90% Vietnam net users (measured by Comscore)
2013
• New office Thailand
• +160 Employees
• +260 Clients across SEA
• Cooperate with MediaQuark, become the first Southest Asian Ad Network to focus on
Data driven performance
• Partner with world-class performance driven platforms: The Trade Desk, Appnexus,
Adapt TV, Audience Science, BUZZ City…
2014

5. Our clients are the best in the world at what they do
Branding purpose
Performance purpose
and many more…

6. And so are our partners
Intelligent inventory
World class 3rd auditing
Big data provider

7. We learned from the most experienced and demanding Marketers,
together with world-class technology provides by our Partners and our own
R&D department

8. Regional scale after 5 years
+160
Employees
+5,000
Premium & Long-tail
Publishers
(across SEA)
5
Countries
(across SEA)
+2.5 Billion
Monthly
Impression
(growth rate: 30% YOY)
+800
Advertisers
(across SEA)
95%
Retention rate
Revenue growth
double digits
YOY

9. About Ambient Network

10. Top Website in Vietnam
16.2
26.6
30.7
45.7
49.6
51.8
56.5
91.5
0 10 20 30 40 50 60 70 80 90 100
Ngoisao.net
Kenh14.vn
Dantri.com.vn
Vnexpress.net
Zing Mp3
Nhaccuatui.com
24h.com.vn
Ambient Digital Ad Network
Ambient Ad Network alone reach 91% of
Vietnam Internet users (measured by Comscore)
Other sites in green are also in our network
Source: Comscore, Survey Jan 2015

11. Cross platforms with global intelligent inventory
We also offer other display & programmatic products from our world-class
partners, across platforms desktop & mobile with specialist in-house to plan,
execute and optimize the campaign.

12. Reach
AudienceTargeting
Topic
targeting
Interest
targeting
Contextual
targeting
New in
2015
Intent
targeting
Re-
targeting
Look-Alike
Custom
Audience
Also able to combine with Demographic and Geographic (city) targeting
Available Targeting Options

13. Context, Contact & Content
CONTEXT OBJECTIVE TARGETING OPTIONS PLATFORMS
CONTACT SITES & SECTIONS DATA INTEGRATION BUYING METHOD
CONTENT OBJECTIVES MULTIPLE MESSAGES MULTIPLE CREATIVES
Not only the ads or the tools that we offer, we are willing to work with you on
ad content and work out several options to optimize for the campaign results

14. Sunsilk Black – Case Study
 Challenge:
 To engage with females for Sunsilk Black and encourage
them to make pledges by participating in the Long Shiny
Choice digital contest.
 Extremely low CPA objective of only VND 3,200
 Target Audience : Female 18 - 35
 Strategy:
 mediaQuark data utilised to optimize Ambient premium
inventory against target audience based on interest /
behavior
 Results:
 Lucky draw entrants : 318,000 within 4 weeks
 Target beating CPA of just VND 3,100 per
participant converted
 Ambient the only AdNetwork to beat target CPA.
 Data driven performance!

15. Loyalty
Purchase
Consideration
Engagement
Awareness
Balloon Ad
In-page
i.TVC 2.0Pre-roll
Mobile Ad
YoutubeRe-marketing Submission
Facebook
ad
Dynamic Ad
Light Box Overlay
Interactive
Page-Take Over
Deliver your objectives with diversify display products

16. Clear Men – Case Study
 Challenge:
 Enhance Clear Men penetration during World Cup.
Make it the No.1 inspirational & masculine brand for
men
 Target Audience: Male
 Strategy:
 i.TVC 2.0 is the perfect solution to link Clear Men TVC
with relevant World Cup content and live match
reports
 Results:
 26,000 video views were generated from World Cup
content within the first week
 80% in-target reach
 Video completion rate of 60%
Market benchmark for Video completion rate is 35%

17. Clear Men – Case Study
 Challenge:
 Link the Clear brand to sports events and
utilise the Clear TVC to target the World Cup
audience.
 Target Audience: Male 18-24
 Strategy:
 With so many people watching World Cup
Replays on their mobile device, Mobile Pre-roll
is the ideal solution to target this audience.
 Results:
 900,000 videos were viewed from replay clips
in just 7 days.
 Video completion rate over 63%

18. What’s new in 2015

19. SocialSearch
CompareReview
Close to purchase..
…across Industries
…Increase conversions
Data is analyzed on daily basis to find
new intent-users and justify data
Intent targeting

20. We
…not only here to do business with you
Partner with you…
Timely manner, Efficient Cost & Result
Oriented

21. New Products

22. Push-down
Web content is “pushed” downward to reveal advertiser content.
Teaser is shown until the user hovers
over/clicks on the expansion button.
Compatible with full video or flash animation

24. Sidekick
Expandable ad unit sits in the right rail and pushes content to the left displaying a
full-screen experience ad messaging.
On load, Display unit delivers with
call to action to expand Sidekick
User clicks the expand button,
Sidekick pushes page content
horizontally to the left
User engages all of the interactive
features of the Sidekick.

25. Sidekick
VDO

26. Page Entrance Experience
Premium high-impact ad placement for brands to achieve mass reach
A full page teaser is shown on initial page
load
Teaser closes, ad minimizes to standard size

28. Interactive Pre-roll
Transform traditional pre-roll ads into exciting and engaging brand experiences.
Additional brand information for your interactive pre roll ads,
provides consumers with a deeper brand experience than
passive only video campaigns.
Interactive experience activates until user hovers.

29. Page Entrance Experience
VDO

30. Sharing on Social
Go viral by sharing information from banner onto Facebook’s wall.
Views and engagement generated from
Facebook are free
Make it easy to viral an interesting content
on Facebook wall

32. Digital at a glance

33. Basic Statistic

34. Time spent on Internet out-weighted TV
consumption among Internet users

35. Social is now top 2 online activities, across
devices

36. Smartphone users vs feature phone users in
urban Vietnam, 2014
16%
28%
60%
79%
65%
36%
2012 2013 2014
Smartphone Standard phone

37. Social & Video are key mobile activities

38. E-commerce is promisingly thanks to the
advance in Digital and Distribution

39. Vietnam Digital at a glance
Internet penetration rate at 37%, heavy consumption across platforms (PC and
Mobile)
Social has become top 2 online activities in both PC and Mobiles
The growing penetration of smartphone has caused a threat on PC and is changing
users’ online activities. Video & E-Commerce has adopted the this mobile growing
trend
In terms of Digital advertising, new formats have been introduced to the industry
quickly. Big Data has been discussed and leveraged for more precise targeting
options. What’s been lacking is the complete tracking method for deeper
understanding and optimization purpose

40. We don’t only sell products

41. Solution

42. Cám ơn
Ambient Digital Group
36 Bùi Thị Xuân, Q.1, TP Hồ Chí Minh
Hotline: 0914 485 444 (Mr Tiến)
Email: Tien.Dao@ambientdigitalgroup