Why tablets matter
User behavior on tablet
Tine Thygesen

Hi, I am Tine Thygesen, Entrepreneur.
Everplaces builds mobile products with passionate
commitment to design, personalization & user experience

The tablet is the fastest
penetrating technology in history
Traction: Time from consumer availability to 10% penetration
Slow
25 Yrs
Telephone
Electricity
Moderate
30 Yrs
Radio
Television
Computer
Mobile phone
Internet
Smartphone
Fast
Tablet
5 Yrs
10 Yrs
15 Yrs

The tablet is finding its place
43% spend more time with their tablet than their desktop;
1 in 3 respondents uses their tablet more than watching TV
Where do Europeans use their tablets?
60%
39%
79%
38%
I spend more time each day on my tablet than I: (select all that apply)
60%
59%
52%
43%
40%
41%
34%
20%
26% Travelling
11%
0%
Read
book
Listen to
Use
radio desktop/
laptop
Use
smart
phone
Watch
TV
Bedroom
Elsewhere in the house
Living room
Kitchen
None of
above
15% Commuting
58% On holiday
34% Out and about
27% At work

Cross-device commerce

We use tablets
together
Most popular device for multi
person actions, doing something
together.
Used by the whole household,
not personal like the mobile.
Fun fact; 15% of abandoned cards
in UK was actually people putting it
in basket hoping a family member
would buy it for them!
15%
of carts weren’t
really abandoned

Only tablets appeal
to all generations
Most popular device for older people
21% tablet vs 11% smartphone for over 55s
Most popular device for toddlers
61% of three-year-olds in UK use tablets

... loved by the whole family
But Why are we using it
Several games for cats!

The shift in tablet use
Consume
Create
Accelerate
For the first time we see tables being
better at increasing productivity than
computers. Productivity improvements,
especially at work, is the new trend.

Tablet as a productivity tool
For the first time we’re seeing
tables better at increasing
productivity than computers, this is
due to their portable nature
combined with big-enough-forwork interface.
Productivity improvements is the
new trend. Companies are building
internal apps, to improve time
consuming processes, like data
collection, documentation and
product catalogues.

Internal use: 53% of doctors
use tablets at work

The tablet is making people more effective,
allowing them to focus on the most
important things in life

Tine Thygesen
CEO, Everplaces
Mobile strategy &
development
Thank you!
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