Hi, I am Tine Thygesen, Entrepreneur.
Everplaces builds mobile products with passionate
commitment to design, personalization & user experience
The tablet is the fastest
penetrating technology in history
Traction: Time from consumer availability to 10% penetration
The tablet is ﬁnding its place
43% spend more time with their tablet than their desktop;
1 in 3 respondents uses their tablet more than watching TV
Where do Europeans use their tablets?
I spend more time each day on my tablet than I: (select all that apply)
Elsewhere in the house
58% On holiday
34% Out and about
27% At work
We use tablets
Most popular device for multi
person actions, doing something
Used by the whole household,
not personal like the mobile.
Fun fact; 15% of abandoned cards
in UK was actually people putting it
in basket hoping a family member
would buy it for them!
of carts weren’t
Only tablets appeal
to all generations
Most popular device for older people
21% tablet vs 11% smartphone for over 55s
Most popular device for toddlers
61% of three-year-olds in UK use tablets
... loved by the whole family
But Why are we using it
Several games for cats!
The shift in tablet use
For the ﬁrst time we see tables being
better at increasing productivity than
computers. Productivity improvements,
especially at work, is the new trend.
Tablet as a productivity tool
For the ﬁrst time we’re seeing
tables better at increasing
productivity than computers, this is
due to their portable nature
combined with big-enough-forwork interface.
Productivity improvements is the
new trend. Companies are building
internal apps, to improve time
consuming processes, like data
collection, documentation and