2. Innovation
• Innovation is not doing different things. It is
doing things differently.
• Innovation is a process of taking new ideas to
satisfied customers. It is the conversion of new
knowledge into new products and services.
• Innovation is about creating value and increasing
efficiency, and therefore growing your business.
4. Process of Innovation
• The Innovation process can be
depicted as a series of funnels
each getting progressively
smaller.
• Typically sixty ideas into the top
funnel only produces just one
innovation.
• The funnels are labeled as the
four phases in the process - idea
generation, idea
screening, feasibility and
implementation.
5. Creativity
• Creativity involves looking at things in several
alternatives and options.
• Its about imagination and execution..
• Avatar is an excellent example for a creative
mammoth exercise..Imagine how hard it is
imagining a whole new world!!
6. Usually,
• A "new" idea is a combination of old elements.
• ' It is your ability to combine ideas in a unique
way or to make useful associations among ideas.
• "There is virtually no problem you cannot
solve, no goal you cannot achieve, if you know
how to apply the creative powers of your
mind, like a laser beam, to cut through every
difficulty in your life and your work."
7. Individual Creativity
• Creative people can be said
to have:
A particular Style
Originality
Competence
Experience
Determination
Flexibility
Positive outlook
8. An act
• An act of creativity or innovation maybe many
a times accidental or by chance.
• But ya, it could also be a very systematically
planned out scheme of things/events.
• Like the New Nokia N96 (32gb) expandable
memory.
• Or the Yamaha R15
9. Innovation and Creativity Exercise
• Brainstorming Session
• Innovative product description
• Thematic test
• Ad test
10. Product description
• Shoe with a foldable skates
• A rain coat convertible to a blazer
• A pen with whistle, torch, calendar etc
• A Swiss knife substitute..
• Etc..
11. Ad-test
• Create a Print-Ad with the available resources
and don’t forget:
• Price
• Description
• USP/Punch line
• Picture
12. Necessary
• Ability to try out new things and the openness
of attitude.
• Edward De Bono’s “How to think creatively”
• Being Un-orthodox.
• OUT-OF_THE BOXX..
