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Methodology
The second annual survey was conducted on-site at the NAWBO Women’s Business
Conference in Miami, Florida, from October 3-5, 2013. The results are intended to
represent the sentiments of 307 female small business owner attendees who
participated in in-person interviews.
RESULTS
1. How confident are you today that the business climate in your market/industry will
improve over the next 12 months?
Answer
Very confident
Somewhat confident
Not very confident
Not confident at all
Total

%
63%
33%
4%
1%
100%

2. As it relates to your business, how likely are you to increase your investment in real
estate for your company by purchasing or leasing new space, or by improving your
existing space, in the next 12 months?
Answer
Very likely
Somewhat likely
Not very likely
Not likely at all
Total

%
28%
30%
20%
21%
100%

3. How confident are you that your business has adequate insurance coverage to
protect against insurable risks that can result in significant financial losses or cause you
to go out of business?
Answer
Very confident
Somewhat confident
Not very confident
Not confident at all
Total

%
58%
28%
11%
3%
100%
4. Does your company or organization currently have a written Business Continuity Plan
or some other disaster recovery document for your business? (A business continuity
plan is a process that identifies and mitigates potential threats to a business, its
employees and its customers in the event of a natural or man-made disaster or
disruption.)
Answer
Yes
No
Not Sure
Total

%
44%
44%
12%
100%

5. As it relates to your business, how likely are you to increase employee headcount in
the next 12 months?
Answer
Very likely
Somewhat likely
Not very likely
Not likely at all
Total

%
51%
30%
10%
9%
100%

6. How confident are you that your business has adequate insurance coverage to
protect against cyber liability (such as the risks associated with e-business, social media
usage, the Internet, networks and informational assets)?
Answer
Very confident
Somewhat confident
Not very confident
Not confident at all
Total

%
39%
29%
24%
8%
100%

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NAWBO/Travelers 2013 Survey results

  • 1. Methodology The second annual survey was conducted on-site at the NAWBO Women’s Business Conference in Miami, Florida, from October 3-5, 2013. The results are intended to represent the sentiments of 307 female small business owner attendees who participated in in-person interviews. RESULTS 1. How confident are you today that the business climate in your market/industry will improve over the next 12 months? Answer Very confident Somewhat confident Not very confident Not confident at all Total % 63% 33% 4% 1% 100% 2. As it relates to your business, how likely are you to increase your investment in real estate for your company by purchasing or leasing new space, or by improving your existing space, in the next 12 months? Answer Very likely Somewhat likely Not very likely Not likely at all Total % 28% 30% 20% 21% 100% 3. How confident are you that your business has adequate insurance coverage to protect against insurable risks that can result in significant financial losses or cause you to go out of business? Answer Very confident Somewhat confident Not very confident Not confident at all Total % 58% 28% 11% 3% 100%
  • 2. 4. Does your company or organization currently have a written Business Continuity Plan or some other disaster recovery document for your business? (A business continuity plan is a process that identifies and mitigates potential threats to a business, its employees and its customers in the event of a natural or man-made disaster or disruption.) Answer Yes No Not Sure Total % 44% 44% 12% 100% 5. As it relates to your business, how likely are you to increase employee headcount in the next 12 months? Answer Very likely Somewhat likely Not very likely Not likely at all Total % 51% 30% 10% 9% 100% 6. How confident are you that your business has adequate insurance coverage to protect against cyber liability (such as the risks associated with e-business, social media usage, the Internet, networks and informational assets)? Answer Very confident Somewhat confident Not very confident Not confident at all Total % 39% 29% 24% 8% 100%