Crafting Success Through Audience Insights and Data-Driven Strategies

1
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers

2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Session 1
10 am PT | 1 pm ET
Network
Session 2
10:35 am PT | 1:35 pm ET
Session 3
11:10 am PT | 2:10 pm ET
Session 4
11:45 am PT | 2:45pm ET
Synergy

3
Session 1
10 am PT | 1 pm ET
Network
Session 2
10:35 am PT | 1:35 pm ET
Session 3
11:10 am PT | 2:10 pm ET
Session 4
11:45 am PT | 2:45pm ET
Synergy
Crafting Success
Through
Audience Insights
and Data-Driven
Strategies

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tomorrow
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our teams after!
Katherine Bishop
Marketing Webinars Specialist

WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing ﬁrm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

Our Speakers
STUART DOOLEY
Director, Commerce
Media
NATHAN RIGBY
Co-Founder
TRENT LEE
Co Founder & CRO

US, CA, UK, DE, FR, IT, ES
Actionable search, sales, and shelf insights
for all major retail ecommerce platforms.
About Analytic Index
HIGHER SEARCH RANKINGS
BETTER CLICK THROUGH RATES &
CONVERSION
MORE EFFECTIVE AD SPEND
UNPRECEDENTED COMPETITIVE
INTELLIGENCE
HUGE TIME SAVINGS
CROSS-RETAILER VISIBILITY
Reasons to partner with Analytic Index:
Learn more or request a
demo at analyticindex.com
Interested in learning more?

CMS + DOM
• Centralized Channel Management
• PIM - We hold all product data and not just a
pass through
• No limits on number of skus, variants,
attributes
• Real time updates to marketplaces for price,
inventory and order conﬁrmation
• Ability to cancel single line items from multi
item orders
• Seller portal with real time channel data

POLL
At how many retailers are your products
sold?
● Less than 3
● Between 3-5
● Between 5-8
● More than 8

Questions we are hoping to answer
today:
● Where else are my customers shopping?
● How do I get in front of said customers?
● How do I ensure a consistent customer
experience at each retailer?

Identifying Audiences and
Platforms
13
Where have the fish gone?

Sales Growth
More Fish, New Fish, New Fishing Holes
Current Assortment/Current Retailers
○ Item Availability
■ Inventory
■ Buy-Box
○ Shopper Relevance
■ Keywords
● Organic Search
● Sponsored Search
■ Brand Stores
■ Programmatic/DSP/Off-site Advertising
○ Sales Conversion
■ Content
■ Creative - Images/Video
■ Ratings/Reviews
■ Price
New Products/Existing Retailer
New Retailer/Existing Assortment
○ Opportunity Development
■ Category Size
■ Category Growth
■ Competitive Landscape
○ Shopper Relevance
■ Keywords
● Organic Search
● Sponsored Search
■ Retailer Assets/Programs
○ Launch Strategy
■ Item Setup
■ Content Creation
■ Advertising/Promotion

Accelerate Sales
Cross Retailer - Share of Voice - One Brand

Accelerate Sales & Expand Markets
Walmart.com - Protein Bar Category

Accelerate Sales & Expand Markets
Amazon.com - Protein Bar Category

Shopper Relevance
Target.com - Keyword Opportunity

Competitive Landscape
Kroger.com - Protein Bar Category

Ensuring Customer Fit
20
Do you have the right bait?

Right Product Right Customer
● Acenda can be a brand’s central hub for all of their product data.
● Once we have the product data, we can create listings across multiple marketplaces and adhere
to the unique requirements. We obtain “error zero” which means higher conversion rates,
increased revenue.
● No two marketplaces are alike and thus each require unique product data and attributes.
○ Knowing who your customers are, you can tailor the product name, descriptions and
keywords to get maximum results.
● Acenda’s relationship with our clients starts from the beginning where we assist with getting your
brands approved onto these “curated” marketplaces like Target+, Macy’s, Kohl’s, Bloomingdale’s
and others.
○ Once you’re approved to sell, we create your listings on each of the channels and ensure
that you are processing orders in timely manner.
● We offer free consultations to review if your products are the right ﬁt for the curated
marketplaces

Audience Targeting &
Testing Strategies
22
Let's get to fishing…

Growing Your Share
● Regardless of location, the bait stays the same
○ What are your top converting terms/creative/customer
targeting strategies on your top performing platform?
○ Explore these opportunities ﬁrst
○ Lean into your USP
● Some retailers will have varied levels of competition and
competitors
○ Amazon- Rise of Overseas Sellers
○ Target- Brand Loyalty is Key
○ Walmart- Price & speed driven
○ Instacart- Convenience is Key
○ Don’t immediately assume your competitors will be the
same at each retailer

CASE STUDY
After successfully partnering with
Tinuiti on Amazon, One Brands wanted
to expand their digital presence and
drive additional sales through emerging
marketplaces. Our Retail Media team
determined that advertising on
Instacart would be a great way to
generate sales and awareness.
By launching on Instacart, Tinuiti drove
ecommerce sales while increasing One
Brands’ digital presence and improving
category share-of-voice.
CHALLENGE SOLUTION SUMMARY
● One Brands worked with Tinuiti to identify key items
and ﬂavors to advertise on Instacart
● We learned that One Brands experienced better ROAS
and performance for 4-pack items vs. single or
12-pack items
● Based on this learning, we were able to lean into the
investment with key 4-pack items to generate a better
ROAS, improve CTR and drive more attributed sales
● Average monthly spend was more than 2x the
monthly average in the beginning of the year with
impressions more than doubling as well
RESULTS
click-through
rate
average daily
impressions
+40%
2.5x
Boosting brand awareness and sales
through emerging marketplaces
ROAS for
4-pack items
vs. single items
2x
CASE STUDY
INDUSTRY: CPG, FOOD & BEVERAGE
Leaning into One Brands’ 4-packs on Instacart to capitalize on
higher ROAS and performance

A Successful Fishing
Trip
● Develop a plan of attack - based on:
○ Where you current customers are also
shopping
○ Leaning into your USP
○ Getting the right product, in front of the
right people, at the right retailer
○ Starting with wins from other channels

Schedule Your
Consultation
with a Retail Media
Expert

Q&A
STUART DOOLEY
Director, Commerce
Media
NATHAN RIGBY
Co-Founder
TRENT LEE
Co Founder & CRO

28
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE
➜

29
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Session 1
10 am PT | 1 pm ET
Network
Session 2
10:35 am PT | 1:35 pm ET
Session 3
11:10 am PT | 2:10 pm ET
Session 4
11:45 am PT | 2:45pm ET
Synergy

30
Session 1
10 am PT | 1 pm ET
Network
Session 2
10:35 am PT | 1:35 pm ET
Session 3
11:10 am PT | 2:10 pm ET
Session 4
11:45 am PT | 2:45pm ET
Synergy
Thank you!

Crafting Success Through Audience Insights and Data-Driven Strategies

Crafting Success Through Audience Insights and Data-Driven Strategies

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