3. TYPE PUBLIC
FOUNDED ON OCT 12,1887
HEADQUARTERS IWATA
SHIZUAKA,JAPA
N
CEO GENICHI KAWAKAMI
NO OF EMPLOYEES 52,000
4. Establishing „YAMAHA‟ as the
“exclusive and trusted
brand” of customers by
“creating kando”( touching
their hearts).
VISION
STATEMENT
5.
6. Yamaha to export sports bike to Japan
from India.
- First in the history of Indian 2
wheeler market
- First shipment of 300 motorcycles
with 150cc
Yamaha to make worlds cheapest bike
- Called as nano of motorcycles
- Price around Rs 27000.
8. Revenue US$15.9 billion
Operating Income US$189.3 million
Net Income US$ 225.5 million
Market share of 3% in motor cycles and
16% in scooters.
Company sales increased by 13.2 % for
the year January 2013
9. Motorcycles
Sport bikes
Commuter Vehicles including scooters
Recreational Vehicles — All-terrain vehicles and
snowmobiles
Boats — Powerboats, sail boats, utility boatsand
custom boats
Marine Engines — Outboard motors, electricmarine
motors, marine diesel engines
Electric bicycles
Automobile Engines
Golf cars
10. Musical Instruments
Piano’s ,keyboards
Guitar’s ,Drums
Electronic and Entertainment Instruments
Speaker systems
Headphones
Blue ray players
AV receivers and amplifiers
16. Yamaha is now concentrating on
tapping rural markets for larger sales.
The two wheeler industry in India registered
a de-growth of -0.2% Jan-April 2013) while
Yamaha registered a 22% growth rate.
18. Strengths:
Excellent branding, advertising
Yamaha Motor Corporation has over 39,000
employees
Produces long lasting products
Well established and trusted
Weakness:
Yamaha has narrow product line in Indian
market
Lesser fuel efficiency
19. Opportunities:
Products are cheaper than Honda
Growing demand in the market
Innovative products
Banks are willing to give motorcycle
credits
Threats:
Increasing number of players in the
market
Raising raw material costs
Lower reselling value than Honda
20. Reduction of co2 emission from
manufacturing processes.
Adopted 3R Concept ( Recycling, Reusing
and Reducing )
Beach clean up
- 600 employees , family members, and
interested persons participated in the event in
2012.