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Burberry Digital Startegy
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Tithi Parikh
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Digital Marketing Strategy for Burberry.
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Burberry Digital Startegy
1.
- Digital Strategy Tithi
Parikh
2.
Widen the target
audience Promote other Burberry products
3.
Current Target Audience Heritage
Product – Trench Coats
4.
New Target Audience scarves,
fragrances, bags, makeup, accessories
5.
Sales increase Diverse target
audience
6.
product range –
store locater - purchase Mobile Application
7.
Facebook page Twitter –
Google AdWords
8.
Pinterest Instagram
9.
Digital Marketing Budget $16
m/month SEO $3.2 m/month PPC $4.7 m/month Social Media $4.7 m/month Email $0.8 m/month Mobile $1.6 m/month Content $0.8 m/month Digital Marketing Budget $190 million/year
10.
At the end… Trench
Coat all the way? – Nope!